Parade Social

11/01/2023

You live your best life away from your phone so why would you spend your time worrying about what to post (especially when I already have you covered)

Go have fun, make mistakes, relax, go outside, do something for the plot… the world is your oyster 🦪

Meanwhile I’ll be over here planning the second half of November’s Content Calendar and wondering what the heck dark matter actually is (slide in my DMs with “Content Calendar” for the link 😉)

10/30/2023

Working on your content calendar for the month like 💅🏼🦋✨💕 In less than two days all your posting worries will be gone!

10/27/2023

🍒THE SECRET IS OUT🍒

I’m so dang excited to announce my monthly Parade Social Content Calendar - designed for business owners who aren’t quite ready to make the leap to outsource their marketing, but are still SO very tired of trying to come up with idea after idea after idea

Well I (and my 10 years of experience) are looking out for you 🫵🏼This Content Calendar is built to help you:

🍒Never worry about what to post ever again. Yeah, I said ever.
🍒Build an audience ready to engage with your brand.
🍒 Form a strategy that converts followers into loyal customers.
🍒Save you time and peace of mind (because that’s what we’re all about 🕺)

I cannot wait to share more between now and NEXT WEDNESDAY AKA LAUNCH DATE, but until then slide into my DMs with “Content Creation” and I’ll add you to the waitlist! 🪩🪩🪩

10/26/2023

WHY ARE FILMING REELS SO HARD? I mean, is it just me? If you know me, you know I don't mind a little spotlight (sometimes I thrive in it) but when it comes to reels... Cringe.

Whether it’s a reel or a tik tok, short form video content is king and isn’t going anywhere anytime soon *big sigh* In the spirit of putting on my big girl pants and just doing the dang thing, I put together a list of tips for filming to help you embrace the cringe (big emphasis on tip #2)

✨Plan everything in advance and have notes in front of you if you need them
✨Press record and start filming, take 5 deep breaths to calm your nerves, and then begin talking - you can edit that quiet moment out when it’s time to post
✨Be authentic to yourself. People can tell when you’re trying too hard. Just remember you don’t have to be like everyone else - if trending voice overs aren’t your thing, don’t feel the pressure to do them!
✨Film in batches - once you’ve worked up the confidence to film one, keep going! Try to film a few at a time because you start to get more comfortable and you’re knocking out content that you can post later
✨Don’t want your face on camera? Film some aesthetic B-Roll footage with some trending audio and a text overlay about your business

Let me know if these help you!! Until then, ta ta for now 👋🏼

10/25/2023

Posted by a millenial who based her entire personality off Wednesday Addams 🥀 It’s almost Halloweekend!You’re going to make it (maybe) 🦇

10/11/2023

We don’t believe in luck marketing over here. No thank youuuu 👏🏼👏🏼👏🏼

Scroll over to see what I mean by strategy ➡️ I’m not talking about giving you what audio is trending right now or best posting times or hashtags - those are tactics. They are not your strategy.

Strategy is getting to know your business inside and out. It’s getting to know your audience so well you know what exactly their problem is and exactly how to fix it. It’s understanding that the customer journey is less of path and more of a winding road where you as a business have to meet them along the way.

Strategy takes the wishful thinking out of marketing and provides the framework you can rely on month after month to attain that elusive return on your investment.

Head over to the link in bio to book your discovery call or 1:1 Coaching Session today 🪩

09/26/2023

It all comes down to the fourth quarter! And no, I’m not talking about football - we’re approaching Q4, baby!

Q4 is one of the most important times on the calendar - especiallyyy for retailers. It’s the time where consumers get to spending and retailers get to boost their profits and end the year on a high note.

So my big question for you retailers out there is this: what’s your marketing plan? How are you planning to bring in old and new customers this holiday season? If you don't have a plan - you're in luck 🎱 If you book a coaching and strategy session with me before October 13th (because a Friday the 13th in October is my personal lucky day 🖤) I’ll throw in a complimentary two week content calendar complete with content ideas, captions, hashtags, guidance on shooting, and fun tricks to help your content ✨shine✨

So DM or email me today and let’s get your strategy nailed down before the holiday craziness begins!!!

09/22/2023

You can already see so much of the character these residential spaces will have when they’re finished! So excited to share more from our content creation day!

08/17/2023

I’ve made these services so that social media can become one less time-suck for local business owners. Don’t know how to plan content? That’s okay - I have SO many ideas 💡 Don’t know what a social media strategy is? No problem - I’ve got you📱Don’t know how to create content? Oooo, I’ve been doing that for the last ten years so please give me a reason to get creative 🪩 Don’t have the time for community engagement? That’s fine! I LOVE engaging 🥰 (That’s my fave part if you can’t tell)

Basically, why should you, an entrepreneur with a business to run and a whole life outside of work, worry about social media marketing when I can do that for you? Take all your social media troubles and hand them to me - then take a breath, and go enjoy your life. It’s only online after all!

08/16/2023

🚨 New Client Alert 🚨

So excited to welcome the The Warehouse At Calhoun to the Parade!! The Warehouse will be the home of The Southern Dance Collective, has two additional commercial spaces available for lease, and multiple residential apartments on the way! If you’re not following The Warehouse already, what are you waiting for?

08/13/2023

Remember when I promised Freebies? Well sign up for Monday’s newsletter, and you’ll get a guide containing social media tips on how to improve your engagement rate! 👀📱

Get weekly guidance on social media marketing tips, news, updates, and freebies along the way ✨

08/11/2023

We're talking engagement rate today, baby! If you're going to follow any metrics, I personally suggest this be the one. Your engagement rate essentially tells you if your followers are interacting with your content or if they have passed you by to continue their scrolling. And just so you know, the higher your engagement is, the more the algorithm pushes your content out! 🔄

How do ya calculate this little piece of info? Easy. (Total interactions on a post) / (Total followers) x 100 = Engagement Rate 💥 Now if you get a reallyyyy low number - don't despair!! The average engagement rate is 1%-5%

So you have your engagement rate - now what? Well, now you can better see what your followers are connecting with (or what they're not into) and tailor your strategy accordingly. (Oh, we haven't talked about social media strategy yet? Don't worry - that's coming ⚡️)

So to wrap this all up. Engagement rate calculations are your friend. Higher engagement leads to more reach. And when you pay attention to your audience, you're paving the way for more connection, and that is truly what it's all about 💕

(Oh yeah - heads up! If you want some tips on raising your engagement rate, make sure you're signed up for Parade's newsletter because that just might be what you'll be getting on Monday 🙊 Head on over to the Sign Up button in my bio so you don't miss out)