Fly Fishing Digital Marketing Group

06/08/2026

Something changed in how your customers find businesses — and most local business owners have no idea it happened.
A potential customer used to type "fence installer near me" into Google, scan through a list of results, and click on the ones that looked most promising. That's still happening. But increasingly, something different is happening first: they're asking ChatGPT, Google's AI Overview, Perplexity, or Siri a question — and getting a direct answer back. No list of results. No clicking through. Just an answer.

This is what Answer Engine Optimization — AEO — is all about...
Learn more about it here:

Something changed in how your customers find businesses — and most local business owners have no idea it happened. A potential customer used to type "fence installer near me" into Google, scan through a list of results, and click on the ones that looked most promising. That's still happening. But ...

06/01/2026

TikTok launched its opt-in Local Feed in the United States, surfacing content related to nearby travel, news, events, shopping and dining based on the user's current location. Monday.com No big announcement on the evening news. No push notification on your phone. Just a quiet feature rollout that is already changing how local businesses get discovered — and most of your competitors have no idea it exists.

If you've been writing off TikTok as a platform for teenagers doing dance challenges, it's time to reconsider. This isn't about going viral. This is about showing up in front of people in your city who are actively looking for exactly what you offer — for free...

To learn more about it, visit Fly Fishing Digital Marketing Group website and see the blog's latest post 'TikTok's Local Feed Is a Game Changer for Small Businesses — Are You On It?'

05/25/2026

Most local business blogs are built around one goal: traffic. Get people to the site. Rank for keywords. Show up in search. And while those things matter, traffic without conversion is just a vanity metric. A thousand monthly visitors who never call is worth exactly nothing compared to 50 monthly visitors who book an appointment.

Companies with active blogs generate 67% more leads per month Newslettervaluator — but only when the blog is built around the customer's journey, not just the search engine's algorithm. The businesses getting those leads aren't writing more posts. They're writing smarter ones.
Learn how to do blog strategies that drives customers...

Visit Fly Fishing Digital Marketing Group website and see the blog's latest post 'The Blog Strategy That Drives Customers, Not Just Traffic'.

05/18/2026

The most effective content on every major platform right now is the kind that any local business owner can create on their lunch break with a phone they already own.

You don't need a production company. You don't need a content agency. You don't need a script. You need to show up, show the work, and let the authenticity do what a $20,000 ad campaign never could.

Press record. Post it. Do it again next week...

Learn why unpolished content is outperforming expensive ads right now..
Read it here:

There's a video out there of a pressure washing guy in a beat-up t-shirt, filming himself cleaning a driveway on a Tuesday afternoon. No script. No ring light. No editor. He just propped his phone against a bucket and hit record. That video got 340,000 views. The polished $3,000 ad his competitor ra...

05/11/2026

Most marketing advice is written by people who've never had to choose between running a Facebook ad and making payroll. This article isn't that. This is for the local business owner who has a real budget — maybe $300 a month, maybe $1,000 — and needs to know exactly where it goes to get the most back.

Learn more about marketing on a tight budget..
Visit Fly Fishing Digital Marketing Group website and see the blog's latest post 'Marketing on a Tight Budget — Here's Where to Put Every Dollar'.

05/04/2026

Let's get something out of the way before we dive in. This article isn't about page speed. It's not about making your site mobile responsive. It's not about adding a contact form or putting your phone number in the header. If you're still working on that stuff, bookmark this and come back.

This is for the business owner who already did all of that. Your site looks good. It loads fast. It works on a phone. And your phone still isn't ringing the way it should be. That's a different problem — and it's a more interesting one to solve.

Here are the five things your website is probably still getting wrong...
Read it here:

Let's get something out of the way before we dive in. This article isn't about page speed. It's not about making your site mobile responsive. It's not about adding a contact form or putting your phone number in the header. If you're still working on that stuff, bookmark this and come back. This is f...

04/28/2026

Someone in your city just grabbed their phone, typed "[your service] near me," and is about to call whoever shows up first. The question is whether that's you — or your competitor.

Here's the reality: over 1.5 billion "near me" searches happen every month Rankmax, and local service searches with "near me" have surged by over 400% Loopexdigital in recent years. 80% of U.S. consumers search for local businesses weekly. Wiserreview This isn't a trend that's coming — it's already here, and it's only getting bigger. The businesses showing up at the top of those results are quietly cleaning up while everyone else wonders why their phone isn't ringing.

Learn the fundamentals that get you showing up in "near me" searches...
Visit Fly Fishing Digital Marketing Group website and see the blog's latest post 'Why "Near Me" Searches Are a Gold Mine (And How to Make Sure You Show Up)'.

04/20/2026

Let's get one thing straight before we dive in: your email list is the only marketing asset you actually own.

Your email list — that's yours. Nobody can take it away, throttle your reach, or charge you to talk to the people on it. A simple, personal email newsletter consistently outperforms social media for actual business results. We're talking conversion rates of 5–25% compared to the fraction of a percent you're getting from a social post that 4% of your followers even see. And yet most local businesses either don't have a list at all, or collect emails and do absolutely nothing with them. Here's how to fix that...

Visit Fly Fishing Digital Marketing Group website and see the blog's latest post 'How to Create a Email Newsletter That Actually Gets Opened'

04/09/2026

I'm interviewing Rob Streeter live in 15 minutes on the great fly fishing road trip! Join us!

https://www.askaboutflyfishing.com/

Steve Born never misses a hex hatch, that's when the big monster trout come out of their lairs and enjoy a feast like no other time of the year. Listen in to hear about this Midwestern treat and how you too can have a night of fly fishing you'll never forget.

04/06/2026

Let's address the elephant in the room first: yes, Facebook is still very much alive. In fact, Facebook has about 3.07 billion monthly active users Jay Mehta — making it the largest social platform on the planet by a wide margin. Over 90% of small businesses are using Facebook as part of their social media marketing. LocaliQ So the platform isn't the problem. The problem is that most of those businesses are using it wrong.

Posting a blurry photo of their storefront once a week. Boosting a post occasionally with no real strategy. Ignoring their inbox. Wondering why nothing is happening. Sound familiar?..

To know more about it, read here:

Let's address the elephant in the room first: yes, Facebook is still very much alive. In fact, Facebook has about 3.07 billion monthly active users Jay Mehta — making it the largest social platform on the planet by a wide margin. Over 90% of small businesses are using Facebook as part of their soc...