https://cxl.com/institute/live-b2b-marketing-courses/, https://cxl.com/

CXL, 901 S Mopac Expressway, Suite 300, Barton Oaks Plaza One, Austin, TX (2026)

10/08/2026

We analyzed over 2,000 marketing job descriptions in 9 months.

The skills employers are looking for are changing faster than you might think.

At the beginning of 2026, only 15% of marketing jobs we analyzed required AI skills. By Q3, that number had jumped to 40%.

Our latest analysis covers 878 US marketing jobs, and some of the findings are pretty interesting:

- 54% of job descriptions now mention AI, up from 30% in Q1.
- 40% explicitly require AI skills, compared with just 15% at the beginning of the year.
- 49% of Senior/Lead roles now require AI, up from 20%.
- 35% mention automation, almost double the 18% we saw in Q1.

But the most interesting shift isn't how often AI appears in job descriptions.
It's what employers actually expect marketers to do with it.
We're seeing more mentions of AI agents, automation, and tools like Claude Code, Cursor, and n8n.

The expectation is moving beyond knowing how to prompt ChatGPT.
Companies increasingly want marketers who can build workflows, automate processes, and integrate AI into how marketing gets done.

We broke down the biggest findings in this carousel, including which roles are changing fastest and what it means for your career.

Swipe through to see what changed between Q1 and Q3.

If you want to explore the full report, you can find it here: http://jobmarket.cxl.com/

You can also learn more about our new one-week AI Native Marketer sprint here: https://cxl.com/institute/ai-native-marketer/

10/05/2026

Introducing CXL’s one-week AI native sprint, starting November 10.

Why one week?
Today, we stay focused on one screen for roughly 44 seconds.
We skip intros. Watch at 1.5x. Skim instead of read. Ask AI instead of opening ten tabs.
We want to learn, but we want to get there faster.

Our research with B2B marketers showed the same thing: 32% want to start experimenting with AI immediately or within the same week.
But 43% say they don’t have enough time to develop their AI skills, while another 42% either don’t know which skills matter or where to start.

So instead of giving people more to learn, we built a shorter path focused on actually building.

One week. Three live workshops. Three working AI workflows:

1) Marketing Brain: Give AI the context it needs about your ICP, positioning, voice and proof.
2) Campaign Engine: Turn one brief into on-brand campaign assets.
3) Marketing Reporting Agent: Turn your marketing data into weekly insights and next steps.

Around one hour a day.
By the end of the week, you'll have three AI workflows actually running.

We start November 10. You can sign up here: https://cxl.com/institute/ai-native-marketer/

08/31/2026

We’re launching a new 6-week AI Native Marketer live cohort.

Keeping up with AI can feel like a full-time job.

Another tool. Another workflow. Another person telling you this is the thing that will completely change how you work.
The problem isn’t a lack of information.
It’s knowing what’s actually worth your attention.

So we did the homework.
We tested the tools, experimented with the workflows, tried the use cases, hit the limitations, and figured out what can genuinely make a difference in a marketer’s day-to-day work.

Now, we want to build those systems with you.

Over six weeks, you’ll build five practical AI systems:
- A Marketing Brain that gives AI the context of your business
- A Campaign Engine that turns that context into ex*****on
- An AI Visibility system for understanding how your brand shows up in AI
- A Reporting Agent that turns data into insights and next actions
- A Company Marketing Brain that brings context and knowledge across your teams

Each week, we’ll build together in a live workshop. Then you’ll apply the system to your own work, troubleshoot with us and the community, and see what everyone else is building.

By the end, you’ll have five working AI systems that you built yourself, understand, and can keep improving long after the cohort ends.

The cohort kicks off September 28.

- Full 6-week cohort: $999
- Individual sessions: $299

You can sign up here: https://cxl.com/institute/ai-native-marketer/
See you there.

08/24/2026

Become an AI-native marketer in less than six weeks.
We’re launching a new live cohort starting September 29.

AI is raising the expectations for marketers. You’re expected to do more, move faster, and increasingly build workflows and agents that automate parts of your work.

The problem? There’s more AI hype than ever, and less time to figure out what’s actually useful.

So we did the testing for you.
We experimented with the tools, built the workflows, hit the dead ends, and figured out what can actually help marketers work differently.

Now, we want to build those systems with you.

Over six weeks, you’ll build five practical AI systems you can actually use in your marketing work, with live sessions, demos, office hours, and hands-on troubleshooting along the way.

We start September 29: https://cxl.com/institute/ai-native-marketer
See you there.

08/06/2026

There's increasing pressure on marketers to keep up with AI search.

Follow the right people. Read the latest studies. Monitor LinkedIn. Subscribe to every newsletter. Spot the next tactic before everyone else.

But marketers are also expected to ship more than ever before.
How are you supposed to move faster when you're spending hours every week manually scanning articles, case studies, and social posts just to figure out what's actually worth paying attention to?

That's exactly what we tackled in last week's AI Native Marketer workshop.

Together, we built an AI research engine that monitors trusted sources, extracts new AEO and GEO tactics, scores them against a validation framework, and surfaces only the ideas worth testing.

By the end of the 90-minute session, everyone left with a working template, the prompts, and step-by-step instructions for setting up the workflow, custom Claude Code commands, and integrations.

The full workshop recap: https://cxl.com/blog/ai-aeo-geo-research-engine/

08/04/2026

AI can generate hundreds of experimentation ideas.
The challenge isn't coming up with more ideas, it's knowing which ones are actually worth testing.

This August, we're hosting two live, hands-on workshops at CXL to help you build both sides of the process.

August 12: Learn how to turn customer research into high-quality experimentation ideas using Claude Code with Ruben De Boer and Hesh Fekry.

August 26: Build an AI-powered validation workflow to score, prioritize, and validate your experiment ideas before investing time and resources with Casey Hill and Hesh Fekry.

Both workshops are part of the AI Native Marketer program, where you'll learn how to ship better work faster as marketing teams are expected to deliver more with fewer resources.

Join either workshop individually or get access to the full program:

https://cxl.com/institute/live-course/workflow-redesign-ai-workshop/
https://cxl.com/institute/live-course/workflow-redesign-pre-test-experimentation-ideas/

See you there!

07/20/2026

Two workflows every AI native paid marketer should own.

Last week we hosted our second AI Native Marketer workshop with Nick Christensen (Head of Growth at AppSumo), where he shared two workflows every paid marketer should build:

1) An AI-powered ICP system that creates campaigns from real customer data instead of made-up personas.
2) An automated reporting workflow that delivers campaign insights to Slack every morning, already analyzed and prioritized.

The common thread?
Marketers are expected to ship faster than ever. In many teams, you're also expected to do work that used to be spread across two, three, or even four people.

That's why learning to automate repetitive work isn't just about saving time, it's becoming a competitive advantage. The more you can automate the busywork, the more time you have for the decisions that actually move the needle.
Also, AI shouldn't replace your judgment. It should amplify it.

If you're looking to become an AI native marketer, check out our new program. It combines on-demand courses with live workshops designed to help you build practical AI workflows you can use every day.

You'll find more information about the program, upcoming workshops, and how to join here: https://cxl.com/institute/ai-native-marketer/

07/16/2026

Last week, we launched our new AI Native Marketer program to help marketers prepare for the new reality of marketing.

That reality looks very different from just a few years ago.

You're expected to ship faster, take on work that once required multiple specialists, learn new AI tools continuously, and focus more on the outcomes you can deliver.

But what does it actually mean to become an AI-native marketer? We covered exactly that in our latest webinar. You can now watch the full session on YouTube.

In the webinar, we explored:

- Why the marketing job market is changing so quickly
- Why traditional marketing roles and titles are becoming less relevant
- The difference between AI-assisted, AI-integrated, and AI-native marketers
- The key skills companies are increasingly looking for

You can now watch the full webinar on YouTube: https://www.youtube.com/watch?v=bF2DOVsQ97o

07/08/2026

The AI Native Marketer program is now live.

The role of a marketer is changing.
It's no longer enough to know how to use a few AI tools. Employers increasingly expect marketers to work faster, automate repetitive work, orchestrate AI systems, and deliver the output that once required an entire team.

The gap is now between the skills marketers have today and the skills the market is beginning to demand.

That's why we built the AI Native Marketer Program.
Not to overwhelm you with dozens of AI tools or teach endless prompting techniques.
But to help you build practical, repeatable AI skills that change how you work.

The program focuses on five core capability areas:
- Content & Production
- Research
- Workflow Design
- Experimentation & Analytics
- AI Systems & Operations

In just 2 hours per week, you'll learn how to redesign the way you work through live workshops and on-demand courses. After every session, you'll leave with a practical AI workflow you can apply immediately, helping your output and efficiency compound over time.

You'll also complete an AI maturity assessment to understand your current level and track your progress as you develop throughout the program.

If you're ready to become an AI native marketer, you'll find the link here: https://cxl.com/institute/ai-native-marketer/

07/01/2026

We benchmarked marketers’ AI skills.
One key finding: Using AI frequently doesn’t mean using it well.

According to our report:

• 57% of marketers are still in the AI-assisted stage
• 34% have started integrating AI into workflows
• Only 9% reached AI-native maturity

But the real finding wasn't the stages. It was the gap between how often people use AI and how skilled they actually are with it.

Across every category we measured, self-reported frequency beat measured skill.
People are using AI constantly. Far fewer are using it well.

Also, "building team-wide AI systems" was the #1 goal marketers picked for themselves.

The ambition is there. The operational skill isn't, yet.

And the urgency is real too. 50% want to act this quarter. Another 32% want to move immediately.

Right now, AI rewards speed and output. The next wave will reward people who can build systems and workflows around AI.

And based on our benchmark report, we’re still early.
Very few teams are truly working in an AI-native way. Most are still experimenting.

If you haven't taken our AI assessment yet and want to see how your skills compare to other marketers here's the link - https://ai-native-quiz.cxl.com/

And here's the full report: https://cxl.com/blog/marketer-ai-maturity-benchmark-2026/

CXL

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