Dealer OMG

04/27/2026

The "Discovery vs. Intent" Gap: How Car Buyers are Using TikTok Search 🔍

Most dealers think of TikTok as a place to reach people who aren’t looking for a car yet. But the game is changing.

In this clip, Ryan Copacia (TikTok’s Principal of Global Solutions) breaks down the bridge between Discovery and Search—and why the highest-intent customers are starting their journey in the search bar.

"You have an opportunity to educate me, convert me... I am deciding where my business is going to go."

If you aren't showing up in TikTok search results, you’re missing the exact moment a buyer is narrowing down their choices.

Want to hear how to dominate the "In-Feed" and "Search" experience simultaneously? 🎧 Listen to the full episode of Word on the Street with Andrew Street now!

https://dealeromg.com/inside-tiktok-auto-a-conversation-with-ryan-copacia-principal-of-global-solutions/

04/10/2026

Attending Dealer Profitability Summit next week?

Our very own James Klaus, President of Loon, will be taking the stage alongside Aaron Dobrow, Dave Spannhake, and David Lemmon for their panel, "The One Call to Rule Them All," with Shaun 'NIFF' Kniffin as moderator.

📍 Hotel Viata, Austin, TX
🗓️ April 16th, 4:15–5:00 PM

Drop a comment if we’ll see you there!

04/10/2026

Stop waiting for "Demand Capture" and start focusing on "Demand Generation." 🚗✨

In this clip, Allison McConeghy breaks down exactly why Pinterest is the ultimate "secret weapon" for dealers. It’s not just about aesthetics—it’s about data-driven intent.

When people are pinning for major life moments like getting married or starting a family, they are 2.5x more likely to be in the market for a new vehicle within the next 12 months. Pinterest allows you to reach these shoppers before they even start their search on Google.
Want to learn how to master this strategy for your rooftop?

Allison is flying into Austin NEXT WEEK for the Dealer Profitability Summit! 📍 This is your chance to get up-front and personal training directly from the source on how to turn Pinterest pins into driveway deliveries.

🔥 URGENT: We are down to our final last-minute tickets and the room is almost at capacity. Don't miss your chance to sit at the table with the heads of Pinterest, Meta, and TikTok.

👉 Grab one of the final seats now at www.DPS2026.com

04/06/2026

Happy Anniversary to Sherrie Howell! 🥳✨

Sherrie has been with us for four incredible years, and we are so lucky to have her on Team OMG. As our Senior Performance Manager, she is the undisputed GOAT at keeping your ads running flawlessly and is truly the multitasking queen of the office.

It’s an extra special celebration today because it’s also Sherrie’s birthday! 🎂🎈
Whether she’s optimizing high-performing campaigns, hanging out with Apollo, Anu, and D.O.G., or jamming out to any music genre except death metal, Sherrie brings so much energy to our team.

Help us celebrate this one-of-a-kind teammate in the comments below! 👇💙

03/31/2026

Ready to stay ahead of the digital evolution at DPS2026? 🚀

We are proud to spotlight Shaun “NIFF” Kniffin, Retail Solutions Moderator & Consultant at NCM Associates, as our latest featured speaker. With over 30 years of automotive experience—including nearly two decades leading marketing, technology, and BDC development for Germain Motor Company—Shaun is a true veteran of the digital shift.

At the Dealer Profitability Summit, Shaun will bring his deep expertise in dealership technology integration to his session: "If You Stop Learning You Die". In an industry that moves as fast as ours, Shaun's insights are critical for any dealer looking to master the latest tools and keep their organization evolving.

Don’t miss your chance to learn from a seasoned pro who has spent his career helping dealers bridge the gap between legacy operations and future technology.

📍 Where: Hotel Viata | Austin, TX
📅 When: April 16–18, 2026

Final call for tickets! We are reaching capacity, so secure your spot now at the industry's premier dealer-only strategy summit.

👉 Register today at www.DPS2026.com

03/19/2026

03/12/2026

At Dealer OMG, we specialize in the "inch-wide, mile-deep" expertise that social advertising demands. While most agencies stick to the basics, we are one of the few offering Pinterest as a high-performance channel for our clients.

Pinterest isn't just a mood board—it's a visual search engine for high-intent buyers:
- Target the Decision-Maker: Women influence 80% of car-buying decisions;
- Pinterest reaches 54% of women in the US.
- Proven ROI: Our latest case study shows a 43% decrease in cost-per-vehicle sold.

Grab the Case Study here: https://dealeromg.com/how-dealers-are-winning-high-intent-shoppers-with-pinterest-auto-ads/

Want to see this in action? ? Join us and Allison McConeghy from Pinterest at the Dealer Profitability Summit (DPS 2026) in Austin, TX, April 16-18. Hear exactly how to turn shoppers into buyers using the power of Pinterest.

Use code SAVE50 to secure your spot!

https://dealerprofitabilitysummit.com/

03/05/2026

Today we’re celebrating the phenomenal women at Dealer OMG who keep this engine running. From strategy and creative to operations and leadership, your expertise is what makes us special.

Happy International Women’s Day to the women who drive our success every single day. 🚀

02/20/2026

At Dealer OMG, we use your 1st-party data to reach drivers due for an upgrade on social.

While your competitors wait for a phone call, we’re already putting the right upgrade offer in front of the right buyer.

Watch the video to see how we steer the cycle. 🎥

Read the full breakdown: https://dealeromg.com/the-2026-auto-lease-wave-capturing-the-return-before-the-handoff

02/18/2026

Tired of the same old inventory ads that don’t convert? 🚫

Tap below to chat with us and FIX your ads for good ⬇️