03/30/2026
New research: We analyzed 379 product keywords to see what content types Google ranks in the top 5 across six e-commerce industries.
The content type that ranks changes dramatically depending on what you sell.
- Category pages dominate outdoor gear.
- Blog content dominates home fitness.
- Beauty and skincare need both.
The same framework applies to any business: look at what Google actually ranks for your most important keywords before deciding where to invest your content budget.
Full study: https://www.garrettdigital.com/blog/ecommerce-content-strategy/