07/31/2025
Branding is no longer just an option or a luxury. It’s a must-have to build a loyal and dedicated customer base. Consumers now commit to brands that share their values and vision.
💬 Comment below—what’s one brand you admire and why? Read on to see some of the Tru Team’s favorite brands!
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Victoria: What sets Seed apart for me isn't just their clinically-backed synbiotics— it's their commitment to systemic innovation. Seed reimagines sustainability as a holistic ecosystem that includes environmental stewardship, regenerative design, and a deeply collaborative, mission-driven culture.
CamelBak is my go-to for everyday outings and outdoor adventures. Whether I’m sipping coffee on a morning hike or enjoying afternoon tea on the go, their gear delivers. What elevates CamelBak for me is not only the performance of their products—but the trust they build through customer care.
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Darla: One of my favorite brands is HOKA. As someone who’s always on the move, I rely on shoes that offer real support and stability — and HOKA delivers exactly that. Their footwear is incredibly well-cushioned, lightweight, and designed to keep me comfortable whether I’m running errands or on my feet all day.
Another brand I’m passionate about is AVID Media Composer. As a producer, it’s an essential tool in my workflow. It’s powerful, reliable, and built for professionals who need precision and control when editing. I love how AVID gives me the flexibility to bring creative ideas to life while keeping projects organized and efficient.
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Liz: As a writer, I *love* ReMarkable. I get the convenience of a tablet with the creativity that can only flow from writing by hand. I was devastated when I lost mine in a home burglary. 😭
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Cathy: My two favorite brands are:
HEB - they care so much about Texas and work hard to showcase local Texas brands. Also, HE Buddy is the cutest mascot ever!
Sephora - they have awesome products at a variety of price points, and they are very inclusive with the creators and models they showcase. Their VIB program really makes me feel like a valued customer and I look forward to getting my VIB member birthday gift every year.