In Queso Fire

04/30/2026

Today marks a major milestone for In Queso Fire!

With the completion of our latest lottery focus groups, we’ve officially gathered insights from more than 100,000 players across the country—spanning casino, lottery, VLT, and iGaming audiences in 26 states.

This isn’t just a number—it’s a deep, data-driven understanding of what players value, how they engage, and what drives their decisions across every segment of the gaming industry.

With 30 years of gaming-focused research experience, IQF continues to deliver actionable insights that help operators, lotteries, and suppliers make smarter, more strategic decisions.

If you want to understand players, you have to listen to them—and at scale, no one does it better.

https://www.inquesofire.com/

10/10/2023

It’s week again! In Queso Fire cant wait to reconnect with all of our friends in the industry.

06/21/2023

It's all about winners! Tired of hearing that you can't get winners' photos? Let IQF help you design an operational program to increase your jackpot photos which will help with your reach and engagement!

03/06/2022

Queso is well represented at today’s Austin FC match

06/01/2021

When AGA and Reed Exhibitions needed to get operator feedback on G2E 2021 they turned to the industry leader in market research - In Queso Fire!

The Global Gaming Expo reports it is returning to Las Vegas in 2021 for the first time since the COVID-19 pandemic began.

02/04/2021

What Are Pirate Metrics in Growth Marketing?

https://app.quuu.co/r/nvXVZ

02/04/2021

Today, you’ll learn how to find the most popular keywords on Pinterest and a simple three-step process of using them to shape your content strategy.

https://app.quuu.co/r/74Nkz

02/04/2021

3 simple steps to start confidently measuring the ROI of your social media efforts. 📈

Read how below!

https://app.quuu.co/r/2J3oN

02/04/2021

The former Wizard of Moz, Rand Fishkin and Casey Henry have been busy building SparkToro's Audience Insights Tool.

Here's a first review and 5 surprises along the way from Catchworks

https://app.quuu.co/r/peGgk

02/04/2021

When designing emails, make sure they look good on every device and render properly across different email clients.

Find out how you can make your emails load and look great ✨

https://app.quuu.co/r/GYl24