B2B Ghostwriting

B2B Ghostwriting Learn about the world of B2B ghostwriting, or hire a B2B ghostwriter for your business communications and content marketing needs.

As the demand for high-quality content continues to increase, the need for highly qualified, top-notch writers in the business-to-business (B2B) space will continue to increase as well. Very often, B2B content producers are uncredited ghostwriters, either writing on behalf of a brand or producing thought leadership content under the bylines of C-level executives and other industry leaders who have

the ideas but don't necessarily have the time or the writing expertise to compose their own content. Because of the growing demand for excellent B2B writers and the difficulty many companies have finding them, we want to help both writers and business leaders understand how B2B ghostwriting works. It's a burgeoning field for professional writers, who are often hesitant to write without bylines. And it's a real requirement for businesses who need to keep the content flowing to remain relevant in today's ideas-driven marketplace.

New Post: "Content for Sales Enablement" http://b2bghost.com/blog/2015/11/28/content-for-sales-enablement
11/30/2015

New Post: "Content for Sales Enablement" http://b2bghost.com/blog/2015/11/28/content-for-sales-enablement

by Leslie Hancock You've probably been hearing the term "sales enablement" a lot lately. It's the new hotness. Well, not so new -- it's been the up-and-coming hotness for a couple years now, and for good reason. A full 75 percent of organizations that have sales enablement functions in place report…

How to Start Freelance Writing http://b2bghost.com/blog/2015/7/28/how-to-start-freelance-writing
07/29/2015

How to Start Freelance Writing http://b2bghost.com/blog/2015/7/28/how-to-start-freelance-writing

by Leslie Hancock In my 20 years of freelancing, I've had many, many friends and professional acquaintances ask me, "How do I become a freelance writer?" It's a question I always struggle to answer because it really is a different journey for everyone who takes it. A lot depends on your financial si…

07/14/2015

Google's algorithm updates continue to spell the end for traditional SEO. This article presents 10 SEO tactics still viable for 2015.

We're building a FAQ page at B2B Ghostwriting. Do you have any questions you'd like us to answer? http://b2bghost.com/fa...
07/14/2015

We're building a FAQ page at B2B Ghostwriting. Do you have any questions you'd like us to answer? http://b2bghost.com/faq/

07/14/2015

Don't forget to ask your DOCCM vendor(s) how the software will make brand management easier for you. Here are 9 ways it should.

07/14/2015

There's pretty close to a consensus that landing page videos are a good idea. The challenge is finding the time and arriving at a comprehensive strategy. While we can't help you build a time machine,...

On the Other Hand, You Have Different Fingers http://b2bghost.com/blog/2015/7/7/on-the-other-hand-you-have-different-fin...
07/07/2015

On the Other Hand, You Have Different Fingers http://b2bghost.com/blog/2015/7/7/on-the-other-hand-you-have-different-fingers

by Leslie Hancock In B2B marketing, we have a tendency to be pretty serious about our topics. We've even been accused of being boring. So lighten it up sometimes! BuzzSumo recently analyzed the social share counts of over 100 million articles to find out what makes content go viral. In terms of emot…

The Surprising Truth about Steve Jobs & Nudityhttp://b2bghost.com/blog/2015/7/6/the-surprising-truth-about-steve-jobs-nu...
07/06/2015

The Surprising Truth about Steve Jobs & Nudity
http://b2bghost.com/blog/2015/7/6/the-surprising-truth-about-steve-jobs-nudity

by Dirk Bronne

What are you wearing today, dear reader? Hopefully, like me, you are in
your pajamas. It is my sincere hope that you have the opportunity to spend
more time in the future in your comfy PJs.

But I digress. We are here to discuss Steve Jobs. And being naked.

Let's start with Jobs. What more can be said? Regardless of your feelings
about the man, I think we can agree that he had a pretty good understanding
of marketing. In fact some people say marketing was the only thing he
understood. Supposing that is correct, then it must also be true that he
took his role as the chief showman of Apple extremely seriously. And as
most everyone knows, he did. One way he expressed his commitment to
publicly representing his company was by becoming something of a visual
icon himself.

In the film Batman Begins, Bruce Wayne said, "As a man, I'm flesh and
blood. I can be ignored. I can be destroyed. But as a symbol... as a symbol
I can be incorruptible. I can

Should I Write Without a Byline? http://www.b2bghost.com/blog/2015/7/5/should-i-write-without-a-byline
07/05/2015

Should I Write Without a Byline? http://www.b2bghost.com/blog/2015/7/5/should-i-write-without-a-byline

Do you want to make a living as a writer? Is someone offering to pay you to
write? Then yes, you should probably consider writing without a byline. In
fact, unbylined content marketing work might be the fastest-growing market
segment for professional writers today. And since business-to-business
(B2B) content is a bit harder to write well than consumer-facing content
is, a writer who has knowledge and expertise in a particular industry can
carve out a quite successful niche writing for brands and business leaders
in that space.

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