In marketing, two shifts in buyer behavior have permanently disrupted your lead generation strategy: (1) Declining brand trust - according to Nielsen, 92% of consumers around the world trust earned media (recommendations by friends/family, online reviews) more than all forms of advertising. (2) DIY buyer education - according to multiple researchers including Forrester Research, B2B buyers complet
e up to 55-70% of the buying cycle before contacting a brand's sales team, preferring instead to educate themselves via online searches and peer/expert opinions. The implications for marketers are clear: buyers are turning away from brands, and relying far more heavily instead on independent third-party influencers to learn about products and services prior to purchase. Ivy Worldwide will provide you the influencer marketing strategy and program ex*****on you need to reach more buyers, create brand preference, and compel them to purchase. Talk to us, and find the buyers you've been overlooking.
