Asterisk Design

Asterisk Design We design integrated brand experiences that activate spaces, inspire action, and engage people in th

We’re proud to share that The Art of Craft — a series of lobby installations we created for Netflix’s Albuquerque Studio...
11/20/2025

We’re proud to share that The Art of Craft — a series of lobby installations we created for Netflix’s Albuquerque Studios — has been honored with a 2025 SEGD Global Design Award in the Branded Environments category.

This collection celebrates the skilled tradespeople who work behind the scenes to bring film and television to life. Through finely crafted, dimensional installations, the series highlights the overlooked tools and materials of industry trades while paying tribute to the cultural and natural iconography of New Mexico.

Highlights include:
• A turquoise brooch made of hair and makeup tools
• Piñon pine branches reimagined through costuming materials
• The geometry of rattlesnake skin rendered in the textures and tools of set construction

We’re thrilled to be the only Texas-based firm recognized in the 2025 SEGD Awards, following our 2024 win in the same category. 🎉

A huge thank-you to the Netflix Design & Construction team for championing this concept, to our own design team for continually connecting content to craft, and to our fabrication partners at

View the full project submission at https://segd.org/projects/the-art-of-craft/














***Number nine in a series of stories from 25* years of building brands.***Most of our work is rooted in problem-solving...
11/03/2025

***Number nine in a series of stories from 25* years of building brands.***

Most of our work is rooted in problem-solving and storytelling, but a call from Northwood Retail, which owns and manages Austin’s Domain Northside, brought a delightful challenge:

“I want fun topiaries to celebrate spring. Can you do that?”

Having worked with Alison, the property’s Marketing Director, on inspirational selfie walls for several years during the pandemic, she knew our conceptual and illustrative strengths and trusted we’d figure it out.

And so we did, designing a series of larger-than-life topiary bunnies, each with a theme: Willie Nelson, the Mad Hatter, a flower child, and more.

Collaborating with an experienced retail display fabrication partner, we brought these whimsical critters to life.

Weeks later, a truckload of topiary lagomorphs arrived and were installed in planters across Domain Northside. Soon, social media was filled with photos of children, adults, and an abundance of dogs posing with the bunnies, capturing the joy of spring.

Our partnership with Alison and Northwood continues to provide our team with endless creative opportunities, enhancing the guest experience with unexpected and delightful seasonal installations.
















10/23/2025

🎬 Rolling on a new scene: a larger-than-life installation for an international entertainment studio celebrates the unsung heroes behind the camera.

From foley artists to boom ops, stylists to stunt pros, this merry brand of production creatives will line a long hall in a studio office. We storyboarded ten iconic roles and brought them to life with longtime collaborator , each one a character in their own right.

Currently in post-production with Stay tuned for the premiere — and be sure to watch the full reel to see Briks’ process in action.

🎥🍿Which character would you cast as your favorite?


















We are thrilled to announce that our project The Art of Craft for  Studios in Albuquerque has earned a 2024 AIGA365 Awar...
09/18/2025

We are thrilled to announce that our project The Art of Craft for Studios in Albuquerque has earned a 2024 AIGA365 Award from 🎉

With a nod to the Studio’s New Mexico location, these installations celebrate the tradespeople — hair and makeup, costuming, set construction, and lighting artists — whose work creates on-screen magic and ensures audiences see, believe, and feel the stories that matter. By transforming their everyday tools (brushes, combs, and clips; zippers, spools, and measuring tape; plywood, sandpaper, and hardware; cables, filters, and gels) into large-scale installations, the series spotlights the craft and skill of those whose names are typically tucked deep into the production credits.

Standing ovation to the Netflix facilities and construction team, our fab and install partners at , and all the craftspeople whose materials and talents inspire our own love of getting the details right. And yes — we’re particularly grateful for our first career opportunity to specify 162 linear feet of turquoise blue hair extensions.

***Number eight in a series of stories from 25* years of building brands.***In 2016, we joined the design team for a 500...
08/21/2025

***Number eight in a series of stories from 25* years of building brands.***

In 2016, we joined the design team for a 500K SF corporate campus in southeast Austin, handling interior and exterior signage. It was our biggest project yet — and our first for a global tech leader.

By then, was already advancing phase one of Oracle’s Austin Waterfront campus. For us, the next five years would be transformational.

In just 10 weeks, we developed a new interior sign system *and* advocated for a bold program of custom art and graphics. Beyond intuitive orientation, these installations would welcome new Oracle hires — many just out of college and brand new to Austin — and teach them about this new place they called home.

Oracle’s real estate team embraced the vision, giving us an extraordinary chance to connect people to place.

The sprint that followed was substantial: 145 installations in 14 months, concept to production. We expanded our team, papered our office walls with drawings and samples, and pushed through the intense effort.

When the campus opened in May 2018, we toasted the milestone — then dove straight into phase two: 135 more installations across another 540K SF.

For our firm, the impact of the Oracle engagement was substantial. We forged lasting relationships that opened doors to other high-profile projects. The quality and range earned international design awards. The pace and volume fueled our growth.

Perhaps most importantly, the work exemplifies how a content-first approach to art and graphics can shape meaningful human connections with, and within, the built environment.

Rising from a long-dormant stretch of farmland adjacent to Austin’s airport, The Row is taking root as a vibrant new des...
08/13/2025

Rising from a long-dormant stretch of farmland adjacent to Austin’s airport, The Row is taking root as a vibrant new destination bringing fresh energy to the city’s southeast side.

In collaboration with and we’re weaving brand with architecture and landscape in a seamless story. From naming and brand strategy to identity, website, vision book, and site signage, every detail is designed to welcome and connect people to place and one another.

Custom type echoes the relaxed, low-slung lines of the architecture. The O rises from the dawn horizon, welcoming a time of potential and growth. Two orientations of the wordmark accomodate horizontal and vertical contexts.

The Row is 314 acres of possibility, designed to evolve as a central place for daily life and exploration. The first phase will unfold soon with beautiful retail, followed by homes, major anchors, and hospitality.

***Number seven in a series of stories from 25* years of building brands.***Our first meeting with  took place in their ...
07/17/2025

***Number seven in a series of stories from 25* years of building brands.***

Our first meeting with took place in their 1970s-era headquarters in the Radio Film and Television building on the UT Austin campus. The KLRU station, operating there for decades, was preparing for a move to a new office and studio space at Austin Community College’s Highland campus.

Then-CEO Bill Stotesberry led our tour, which included a ride on the giant freight elevator — lined with signatures of performers and guests — to Studio 6A, home to countless tapings. Walking the stage and examining the iconic recreation of the Austin skyline backdrop was a brush with television history.

The move to the Austin PBS New Media Center promised three state-of-the-art studios, plus event, meeting, office, archive, and community spaces. The space would also debut the PBS national rebrand. Over two years, we collaborated with lead architects .steinbomer, interior designers .group and PBS executive and development leaders to handle design of signage, donor recognition, and placemaking graphics.

Building on an early concept by Britt Design Group, we integrated the new PBS logo into a 2-story millwork entry detail, transforming it into a selfie spot. A custom neon cabinet atop the blue “P-Head” logo connected Austin PBS’s legacy to its future.

Covid and Austin’s 2021 freeze delayed the project’s completion, but made the joyous community opening in 2022 all the more rewarding. We’re proud to continue our creative and financial support of Austin PBS under CEO Luis Patiño today.

Our first real estate branding project began in 2011 with a development district southeast of downtown Austin. Longtime ...
03/03/2025

Our first real estate branding project began in 2011 with a development district southeast of downtown Austin. Longtime collaborator Mark Denton named the area Lakeshore.

Thus began our enduring relationship with Cypress Real Estate Advisors, now CREA.

Lakeshore Pearl was the first vertical project built on the site, and our first multifamily endeavor.

Beyond branding and marketing materials, client John Burnham invited us to add “that Austin touch” to amenity spaces and leasing offices — an early opportunity to create unique interior art and graphics installations.

We used an unconventional material palette, incorporating coffee cups, bottle caps, and other unassuming materials. John embraced the idea of doing something different.

Since 2011, our relationship with CREA has flourished, including projects in Austin, the DFW area, and Denver: Cielo South Lamar, Haven Lake Highlands, Corazon, Lakeshore Azul, Burnet Marketplace, Westerly 360, The Copeland, The Langford, 44South, Crosstown, Prospect, The Northern, The Bond, and Ten50 Broadway

***Number four in a series of stories from 25* years of building brands.***

We’ve worked with Texas’ premier builder, , on job sites and in construction trailers throughout the region. Our relatio...
02/25/2025

We’ve worked with Texas’ premier builder, , on job sites and in construction trailers throughout the region. Our relationship evolved when RO asked us to turn our focus to transforming their Austin, San Antonio, and Houston office into spaces that reflect their long history of building a better Texas.

Working with their marketing teams, we created a growing collection of front- and back-of-house installations that display their pride, process, and history while elevating the tools, trades, and skills native to their industry and culture. A truly collaborative effort — from concept design to painting 100s of paint can lids — the work truly represents the “RO ride” they promise their clients.

In 2010, we found ourselves next to a bubbling draw in the hills of an expansive family ranch with owners and land stewa...
02/21/2025

In 2010, we found ourselves next to a bubbling draw in the hills of an expansive family ranch with owners and land stewards Heather and Martin Kohout, listening to the abundant birds in the surrounding bluffs.

With 1,500 acres of pristine Texas Hill Country and a herd of American bison, the Kohouts planned to launch a residency program to share the experience of Madroño Ranch with writers and artists, all supported by the sale of organic bison meat. Their program would prove that a business could do well while also doing good.

Martin and Heather had a vision, with open minds in synch with the open spaces of the ranch and its resources: water, terrain, wildlife, and a pristine place to think and create. It was our charge to develop a brand vocabulary that reflected the dusty optimism this place inspired.

The identity system combined the iconography of the American west with custom typography that we and the Kohouts debated over several lazy ranch dinners.

As the work and the program took shape, we were fortunate to spend a good bit of time at the ranch with the Kohouts, and our friends and family.

The Kohout family ran Madroño Ranch and the retreat program for several years. Heather, a wonderful wife, mother, and poet, passed away far too soon in 2014. We keep a copy of her book of her essays and poetry, The Shimmering is All There Is, in our office—a reminder of the remarkable opportunity to shape a family’s legacy, create our own family memories, and nurture an enduring friendship with Martin.

Texans love H-E-B, the state’s favorite homegrown grocer, and we’re fortunate to have worked with their Design and Const...
02/03/2025

Texans love H-E-B, the state’s favorite homegrown grocer, and we’re fortunate to have worked with their Design and Construction team for more than a decade, nurturing a relationship seeded in an earlier professional context.

From Waco to The Woodlands — and in Mexico — we’ve helped shape signage and graphics packages for a host of store formats and locations.

The D&C team leadership led the way with customer insight and a generous sense of collaboration. Early on, Director Gwen Newland exemplified an “always keep a foot on the gas” approach to these big, complex projects.

With Gwen, we developed top-down store graphic packages including the Mi Tienda concept in Houston, H-E-B’s Fuel stations and convenience stores, and a mini H-E-B for kids. The work was really rewarding, particularly when we shopped among it in our own neighborhood H-E-Bs.

Gwen’s successor, Kenny Duggan, took the leadership baton during a period of rapid store growth and innovation. With Kenny, we worked on new store concepts in the Texas Valley, in-store restaurants, merchandising programs, an optical shop, and some of the own-brand products we use daily.

Kenny built H-E-B’s internal team into a design powerhouse that has landed H-E-B on many industry “best of” lists. We’re grateful to have contributed to the voice and experience of this beloved Texas brand.

Honoring the life and legacy of Dr. Martin Luther King Jr.His vision of equality, justice, and unity continues to inspir...
01/20/2025

Honoring the life and legacy of Dr. Martin Luther King Jr.

His vision of equality, justice, and unity continues to inspire us.

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