01/12/2023
What does your social media marketing look like in 2023? Are there tumbleweeds blowing through your quiet social profiles?
According to Hubspot, "Facebook is the most used social media platform, used by 64% of marketers, followed by Instagram (58%), YouTube (57%), Twitter (43%), and TikTok (42%).
Here are a few questions that can help you determine how many platforms you should really be on:
- How many social media marketers are on your team?
- Which social media platforms have audiences that best align with your targets?
- How much time will it take to master a strategy on each of the platforms you're targeting?
- Are there any platforms that won't benefit your overall marketing strategy right now?
- Are there any platforms you can easily repurpose engaging content between? (such as TikTok and YouTube Shorts)
By asking yourself some of the questions above, you can determine how much time your social team and brand will need to build an effective and engaging strategy on each platform, and prioritize which platforms you should really focus on."
Struggling to regularly create content, post consistently, or even create a social marketing strategy in the first place? Our team of experts is here to help. Schedule a free consultation today!