04/30/2026
Built as a preserved piece of history, this project imagines a motor oil brand founded in 1929 and proven through years of competition and endurance trials. The visual and verbal language pulls from a time when performance was demonstrated, not claimed — where reliability was earned on the track and reinforced in the shop. By combining early advertising restraint with the emerging confidence of 1960s racing culture, the work presents a brand that feels lived-in, credible, and still relevant today.
👉 zacholdham.com