Full Twist Media

Full Twist Media Full Twist Media is for local businesses who want to market locally but much better. Direct marketing, digital marketing, unique marketing. That's us!

06/17/2018

Always remember to calculate your potential return on investment before you invest in a direct mail or door hanger marketing campaign. We use 1% take rate as the litmus test. Something like this for the math: Send out 1,000 pieces, get 10 people who are "interested" and close half of them. So the question is then, if I make 5 sales, does it pay for the campaign? Even if you bump this number up to 2% or 3%... A lot of the times the answer will be no. Does this mean you should NOT do a campaign? Not necessarily. There are ways to mitigate this math issue. For example if you're doing a door hanger campaign, share the hanger. Give a non-competing local business one side. Chances are you don't need both sides. That cuts your cost to half. Want more info? Reach out to us.

05/08/2018

Do your employees sabotage your success? We're going to have a podcast soon on that subject on our website. The example I'll give you quickly here is; we had a client who insisted the marketing campaign sucked and didn't bring hardly any customers in. Well, turns out the employees never asked "hey, how did you hear about us" nor did they log offers redeemed. So yeah, the campaign sucked! When we re-ran it, with a team specifically paid to monitor the customer interactions, turns out it was a highly effective campaign. We'll talk about this in depth and how to correct it.

04/18/2018

We've talked a lot about direct mail and how to gauge if it works or not- and more importantly if your product is right for it. This is something we've helped hundreds of clients with over the past 15 years. Today, I'll tell you in brief about another in my opinion, better marketing tool. Door hangers. Yes, you read that right. Here it is in a very short top level, as in you're going to laugh explanation why it's better. "You have to look at the door hanger as you're walking over to the trash can". It's big, it's bold, your eyes can't resist it. That's the main idea. With direct mail, your eyes and hands are familiar with the shape, as it nestles comfortably in the pile of mail. You can toss it out without hardly a glance. That's it for today, market on!

Does direct mail suck or do you suck at direct mail?It's in the numbers. If your product is so cheap that selling one be...
08/08/2017

Does direct mail suck or do you suck at direct mail?
It's in the numbers. If your product is so cheap that selling one because you sent someone a post-card doesn't bring at least $200 in profit, then you shouldn't even be using direct mail. With take rates of under 3%....do the math it doesn't lie.

Address

8001 Two Coves Drive
Austin, TX
78730

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13316459396

Website

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