Think Group

12/22/2025

As the year comes to a close, we’re thankful for the companies we’ve had the privilege to work with in 2025. Your collaboration, trust, and shared commitment to meaningful research have made this year a success. Wishing you and your teams a happy holiday season and continued success in the new year!

12/09/2025

In a world full of digital surveys and AI-driven analytics, there’s still nothing as powerful as real people in a room, sharing real insights.
At Think Group, in-person focus groups are at the heart of what we do. For nearly two decades, we’ve created spaces where authentic conversations spark breakthrough ideas.

Why in-person research still matters:
+ Body language speaks volumes — You don’t just hear insights; you see them.
+ Richer dialogue - Participants build off one another, revealing perspectives you can’t capture online.
+ Deeper trust - A skilled moderator and welcoming environment open the door to honest feedback.
+ Stronger insights - Teams walk away with clarity and confidence for their next big decision.
We handle everything - from recruiting the right voices to hosting and moderating sessions in our professional, comfortable facilities.

If you’re developing a new product, refining messaging, or exploring a community need…

In-person focus groups can uncover the insight you're missing.
Learn more: www.thinkgroupaustin.com

08/19/2025

Some products need more than a survey.

When it comes to things like food, furniture, or healthcare tools, people need to experience them before they can truly give meaningful feedback. That’s where in-person research shines.

At Think Group, we help brands see how their products perform in the real world—not just how people say they feel about them online. Because when you watch someone interact with your product, you learn so much more than words alone can tell you.

Explore why in-person feedback still matters, especially for the products people touch, taste, and use every day: https://thinkgroupaustin.com/2025/08/19/beyond-the-screen-when-in-person-research-makes-all-the-difference/

07/16/2025

A better fit leads to better loyalty.

For clothing brands, in-person research isn’t just about testing fabric and fit—it’s about showing consumers you care. When people see that a brand listens, observes, and adapts, they’re more likely to trust the product and the people behind it.

See why in-person feedback still matters in a digital world:

When it comes to clothing, experience matters. People want to feel the fabric, try on different sizes, and see how something fits and moves on their own body. That’s why in-person research continues to be one of the most valuable methods for apparel brands that want to truly understand how their p...

06/27/2025

More than 70% of household buying decisions are influenced by Gen Z, even when they’re not the ones making the purchase.

This generation isn’t just shaping culture, they’re setting the direction for entire markets.

Our newsletter shares real insights from the field, including:
✅ Participant behavior shifts
✅ Recruiting best practices
✅ Cultural trends and research-ready data

If you're running research or steering strategy, this is the kind of intel you’ll want in your inbox.

Sign up and stay one step ahead: https://lp.constantcontactpages.com/sl/769vumC?source_type=fbpo&source_id=94202864-3b73-4a2e-b418-f042edaa946e

06/26/2025

Better research begins with better participants.

At Think Group we don’t just find people, we find the right people. Our panelists are curious, thoughtful, and eager to share their perspectives.

Looking to elevate your next study? We’re ready when you are.

https://thinkgroupaustin.com/contact/

06/20/2025

📊 1 in 5 Americans are Latino. $1.7 trillion in buying power.

Trends like this aren’t just headlines. They shape the future of market research.

Our newsletter shares real insights from the field, including:
✅ Participant behavior shifts
✅ Recruiting best practices
✅ Cultural trends and research-ready data

Whether you’re running studies or managing strategy, stay ahead of what’s next.

Sign up here: https://lp.constantcontactpages.com/sl/769vumC?source_type=fbpo&source_id=35b96f1c-8f27-4172-90d6-06e3d0aa2ffc

06/17/2025

Great research starts with a great experience.

At Think Group, we believe participants aren’t just part of the process—they are the process. When people feel heard, valued, and respected, the insights speak volumes.

Explore why participant experience is key to research success—and how we’re helping set a new standard across the industry: https://thinkgroupaustin.com/2025/06/17/the-importance-of-participant-experience-in-research-success/

06/13/2025

From local partnerships to participant-first research, Selicia brings heart, hustle, and purpose to everything we do at Think Group. Her passion for community drives our commitment to meaningful, high-quality research across Central Texas.

👉 Meet the team behind the insights: https://thinkgroupaustin.com/about/

06/04/2025

Got a great idea? Market research helps make sure it actually works.

Whether you're testing something new or improving what already exists, real feedback makes all the difference.

💡 Learn how we support product development from start to finish: https://thinkgroupaustin.com/2025/06/04/how-market-research-turns-ideas-into-successful-products/

05/13/2025

📣 Latino Voices Matter in Research

Almost 1 in 5 people in the U.S. are Latino. This group has a big impact on culture, trends, and buying habits.

At Think Group, we help brands hear from Latino participants with many different backgrounds. This includes people who are bilingual, acculturated, and unacculturated.

Our bilingual team makes sure every study is clear, respectful, and easy for participants to take part in.

👉 Learn how we help you reach this important audience: https://thinkgroupaustin.com/recruiting/latino-recruiting/

04/30/2025

🛋️ A Comfortable Space for Better Research

At Think Group, we know that great research starts with a great experience for clients and participants alike. Our Austin facility was designed to make research days feel easy and stress-free. With private viewing rooms, live video streaming, and a cozy client lounge, everything you need is right here.

From the moment you walk in, our team is ready to support you so you can focus on what matters most: getting the insights you need.

👉 Take a look inside:

InteractiveFacility Map Step inside Think Group’s research facility. Interactive Facility Map – Think Group | Austin, TX Our interactive map lets you explore every space designed to enhance your research experience From observation rooms to participant lounges. Click on different areas to learn ...