The Mach 1 Group

05/28/2026

How is AI changing the spread of information online? Learn about it in our new blog post: https://themach1group.com/news-opinions/

05/21/2026

As AI evolves and platforms continue to reward speed over substance, media literacy becomes less of an abstract concept and more of a survival skill. In a world built for two-second reactions, the organizations that earn trust will be the ones that meet their audiences where they are, while still delivering information that is credible and clear.

05/18/2026

Our own Alice Claiborne was featured on CBS News Texas, sharing how she accidentally dismissed a life-threatening flash flood warning after mistaking it for another late-night Amber Alert. Her story highlights a growing issue: “notification fatigue.” With so many alerts, critical warnings can get lost in the noise. Alice is advocating for distinct emergency alert sounds so people know instantly when action is needed — because seconds matter.
Watch the full interview here:

Family ignored a nighttime alert during deadly flooding. Now, questions are growing about notification fatigue and whether the system needs changes.

05/15/2026

Last week, Mach 1 was honored to attend Pink Granite’s Party with a Purpose in recognition of National World Ovarian Cancer Day.

It was a meaningful evening filled with connection, compassion and a shared commitment to raising awareness for ovarian cancer – the 5th leading cause of cancer-related deaths among women in Texas. We’re grateful to have been part of such an important cause and inspiring community.

05/14/2026

When it comes to earned media, impact beats impressions every time.

Quantity does not equal effectiveness, and our results aren’t measured by how many headlines we generate, but by how well we reach the right audience. Broad visibility might build awareness, but if it misses your audience, it’s wasted effort. Strategic communications means pairing thoughtful strategy with precise messaging, ensuring every placement counts.

05/10/2026

The Mach 1 Group is proud to be fully women-founded and women-owned, and many of those incredible women are mothers. Happy Mother’s Day to these wonderful ladies and to all the moms out there.

05/09/2026

Congratulations to our stellar intern, Sophia Steinitz, for graduating from the University of Texas at Austin today! She has earned a Bachelor of Science in Public Relations and a minor in Business Foundations. Sophia has made such a meaningful impact during her time here at Mach 1. We are so excited to see all that you accomplish next!

05/07/2026

We’re hiring! Mach 1 is looking for a Public Relations Analyst who is passionate about data-driven storytelling.

This role focuses on tracking and evaluating PR efforts. You will monitor media coverage, assess sentiment and measure campaign performance across news and social channels. Your work will help inform strategy and strengthen how messaging reaches key audiences.

To see the qualifications and for more information please visit our website at themach1group.com/careers

05/06/2026

We were proud to be a sponsor of the US Lege Best in Government Affairs Awards – an evening celebrating the people behind the policy. It was a beautiful evening recognizing the individuals powering the strategy, policy and communications behind our state capitol.

Huge congratulations to our very own Katherine McLane for winning Strategic Communicator of the Year!

We’re so grateful to be part of such a special event and to celebrate alongside the professionals who keep Texas moving forward.

04/30/2026

Too early to think about the 90th Texas Legislative Session? Think again. Effective advocacy starts long before Session, and it starts with strong coalitions. Our latest blog breaks down why building relationships now is the foundation for success later.

Read it here: https://ow.ly/mUFa50YRmiu