Purveyor Branding Co.

Purveyor Branding Co. We’re a branding studio that creates wildly effective messaging, marketing, and design through the lens of brand strategy.

Tired, ineffective branding will keep a business from marketing well and getting results. Purveyor Branding Co creates wildly effective messaging, marketing, and design through the lens of brand strategy so our clients can thrive in the marketplace with a beautiful, compelling and impactful brand — a brand like nobody’s business.

Most businesses assume people understand what they do and why it matters. They don't. There's a real distance between wh...
05/24/2026

Most businesses assume people understand what they do and why it matters. They don't. There's a real distance between what you think you're saying and what people are actually hearing, understanding, and remembering. If they're not remembering you, you're not top of mind. And if you're not top of mind, no amount of marketing spend fixes that.

Join Shannon LaBare at the DBA's Business Vitality Series on May 28. You'll take away guidance to find where that distance comes from, what's creating it, and what to do about it. Committing to the bit is job number 1.

May 28 | 10AM to 12PM | KCSOS City Centre Room 1A | Lunch included
Free for DBA members | $10 for non-members

We're on the lookout for a Brand + Marketing Manager who handles both strategy and ex*****on with taste, conviction, and...
05/15/2026

We're on the lookout for a Brand + Marketing Manager who handles both strategy and ex*****on with taste, conviction, and creativity.

→ You'll manage client accounts and special projects, drive strategy, move concepts from ideation to reality, and bring fresh perspective to both new and long-standing client relationships. Passion for branding and showing up is imperative.

→ Experience is super important here. 5–7 years with a background in managing multiple things at once, along with managing client accounts. The role is hybrid but needs to be able to make visits to Bakersfield as often as the business needs, so we're only able to consider California residents.

→ We're looking for someone who gets it, wants to be in it, and is ready to dive in.

→ Sound like you? Apply using the link below. Know someone perfect? Tag them here. Can't wait to welcome the newest Purveyor to the team!

https://www.purveyorbranding.com/brand-marketing-manager

Differentiation creates memory. A space, a brand, a business that knows it only gives people something to hold onto, som...
05/01/2026

Differentiation creates memory. A space, a brand, a business that knows it only gives people something to hold onto, something to come back to, something to tell someone else about. That clarity shapes everything that follows.
Naming, design, messaging, pricing, the experience someone has the moment they walk through the door.

Most people think brand strategy is a logo. A color palette. A font. Those are the outputs. Brand strategy is the act of differentiation at every decision, every choice. The decisions that happen long before a design file is ever opened.

When we find out where a brand is coming from in Book One of our Foundation process, we can finally make the big decisions. Book Two is Differentiation, and it's where most clients, whether they're building something new or evolving something that's been around for decades, realize they've never had to prove what makes them the only one doing what they do the way they do it.

We put every client through a version of what Marty Neumeier calls the "Onlyness Test" where we work to complete this sentence: "Our brand is the only _______ that _______." Most teams stall on the second blank. And if you can swap your name for a competitor's and the statement still holds, there's more work to do.

It has to be earned before anything gets designed.

What's your only?

Orange you glad I didn’t say banana?
04/22/2026

Orange you glad I didn’t say banana?

Hispanic families make up over 51% of Kern County. The local used car market responded the way most markets do. Translat...
04/20/2026

Hispanic families make up over 51% of Kern County. The local used car market responded the way most markets do. Translated ads. Bilingual signage. The same transactional experience underneath.

Language was never the problem.

Jim Burke Ford came to us with a harder question. How do we build something genuinely designed for a community we’ve been adjacent to but never truly centered.

We spent months in research before naming anything. Focus groups, family interviews, competitive analysis. What we heard was consistent. People wanted to feel unrushed and understood.

Every choice followed from that.

The name, the palette, the typography, the space, the archetypes guiding how every employee shows up. Sixty years of trust, every one of their values, packaged up to move forward in this new, exciting direction.

Be sure to follow them here -

Thank you to the whole team at Jim Burke and Avanza Autos for bringing us along for the ride. We wish you nothing but success!

Dive in deeper through the link in our bio or at purveyorbranding.com/work/

Since reopening its doors, The Woolworth’s Building has restored life to a historic Downtown Bakersfield landmark. Behin...
04/03/2026

Since reopening its doors, The Woolworth’s Building has restored life to a historic Downtown Bakersfield landmark. Behind the scenes, our team worked to shape the visual identity of the space. We’ve been there through it all. From style sheets and signage to merchandise concepts and the details in between, we created clarity and cohesion between all aspects, working alongside the Woolworth’s team.

Each element was designed to honor the legacy of Woolworth’s while creating a cohesive experience for today’s guests.

We’re proud to have helped shape this next chapter for Downtown Bakersfield and gladly share a look at the creative work that helped bring this beloved space back to life.

Dive in deeper through the link in our bio or at purveyorbranding.com/work/woolworths-building

01/10/2026

Moo looks good on you ❤️

Address

820 19th Street
Bakersfield, CA
93301

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