Every brand has a story. Brands profit here. You could build a brand on your own.
But we don't recommend it. Sol Marketing exists for one reason: to build winning brands. Sol can help your brand win by finding and engaging with your best customers --the customers most predictive of your success. Your most profitable customers. We do that through a combination of brand strategy, market research and marketing services for times when you are:
- positioning your brand
- developing
and telling your brand's "story"
- opening new markets
- segmenting, profiling and prioritizing your audience
- bringing your brand to new customers
- increasing the value of your existing customers
- sizing a market opportunity
- re-igniting your brand, or seeking better results from your brand marketing efforts. Our happy clients will tell you that our focus on results rather than activities, strategic thinking and innate ability to do ANYTHING is what makes us unlike any other firm they've worked with. You'll be in good company among our clients' winning brands, ranging from household names to emerging concepts that all have the power to lead in their marketplaces.
09/11/2024
🌟 Your Insights Wanted:
Help Us Build Our Authority Assessment 🌟
We’re on a mission to explore the complexities of individual authority through our new authority assessment. To ensure our findings are comprehensive, we need your valuable input.
By participating in our survey, you’ll not only be contributing to cutting-edge research but also gain early access to the results that could impact your business strategies.
đź“ť https://selfserve.decipherinc.com/survey/selfserve/2102/240501
We appreciate your time and insights. Together, we can unlock new perspectives on authority!
09/09/2024
🗣️ We Need Your Voice! 🗣️
Ever wondered what drives authority beyond the obvious? We’re diving deep into this topic with our authority assessment, and we want YOU to be part of it!
Share your thoughts by taking our quick survey—your insights will help paint a clearer picture of what makes someone an authority.
👉 https://selfserve.decipherinc.com/survey/selfserve/2102/240501
Your input means a lot!
09/05/2024
đź“Š Seeking Your Expertise: Participate in Our Authority Survey đź“Š
We’re developing an authority assessment to gain deeper insights into the nuances of authority. As part of this initiative, we’re conducting a survey and would greatly appreciate your input.
Your participation will help us identify key factors influencing how individuals cultivate and define their authority.
đź”— https://selfserve.decipherinc.com/survey/selfserve/2102/240501
Join us in shaping the future of personal authority!
09/03/2024
🚀 Help Us Shape the Future of Authority 🚀
We’re excited to announce our latest project: our beta authority assessment! 🎉 To make this initiative a success, we need your insights. By taking just a few minutes to complete our survey, you’ll be contributing to a groundbreaking index that aims to redefine how we understand and measure individual authority in today's market.
👉 https://selfserve.decipherinc.com/survey/selfserve/2102/240501
Thank you for your support! 🙌
08/30/2024
It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team:
In a saturated market, authenticity is more than a buzzword; it’s a powerful differentiator. Your brand’s voice needs to be genuine and aligned with its core values to earn trust and loyalty. Audiences can detect inauthenticity from a mile away. This isn’t about perfection—it’s about connecting with your audience on a human level. My book, "Irrational Loyalty," explores how brands that embrace their true identity and communicate authentically can inspire fierce devotion among their customers. -Deb
08/28/2024
It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team:
Marketing is a dynamic field where change is the only constant and adaptability is essential. Trends shift, technologies advance, and consumer behaviors evolve. Embrace this fluidity, stay agile and open to unexpected opportunities, and don't be afraid to pivot. Brands that thrive embrace change as an exciting opportunity to innovate and grow. I call this mindset “brand agility,” and it’s crucial for staying relevant in an ever-changing marketplace. -Deb
08/22/2024
It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team:
After decades in the marketing trenches, I’ve learned that understanding your audience goes beyond basic demographics. Dive into the nuances of their lives, behaviors, and emotions to see the world from their perspective. This deep insight isn’t just a checkbox—it’s the cornerstone of crafting messages that truly resonate and drive action. The more you know, the more you can create marketing that feels personal and impactful. In my book, "Irrational Loyalty," I emphasize how building deep emotional connections with customers can turn them into loyal advocates who stick with your brand through thick and thin.-Deb
08/20/2024
It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team:
“It didn't smell like a Sharpie. That was the consumer feedback we received at my past employer, Newell Rubbermaid, when doing product development research on a new ink that would cut the production costs of the popular permanent marker. This feedback, and the lower quality assumed by the customer, indicated that the likelihood of purchase would plummet if Sharpie would have switched to the new ink.
Point is, it may not be the primary functional element of your product that drives a brand, but a small, seemingly insignificant thing that might be overlooked. Do the work to understand what drives preference and usage from the consumer perspective.”
-Corey
08/16/2024
It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team:
“Ask good questions and then really pay attention to what they say (and don't say). Truly listening provides time to formulate your ideas and approach. Almost everyone likes to talk about themselves; their preferences, ideas, preconceived notions (including misguided ones). Give them the time and space to share them with you. People appreciate being heard, and this creates a more collaborative climate.”
-Chimene
08/14/2024
It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team:
Be secure in your brand identity and don't waiver. You can learn to embrace and adapt to inevitable change without chasing every trend. Stay true to your brand and your core customers will stay true to you.
-Nikki
08/12/2024
It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team:
“Do your homework to understand the market your client is in. Gauge the competitive landscape, background of key players, etc. The more you research, the more effective and targeted your strategy can be. Knowledge is always power.”
-Chimene
08/08/2024
It’s back-to-school time! This month is all about lessons learned by the Sol Marketing team:
Approach everything with humility. Even the smartest person in the room doesn't know everything. Be ready to humble yourself, listen, learn constantly, and stay open. You never know where your next great lesson could come from.
-Nikki
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Whether your customers are consumers or other businesses, your brand has the power to create the condition we at Sol call Irrational Loyalty - a bond so strong that your customers would feel they were cheating on you were they to choose one of your competitors.
We’re on a mission to create more than $1 billion of financial value for other people's businesses through the practice of branding. Using our strategic firepower and actionable techniques, you can build a bullet-proof brand that drives growth. If you have a "grow or die"​ mindset, you can benefit from what we’ve learned – and proven – with some of the biggest and most exciting brands in the world.
Target your brand at your most best, most profitable customer. Never whiff another launch. Eliminate the frustrations of marketing programs that don’t sell. Your brand should elevate your customers'​ self-concepts. Your brand should be meaningfully different. And overall, your brand should make your customer the hero in his or her own life. When we work together, you win with brand strategies, content and marketing programs that open up new conceptual and financial territory for your business.
Sol Marketing is a scrappy group of branding superstars that has led successful marketing engagements since 2003 for global brands like Dell, Microsoft, NTT Data and NBC Universal, and for numerous digital brands, including Allrecipes, Cheezburger, HomeAway, and many more.
