08/07/2026
There is a gap between what you think patients see and what they actually see.
You think about your homepage, your hero image, your services page.
They see a map card. A star rating, one photo, and how far away you are. That is where the decision gets made.
This is not an argument against a good website. It is an argument for fixing the front door before the hallway.
Which one has had more of your attention this year?