Fly Fishing Digital Marketing Group

10/19/2026

Let's get something out of the way immediately: you do not need a big budget to generate real leads from Facebook ads. You need a correct setup. Those are two completely different things — and most local businesses that have tried Facebook ads and given up were not underspending. They were doing it wrong.

$10 a day done correctly will outperform $100 a day done wrong every single time. The difference is not budget. It's structure, audience, creative, and offer — in that order. Most people build their campaigns in the exact opposite order and then blame the platform when nothing happens.

Learn the setup that actually works...
Read it here:

Let's get something out of the way immediately: you do not need a big budget to generate real leads from Facebook ads. You need a correct setup. Those are two completely different things — and most local businesses that have tried Facebook ads and given up were not underspending. They were doing i...

10/12/2026

BrightLocal's 2026 consumer research found that 73% of consumers began their most recent search for a local business on a mobile phone. Only 19% started on a computer.

For most local businesses, mobile isn't the secondary version of the customer experience anymore. It's the front door.

The problem is that many businesses still build a website for a person sitting at a desk, then rearrange the same experience until it fits on a smaller screen. Everything may technically work, but that doesn't mean it works particularly well.

Learn more about how you design the mobile experience...
Visit Fly Fishing Digital Marketing Group website and see the blog's latest post 'Mobile Isn't the Smaller Version of Your Website Anymore'.

10/05/2026

Customers are not only comparing you to the plumber, dentist, restaurant, attorney or landscaper down the street anymore. They are comparing the experience of dealing with you to every smooth, convenient company they interact with all week long.

Customers do expect the basics to feel easy now: fast replies, simple booking, clear next steps, useful updates and painless payment.
That sounds like a high bar when you compare yourself to billion-dollar companies with armies of developers. It really isn’t.

Learn how to remove the little frustrations that make customers work harder than they should...
Read it here:

Your customers have gotten used to things being easy. They can order dinner in a few taps, track a package in real time, book a hotel at midnight, get a reminder before an appointment, and pay a bill from the couch without ever talking to another human being. Then they call a local business. It […...

09/28/2026

Right now, someone in your city just asked ChatGPT to recommend a good [your service] near them.
ChatGPT gave them three names. Yours wasn't one of them.

Not because you're not good at what you do. Not because you don't have reviews. Not because your prices are wrong. Simply because your business isn't structured in a way that AI systems can find, read, and confidently recommend. And the painful part? You had no idea it was happening.

This is the new version of not being on Google's first page — except most business owners haven't figured it out yet. The ones who do in the next six months are going to build a significant, compounding advantage over every competitor who's still optimizing for a search landscape that no longer exists.

Here's exactly what's happening — and what you do about it this week...
Learn more about it, visit Fly Fishing Digital Marketing Group website and see the blog's latest post 'You're Invisible to AI — And You Don't Even Know It'.

09/21/2026

Here's the dirty secret nobody in the marketing industry wants to admit: most of the advice out there is written for people who have time to follow it.
If you're a local business owner — running jobs, managing a team, handling customer calls, doing estimates, ordering supplies, and actually delivering the service people hired you for — reading that list probably makes you want to throw your phone into traffic.
The problem isn't motivation. It's not discipline. It's that the system most people are trying to follow was designed for someone with a dedicated marketing team, not someone who also happens to be the owner, the operator, the salesperson, and the technician all at once.
Learn a different approach. One that keeps you visible, keeps your pipeline moving, and doesn't require you to become a content creator to run a successful local business...
To read more about it visit Fly Fishing Digital Marketing Group website and see the blog's latest post 'The Local Business Owner's Guide to Not Burning Out on Marketing'

09/17/2026

I'm interviewing Steve Coulton live in 7 minutes on Fly Fishing the Farmington River. Join us!

https://www.askaboutflyfishing.com/

Gill Mckean has been guiding on the world-famous Skeena River for more than 25 years. He’s guided a client to massive steelhead estimated at 34 pounds and has personally landed many in the 30-pound range. Join us to learn from Gill about this incredible fishery and of course how to land that steel...

09/14/2026

Every local business wants to show up when someone searches for exactly what they sell. “Plumber near me.” “Best family dentist.” “Roofing contractor in Minneapolis.” Those are valuable searches because the person typing them is already looking for someone to hire.

They're also the searches every one of your competitors wants.

But there's another category of Google searches happening every day that gets considerably less attention. They happen before “near me”—sometimes days, weeks, or even months before.
A homeowner searches, “Why does my furnace keep turning on and off?” Someone asks, “Are cracks above a door normal?” A future dental patient wonders, “Why does my tooth hurt when I bite down?”

At that moment, they're not looking for a business.
They're looking for an answer.
And that's where the opportunity begins...
To learn more about it visit Fly Fishing Digital Marketing Group website and see the blog's latest post 'The Google Search Nobody Thinks to Optimize For'.

09/07/2026

Social media isn't just a marketing channel anymore. It's a sales channel. And the businesses treating it like one are closing jobs directly through their DMs, their Stories, their booking links, and their comment sections — without spending a dollar on advertising.

The conversion rate from Instagram DM conversations with local customers is 70%. Not reach. Not impressions. Actual conversion — people who started a DM conversation and became paying customers. That number should stop you cold. Because the average local business is generating zero sales from their DMs — not because the opportunity isn't there, but because they've never set it up to work.
Learn how to turn social media into sales machine...
Read it here:

Most local businesses treat social media like a bulletin board. Post something. Hope people see it. Wait for the phone to ring. The businesses actually generating customers from social media right now aren't doing it that way. They've figured out something most local business owners completely miss....

08/24/2026

Most local business owners know they should be posting on social media. They just don't know what to post, when to post it, or whether any of it is actually working. So they post sporadically, get frustrated, and quietly give up.

This cheat sheet fixes that

No dancing. No trends. No trying to go viral. Just a simple, repeatable system for turning your Facebook, Instagram, and TikTok into tools that generate real calls, clicks, and foot traffic...
To learn more about it, visit Fly Fishing Digital Marketing Group website and see the blog's latest post 'The Social Media Playbook Nobody Gave You — Until Now'.

08/20/2026

I'm interviewing Skip and Carol Ann Morris live in 15 minutes on Imposters - The Flies We Fish and the Fish They Catch Join us!

https://www.askaboutflyfishing.com/