Behind The Signs

06/15/2026

ISA Expo 2026 Recap

What if you could build signs faster, reduce labor costs, and create more opportunities to win profitable projects?

Meet Justin Murray from SignComp, a company that has been helping sign shops do exactly that for nearly 40 years.

Recognizing the time-saving and performance benefits of aluminum extrusion systems, SignComp was founded in 1986 and has become a trusted supplier of framing, cabinet, and raceway extrusion solutions for the sign industry.

Learn how SignComp’s products help sign companies streamline fabrication, improve consistency, and open the door to selling more signs with less labor.

Learn more at: https://signcomp.com/

Behind the Signs is grateful for the continued support from the International Sign Association (ISA) and the incredible companies helping move the sign industry forward.

06/13/2026

06/12/2026

No shop tour hosts were harmed in the filming of this video. 40 years of neon bending - compressed into a 3 minute lesson. Sharon makes it look easy. It is not easy.

Full episode at the link in bio

https://youtu.be/gPX5_gs8y5k?si=8Q7dC4Q4JcmFhTrB

06/12/2026

They built one of Austin's most recognizable landmarks - and never expected it to end up on bumper stickers and coffee mugs. This is what it looks like when great work takes on a life of its own.

Full episode at the link in bio.

https://youtu.be/gPX5_gs8y5k?si=8Q7dC4Q4JcmFhTrB

06/12/2026

62 years old. Still asking for advice - sometimes from people half his age. Greg's take on ego, mentorship, and why staying open is what actually grows a business.

Full episode at the link in bio

https://youtu.be/gPX5_gs8y5k?si=8Q7dC4Q4JcmFhTrB

06/12/2026

Before the 30-person team and the landmark signs - they were broke, living in their shop, and betting everything on their craft. The Whole Foods deal changed everything.

Watch the full story at the link in bio.

https://youtu.be/gPX5_gs8y5k?si=D18nwQk-OTzltv_W

06/12/2026

40 years in business. Sharon's advice? Don't let ego run your finances. The shops that don't make it usually make the same mistake right out of the gate.

Full episode at the link in bio.

https://youtu.be/gPX5_gs8y5k?si=D18nwQk-OTzltv_W

06/09/2026

Do it….

To celebrate America’s 250th birthday next month, ISA is launching Signs Across America — a nationwide celebration of the signs that shape our communities and the talented people behind them.

Share a photo of yourself in front of a sign you love for a chance to win $250 and be featured on ISA’s website and social media channels leading up to July 4. Please submit your photo using the link below by July 1st.
https://hubs.ly/Q04kw12S0

06/08/2026

Hello Lovely Sign People,

The U.S. Chamber of Commerce is partnering with Behind The Signs to bring valuable educational resources to our industry, including business training, AI training, leadership development, and more.

They are also offering a 50% discount on their C-100 program. This is a unique opportunity not only to raise awareness of your company, but also to shine a spotlight on the sign industry as a whole.

USE PROMO CODE FOR 50% OFF: SIGN50

What makes this even more exciting is that they have never featured a sign company before. This gives you an opportunity to not only raise awareness for your own company, but for the whole industry.

https://www.uschamber.com/co/co-100?utm_source=behind-the-signs&utm_medium=referral&utm_campaign=event&utm_content=co100

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This exclusive list recognizes 100 of the best and brightest small and mid-sized businesses across America, celebrated for their remarkable contributions in driving innovation, growth, and ingenuity both locally and globally.

06/04/2026

Available Now!

In Part 2 of our conversation with Victoria Lioznyansky we get into the practical side of overcoming public speaking anxiety - and what happens when you finally do.

Watch the full episode now! Link in bio!

https://youtu.be/-ianhzoc9j0?si=ezj5NFLjO8dz_nHI