Bigelow Design Co.

Bigelow Design Co. 🔥| Helping CPG Founders Build Shelf-Ready Brands
🚀| Brand Strategy, Identity and Packaging
👇🏼| Build your brand with us!

Pink-Bully wanted to create a brand that had never been seen before. The founder, Rebecca, had a unique vision that grac...
06/16/2026

Pink-Bully wanted to create a brand that had never been seen before. The founder, Rebecca, had a unique vision that gracefully blended a premium apparel brand and also built a community of support and hope for women during their battle with breast cancer.

Building a brand with this level of complexity has a lot of challenges.

Rebecca had so many great ideas, but she didn’t know how to act on them. She spent days wondering:
• Will people understand my idea?
• Who are my products actually for?
• How do I turn my product idea into a brand that will actually sell on the market?

That’s why she partnered with Bigelow Design Co to help gain clarity on confidence in her brand strategy, build her unique identity, and design a product and website that would actually attract.

Is your brand or products name doomed before launch?While some founders overthink their name, others don’t put quite eno...
06/04/2026

Is your brand or products name doomed before launch?

While some founders overthink their name, others don’t put quite enough thought into it.

Your name needs to be ownable, available and relate to the brands story.

Comment “Ready” and I’ll send you our free Market-Readiness Questionnaire. 🔥

My client came to me thinking her biggest problem was needing a logo. But it turned out that was the last thing she need...
06/02/2026

My client came to me thinking her biggest problem was needing a logo. But it turned out that was the last thing she needed.

Before you rush into logos, colors and packaging, you need strong foundations that justify those decisions.

Simply looking good isn’t enough to move product or stop the scroll.

Want to get your product idea to market? Comment “MARKET” and I’ll send you the link!

05/15/2026

I don’t want to hear what AI says your brand should be. I want to hear what YOU think your brand should be.

Too many people (even my own clients) rely on ChatGPT to tell me what their brand should look like, sound like, and feel like.

The problem with this is that ChatGPT makes for a lousy brand strategist. It tells you what you want to hear, and relies on surface level analysis that ultimately won’t push the needle of your business forward.

So stop choosing the easy way, and start building something real.

05/08/2026

You’ve got it all twisted… your competitive advantage isn’t your product or its features, it’s how you position it in the market.

Comment “WORKSHOP” and I’ll send you the link to register for our workshop that will teach you how to build a strategic brand that scales.

05/07/2026

You don’t need a logo. You need clarity.

The biggest mistake I see a lot of founders make when starting their business is rushing into getting a logo.

You don’t need a logo to start your brand, you need clarity and steering positioning. Everything becomes easier from there!

Decided I’d post my submissions for . Which one is your favorite?Nowadays, logos are only a small (but significant) bit...
05/06/2026

Decided I’d post my submissions for . Which one is your favorite?

Nowadays, logos are only a small (but significant) bit of the awesome things we do at Bigelow Design Co.

But nonetheless, I’m super proud of all the many marks I’ve had the honor to make for our clients. It’s been a long journey, and I can’t wait to see what amazing marks I’ll make in the future 🔥

05/05/2026

Stop Chasing Noise. Start Building Something Real.

This is for all my founders out there who want to build a business.

There’s so much noise on the internet today. Use this AI tool to do your social media, use this AI tool to do your branding, use this AI tool to build your website and write your copy.

But can we just stop for a second? The purpose of a brand is to build trust and recognition. So why would I trust copy that sounds like a machine? Why would I trust design made by a machine? Why would I want to buy into a story, fabricated by a machine?

Heres the truth: AI plays it safe. It gives you the easy answer, the logical answer. But the most successful brands in the world weren’t built upon the premise of playing it safe.

So break out of the cycle. Stop letting a glorified chat bot do the thinking for you. Build something real.

I’m hosting a workshop this month to help founders build a real foundation for their bran that can help you scale with clarity, with no need for AI. Comment “Workshop” and I’ll send over the link. #

05/01/2026

Most brands think the biggest thing holding them back is a lack of awareness.

But the reality is, this couldn’t be further from the truth!

Brands can spend a lot of money to get eyes on their brand, but it doesn’t mean that people will buy.

The real way to grow a brand that scales is not to attract the masses, but to position yourself to become impossible to say no to the RIGHT people.

So before you waste more money launching more campaigns and aimlessly posting on social media, focus on identifying who your brand is actually for, what makes it different, and how to become irresistible to your audience.

Follow for more on brand strategy, identity and design!

Is your brand identity failing you? 🙅‍♂️Founders often chase new gimmicks, AI tools, and social media trends before they...
04/30/2026

Is your brand identity failing you? 🙅‍♂️

Founders often chase new gimmicks, AI tools, and social media trends before they focus on building something real and foundational which is their brand.

Here are some of the mistakes I see…

I’m doing free personalized brand audits for the first 3 people to comment “AUDIT” on this post! 👇🏼

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85392

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