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Ivy Worldwide

Content- and demand-generation marketing. Put your company in front of social media influencers. Re Reach more buyers before your competitors do.

In marketing, two shifts in buyer behavior have permanently disrupted your lead generation strategy: (1) Declining brand trust - according to Nielsen, 92% of consumers around the world trust earned media (recommendations by friends/family, online reviews) more than all forms of advertising. (2) DIY buyer education - according to multiple researchers including Forrester Research, B2B buyers complet

e up to 55-70% of the buying cycle before contacting a brand's sales team, preferring instead to educate themselves via online searches and peer/expert opinions. The implications for marketers are clear: buyers are turning away from brands, and relying far more heavily instead on independent third-party influencers to learn about products and services prior to purchase. Ivy Worldwide will provide you the influencer marketing strategy and program ex*****on you need to reach more buyers, create brand preference, and compel them to purchase. Talk to us, and find the buyers you've been overlooking.

04/08/2020

Image courtesy Dr Christine Moorman of Duke University's Fuqua School of Business has just released the latest rendition of the CMO Survey, which is put out in part by Duke University’s Fuqua School of Business. While the insights revealed by the survey are not necessarily revelatory, there is a minor element of surprise contained within that bodes well for the future of third-party marketing. [ 469 more words ]

Image courtesy Dr Christine Moorman of Duke University’s Fuqua School of Business has just released the latest rendition of the CMO Survey, which is put out in part by Duke University’s Fuqua…

05/18/2018

The staying power of word-of-mouth

I feel compelled to bring up a topic that’s been in the news of late, and as a result could inaccurately color the overall perception of social media generally and influencer marketing in particula…

05/17/2017

133 Influencer Marketing Agencies, Platforms, Tools, Companies You Need to Know http://sumo.ly/A62F via . Ivy, Silkworm and Koozdo all feature prominently!

There is no excerpt because this is a protected post.

04/05/2017

Guest post by Tom Augenthaler Google and YouTube have had a tough time lately. Big name brands are dumping their advertising on YouTube after the Wall Street Journal reported that some ads were being placed by Google’s automated programs on videos containing racist, extremist content. And this is not fake news. The New York Times confirmed that numerous major brands are ditching YouTube as a result. [ 1,317 more word ]

http://ivyworldwide.com/blog-post/youtubes-big-fail-means-good-things-influencers/

02/10/2017

As discussed in my previous post, real-world events are great opportunities for third-party influencers to generate plenty of in-depth content. At the same time, they’re not for the faint of heart – lots of things can go wrong during what is essentially a live demo. However, if you align influencer and brand objectives, plan appropriately, and above all select the right influencers, you’re off to a good start. [ 524 more words ]

http://ivyworldwide.com/blog-post/part-2-2-constructing-compelling-event-agenda/

02/03/2017

We recently held a live event for a longstanding customer, inviting a number of industry influencers to the customer’s site to learn firsthand from subject-matter experts, partners and customers. There are numerous keys to getting a live event right, with some looming larger than others. It’s always the case that something will go sideways in a real-time situation, but that’s to be expected – so long as you have a plan in place and can handle the inevitable snafu with grace, no one will be the worse for wear. [ 513 more words ]

http://ivyworldwide.com/blog-post/part-1-2-formula-pulling-off-successful-event/

12/08/2016

It’s been awhile since last we posted here, and for good reason. Over the past months we’ve been working extensively behind the scenes with our friends over at Koodzo, who have just announced the launch of their Influencer Marketplace. This platform is designed to link industry influencers with the brands they most care about, the ultimate goal being for those brands to select the best influencers to propagate the brands’ content via influencer channels. [ 128 more words ]

http://ivyworldwide.com/blog-post/3359/

04/05/2016

In what will be the first of a series of webinars, Silkworm Social, in conjunction with GroupHigh, recently hosted a webinar with a group of influential fashion and lifestyle bloggers to learn more about what drives them and how successful brands work with them. We called the session "The Influencers Speak Their Minds", and you can review the recording here. (NB: Audio begins at the 2:00 mark.)

http://ivyworldwide.com/blog-post/webinar-recording-the-influencers-speak-their-minds/

02/23/2016

Today, we show you how to set up your own social media inluencer program in six simple steps:

You will agree that getting a marketing program up and running quickly is a challenge! Especially, if you want to set up a word of mouth program involving social media influencers. Today, you are g…

02/04/2016

Looking for influencers to amplify your brand message? We've listed out 15 of the best tools to help you find the influencers who are right for you and your brand.

Influencer marketing gives brands a new way to drive awareness, consideration and sales. In a study conducted in May 2015 found that 81% of the companies interviewed — who had already adopted…

01/19/2016

How would you like to learn how to get the edge on SEO this year?

Yup, we all know SEO is changing fast. Get the scoop on how influencer marketing is poised to be a powerful way to boost SEO in 2016 and further.

Influencer marketing will be very important to SEO this year. In fact, one of our recent blog posts talks about why influencer marketing will come into its own in 2016. In the last five years we ha…

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