The Mach 1 Group

09/03/2026

What is the most dangerous interview question? The one you did not prepare for. Read more in our new blog post.
https://ow.ly/my8s50ZIXB1

09/01/2026

Large Language Models (LLMs) are changing the online ecosystem. Creating and placing content that AI engines can find, understand and reference is becoming just as important as traditional search visibility. SEO isn’t disappearing, but the future belongs to brands that understand how AI is shaping public perception. It won’t be easy, but with a clear point of view and a goal-oriented strategy, organizations can use AI to advance their business and policy goals.

08/27/2026

In public affairs, placement is everything. If your goal is to reach a specific representative or senator, it is important to focus on the media outlets that influence that lawmaker’s district and key stakeholders. The lesson is simple: quality over quantity. At Mach 1, we focus on results that matter because, when it comes to earned media, impact beats impressions every time.

08/25/2026

Texas Is Putting Data Centers and Transmission under the Policy Microscope. Read more in our new blog post.
https://ow.ly/Iuts50ZCIo5

08/20/2026

Illinois is now the 13th state to pass a version of Alyssa’s Law. 🩵

We were honored to work with in amplifying this critical legislation in Illinois. This legislation will help schools strengthen emergency response when every second matters. We are grateful to the lawmakers, first responders, educators and advocates who helped move this lifesaving measure forward.

Alyssa’s legacy continues to protect students and educators across the country.

08/18/2026

We are thrilled to share that Mach 1 CEO & Founder, Katherine McLane, is a potential speaker for SXSW EDU 2027! If chosen, she will join a fireside chat titled "From Headlines to Hallways: How to Message Education Policy."

The conversation will explore the intersection of education, policy and communications.
Read the full description and vote through the link below. Public voting is now open and closes on August 23. Every vote helps!
https://ow.ly/WKSo50ZAGyb

PanelPicker® is the official SXSW user-generated session proposal platform. Enter ideas and vote to help shape Conference programming for SXSW and SXSW EDU.

08/13/2026

In public relations, one rule matters more than almost anything else: no surprises. When you’re shaping a story, pitching earned media or navigating a sensitive issue, keeping leadership and key stakeholders in the loop isn’t just courteous – it’s critical for sound strategy.

08/11/2026

Congratulations to our Founder and CEO, Katherine McLane, on being named a PRSA Woman of Impact.

This honor is a testament to the career Katherine has built, the people she has invested in and the standard she continues to set for our team.

We could not be prouder to celebrate this well deserved recognition. Congratulations, Katherine!

08/07/2026

Meet the pets behind the people of Mach 1. Our latest blog post introduces the four-legged family members who keep our team company, steal our desk chairs and remind us when it is time for a break. Read more about the Pets of Mach 1 below.

07/30/2026

In an environment where every decision can be amplified in real time, organizations cannot afford to react without a plan. When an apology is the right course of action, it must be timely, credible and aligned with a broader strategy to protect trust. Mach 1 helps organizations navigate high-pressure moments with disciplined communications that address the issue while preserving long-term reputation.