Hank White Co.

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Hank White Co. The Hank White Design Co. is a creative design studio that builds and shapes brands and identities.

With a focus on design, craft & culture our work spans a wide variety of mediums and industries.

Omakase no. 0130 - SciloopHad a great time creating this one. Some inspiration came from mid-century designer Erik Nitsc...
21/01/2026

Omakase no. 0130 - Sciloop
Had a great time creating this one. Some inspiration came from mid-century designer Erik Nitsche. Sciloop (YC F25) is working to automate scientific research and discovery to push science to new frontiers.

Full case study for  MDVIP had grown into something remarkable—an innovator of a healthcare model fundamentally differen...
16/01/2026

Full case study for

MDVIP had grown into something remarkable—an innovator of a healthcare model fundamentally different from anything else in the market. But the brand presentation hadn’t kept pace with that evolution. The opportunity wasn’t just a visual refresh; it was to finally give the brand the tools to communicate what makes MDVIP exceptional in a way that resonates, uniquely, with the many audiences it addresses. Our task was to reimagine the messaging, visual identity, and how the brand shows up across every touchpoint. And to make five letters carry the full weight of what MDVIP has become.

New case study for Six06 StrategyTim Hillegonds came to us wanting to evolve Thrive Creative Services into Thrive Strate...
30/10/2025

New case study for Six06 Strategy

Tim Hillegonds came to us wanting to evolve Thrive Creative Services into Thrive Strategy. Made sense.

But as we got into it, we kept pushing on the visual identity. Midway through, it became pretty clear we were making a bigger evolution than either of us initially planned.

Tim throughout an idea: what about a new name? Six06. I tossed it into the the designs and pretty quick we knew it was the right call. Sometimes a rebrand turns into something more and you just have to go with it.

Processes are great but sometimes you have to forget them altogether.

We ended up building a full identity system that adapts across touchpoints and puts Tim’s strategic frameworks front and center. The kind of brand that actually matches the caliber of work he’s been doing for B2B clients.

New work for ConcurrentConcurrent is like stock photography but for prints in the fashion industry.Probably one of our b...
19/09/2025

New work for Concurrent

Concurrent is like stock photography but for prints in the fashion industry.

Probably one of our best logos ever. It took a lot of work to get it right but the effort was worth it. The mark is super flexible and a bit clever without trying too hard, like an abstract embodiment of the name and the ideas behind it.

Also made a landing page in Framer to complement the brand and gather early interest.

Got to spend the weekend on bainbridge island at islandwood and it’s many cool buildings
23/03/2025

Got to spend the weekend on bainbridge island at islandwood and it’s many cool buildings

Label for  ‘s line of wild berries. Salal, Thimbleberry, Huckleberry, Mountain Blueberry and more. See previous post for...
03/09/2021

Label for ‘s line of wild berries. Salal, Thimbleberry, Huckleberry, Mountain Blueberry and more. See previous post for some of the process that went into this. Also, buy some, it is amazing. Thimbleberry is my fav.
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More  work including some process & behind the scenes stuff (btw, their farmers market happens every sat. 10-2)------   ...
10/08/2021

More work including some process & behind the scenes stuff (btw, their farmers market happens every sat. 10-2)
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Southlands Grange Centre for Farming & Food celebrates farming through events and programs and promotes a food culture t...
09/08/2021

Southlands Grange Centre for Farming & Food celebrates farming through events and programs and promotes a food culture that values taste, tradition, sustainability and the land itself. Located in the new community of Southlands, Tsawwassen, Southlands Grange was created to integrate the surrounding farmlands into the community.

"If we can create a place where farming and food could energize a neighborhood then, in a modern sense, we can re-establish something we lost." - Sean Hodgins, Century Group

Through multiple phases we created a brand experience that laid bare what Grange was all about and developed a strategy to communicate what it meant for the community as a whole. Naming, branding, creative direction, web, and more.

The project is mostly complete but as the community grows so to will this organization which has been super neat to follow along with and learn from.
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Photography:
Farming:

working on a little scrapbook/collage journal idea/experiment thing
19/12/2020

working on a little scrapbook/collage journal idea/experiment thing

Tastes islandy in a really good way. Nice work guys
20/06/2017

Tastes islandy in a really good way. Nice work guys

02/06/2017

We spent the day at Unsworth Vineyards putting wine into bottles - so excited to start pouring our Wild Island wine! Thanks to Dan Wright for leading the way, Hank White Co. for documenting, and Storied Wines & Spirits for keeping us hydrated!

This wine gets bottled today
31/05/2017

This wine gets bottled today

Address

4450 Blakely Ave NE

98110

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