06/02/2026
New on the blog: the businesses showing up most in AI search citations aren't the ones that optimized hardest for SEO. Turns out going deep on specific problems, which is just how a lot of expertise-driven businesses work, is exactly what AI is looking for.
Google AI Mode now handles over 1 billion monthly searches, and 93% produce zero clicks. Here's what that means for expertise-driven service businesses — and how do build a site that gets cited, not just ranked.