Zilker Media

Zilker Media Where Trusted Leaders and Companies are Built - and Found

Clients featured in the New York Times, TEDx, Forbes and more.

When a sequel works, it is usually because the original created something that stayed with the audience and gave them a ...
06/03/2026

When a sequel works, it is usually because the original created something that stayed with the audience and gave them a reason to come back. The audience already understands who they are rooting for and why it matters, so the story does not have to start from zero.

A well-built LinkedIn presence works the same way for your professional reputation. By the time someone looks you up, there is already a clear picture of who you are and what you do through your posts, articles, and overall body of work. Instead of making a first impression every time, the goal is to build something consistent enough that people understand your value before the conversation even begins.

https://zilkermedia.com/the-platform-you-dont-own-is-doing-more-than-you-think/

Zilker Media has been named an Inc. Best Workplace for 2026, and we are still smiling about it.💚 One of our core values ...
06/02/2026

Zilker Media has been named an Inc. Best Workplace for 2026, and we are still smiling about it.💚

One of our core values is 'Good Vibes,' and we mean it. It is a daily commitment to the energy we bring to each other and to the work, and a belief that how a team feels matters just as much as what a team produces. This recognition is proof that good energy shapes culture and makes people want to show up and do their best.

To our team: Thank you for making this place what it is. This award is a reflection of all of you!

https://www.inc.com/victoria-salves/austin-best-workplaces-2026/91346006

For a long time, publishing on your own channels was enough to build visibility. You could create strong content, share ...
05/26/2026

For a long time, publishing on your own channels was enough to build visibility. You could create strong content, share it consistently, and trust that it would do the work.

That is starting to change.

AI is not just looking at what you publish about yourself; it is looking for signals of credibility across the broader internet. Where your ideas show up, who is publishing them, and how often they appear in trusted sources all play a role in whether you are surfaced or skipped.

What we are seeing is a clear shift from solely owned content to also include earned presence. The brands and leaders who show up most in AI results are placing it in the right environments where it can be cited, referenced, and reinforced.

There is still a gap between where most teams are focused and where AI is actually pulling from, and that gap is where real opportunity lives.

https://zilkermedia.com/the-real-weight-of-written-media-in-an-ai-first-world/

Congratulations to Beth Goff-McMillan and the whole team at SKG for the unveiling of their new showroom this past Tuesda...
05/22/2026

Congratulations to Beth Goff-McMillan and the whole team at SKG for the unveiling of their new showroom this past Tuesday!

Attendees had the opportunity to play bingo as they strolled through the showroom and left with SKG's signature scent bottled up. What a beautiful experience for all!

Why are the same people always getting cited by AI?When AI pulls answers, it leans on sources it already recognizes. Nam...
05/19/2026

Why are the same people always getting cited by AI?

When AI pulls answers, it leans on sources it already recognizes. Names that show up in articles. Quotes tied to real expertise. Mentions that exist beyond a single website.
That’s where PR starts to matter in a different way.

It’s about being placed in the sources that get referenced, repeated, and surfaced. The more consistently your name appears in those places, the easier it becomes for both people and AI to recognize you.

Some would call PR the secret weapon.

Access the full file: https://zilkermedia.com/pr-the-secret-weapon-for-aeo-success/

Congratulations to Beth Goff-McMillan, CEO of SKG and Folio, on being featured in Forbes’ Mother’s Day piece exploring h...
05/18/2026

Congratulations to Beth Goff-McMillan, CEO of SKG and Folio, on being featured in Forbes’ Mother’s Day piece exploring how mothers help shape the leadership skills workplaces need today.

Beth and her daughter, Annabelle, shared a thoughtful perspective on mentorship, emotional intelligence, adaptability, and the value of listening across generations. Their story is a reminder that leadership is shaped by experience and the people who challenge us to grow.

We’re honored to support Beth as she continues to elevate conversations around women, leadership, and the next generation of changemakers.

Read the full Forbes feature here: https://www.forbes.com/sites/cherylrobinson/2026/05/09/mothers-develop-the-leadership-skills-workplaces-now-need/

Last night, our team had the joy of celebrating the book launch of 'The Seasons of Little Tree' by Dr. Nahal Delpassand....
05/15/2026

Last night, our team had the joy of celebrating the book launch of 'The Seasons of Little Tree' by Dr. Nahal Delpassand. 🌸

The Umlauf Sculpture Garden set the perfect backdrop for this milestone, with beautiful floral arrangements, delicious food and drinks, music, and the magic of touring the grounds as the sun went down. It was a celebration as warm and thoughtful as the book itself.

We are so proud of Dr. Delpassand on this incredible achievement. 'The Seasons of Little Tree' is a story that deserves a place in every home, and last night was just the beginning of the impact it will make.

Ready to get your copy? Head to littletreestories.com to purchase the book today.

If you've been thinking about making a move, this is your sign. At Zilker Media, you'd be joining a close-knit account t...
05/14/2026

If you've been thinking about making a move, this is your sign. At Zilker Media, you'd be joining a close-knit account team doing meaningful work developing brand strategies and digital marketing campaigns for founders, executives, and thought leaders who are building something real.

This role spans digital marketing strategy, client relations, and consulting. We're a boutique agency with a hybrid work model and a culture we genuinely care about.

Visit our website to learn more and apply today: https://zilkermedia.com/positions/

Our Chief Strategy Officer, Nichole Williamson, and Strategy Director, Haley Snider, took the stage at the Austin Women ...
05/13/2026

Our Chief Strategy Officer, Nichole Williamson, and Strategy Director, Haley Snider, took the stage at the Austin Women in Technology (AWT) Summit at InnoTech Austin yesterday to deliver the luncheon keynote on "Owning Your Personal Brand in the Age of AI".

The conversation centered on how GEO is reshaping the way leaders, executives, and experts are identified and selected. AI platforms like ChatGPT, Claude, and Google's AI overviews are now the first stop for answers. If your personal brand isn't showing up there, you risk going invisible to the very people looking for someone exactly like you.

Nichole and Haley shared practical best practices for building an AI-discoverable personal brand across the three pillars that matter most right now: LinkedIn, your website, and PR.

The room was packed with fantastic energy and excellent questions from a group of women who are clearly ready to lead in this new era. Thank you to everyone who joined them!

Our clients have been busy, and we love to see it! Check out our latest roundup.Jonathan Greene joined Kathy Fettke on T...
05/12/2026

Our clients have been busy, and we love to see it! Check out our latest roundup.

Jonathan Greene joined Kathy Fettke on The Real Wealth Show to cut through the noise around real estate, and get to what actually matters for investors.

Alan Rozanski was featured in Yahoo Health on why the friendships in your life might be one of the most underrated factors for your long term heart health.

Tim Vorhoff sat down with Dominic Rubino on the Cabinet Maker Profit System podcast to help business owners in construction and trades can plan a smart exit before entering negotiations.

Nahal Delpassand was featured in SmartBrief on why psychological care should not be an afterthought for patients going through some of the most demanding medical experiences of their lives.

Cimin Cohen, Founder and CEO of Idea Peddler, was featured discussing how Palm Tree Crew is tapping into culture, community, and curated experiences to build a life-lasting brand.

We are so proud of this group and the conversations they are out there having. See the full scope of client coverage here: https://zilkermedia.com/press/

Address

14735 Fitzhugh Road
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78736

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Wednesday 9am - 6pm
Thursday 9am - 6pm
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