Research & Marketing Strategies (RMS)

07/24/2026

🎓 Rochester and Albany parents and students — we want to hear from you!

RMS is hosting a paid focus group the week of July 27th about how families make college decisions across New York State. It's a relaxed 2-hour discussion, and you'll walk away with a $200 Visa Gift Card just for sharing your perspective.

✅ Open to parents and students in Rochester and Albany
✅ Week of July 27th
✅ 2 hours of your time
✅ $200 Visa Gift Card

Whether you're deep in the college search right now or you've been through it recently, your experience matters!

Visit the link in the comments to sign up. 👇

07/17/2026

Want to know what your customers really think? 🎯

There's no substitute for hearing it straight from the source — and that's exactly what focus groups deliver. At RMS, we take the guesswork out of the process from start to finish.

✅ Moderators with 30+ years of experience
✅ Skilled recruiters who find the right participants, every time
✅ Clear, customized reports your team can put to work right away
✅ A dedicated on-site facility with a viewing room, lounge, and kitchen — comfortable for participants, convenient for you

All at a price that makes sense. Let real data drive your next big decision.

Check out the first comment to learn more about our focus group facility! 👇

07/10/2026

Edit: Thank you for your interest. Spots have been filled for this study. Follow along to stay in the loop for future opportunities!

Can we talk?

Research & Marketing Strategies, Inc. (RMS) is looking for individuals to take part in a breast cancer research study — and your voice could help shape the future of care.

If you've been diagnosed with metastatic breast cancer, you may be eligible to participate in a 60-minute phone interview sharing your experiences and thoughts on new treatments. Eligible participants who are selected and complete the interview will receive $75 for their time.

Your story matters, and this is a meaningful way to help others facing a similar journey.

📞 Call 315-635-9427 or sign up at: https://us1se.voxco.com/S2/1557/mBC/?mod=0&dlang=en

07/02/2026

Wishing you a safe and restful Independence Day weekend! 🎆

In celebration of the holiday, the RMS office will be closed Friday, July 3rd, and will reopen Monday, July 6th.

From our team to yours — enjoy the long weekend. We'll be back on Monday, refreshed and ready to help you turn your data into better decisions.

06/19/2026

Budget season's behind you — but the homework isn't quite done yet. 📋

Your community just shared what's on their minds for the 2026/2027 school year. Before you head into summer, it's worth taking a closer look at what that feedback means for your district.

RMS helps superintendents and school leaders make sense of community input — from climate surveys and stakeholder focus groups to strategic planning and program evaluation. Think of it as the foundation for a school district that feels more connected, informed, and ready for what's next.

See your community's full survey results and download the infographic here: https://mailchi.mp/ece44e4b98c4/43j5x9tmwx

Your school district is your community The budget vote has spoken. Now it's time to orient your school board, staff & district to find out what matters to those who matter most — your community. We're here to help you get started.

06/11/2026

The glow up has arrived. 👀✨

You may notice something different around here. We've refreshed our look!

After years of helping clients make better decisions through research, it felt like it was time for our brand to reflect the work we've been doing all along.

Head over to our page to check out the new visuals — this is just the beginning. Stay tuned.

06/05/2026

You've likely heard the terms qualitative and quantitative research, but if you’ve wondered which one you actually need — you're not alone. Let's break it down.

Qualitative research is about the why. It's open-ended, exploratory, and digs into opinions, experiences, and motivations. Think focus groups, in-depth interviews, and intercept surveys.

Quantitative research is about the what — measurable, numerical data that lets you spot trends, benchmark performance, and make statistically reliable decisions. Think online surveys, telephone surveys, and scaled ratings.

Neither is better than the other. In fact, the most powerful studies often use both. 💡

Knowing which method fits your question is the first step to getting data you can actually use — and making decisions you can feel confident about.

This is the first post in our new series, Research, Decoded…where we cut through the jargon and explain market research in plain English.

What research term would you like us to tackle next? Drop it in the comments! 👇

05/28/2026

24 years in business, and we're not just celebrating — we're leveling up.

We've spent over two decades helping organizations get the data they need to make confident, informed decisions. In that span of time, we've seen industries shift and research evolve. Through it all, RMS has been the steady, trusted partner in the room.

But even the most dependable partner deserves a glow up. 👀

Something exciting is coming…

A new look — with the same team you've trusted for 24 years behind it all.

More to come very soon. ✨

05/22/2026

🏫 New York's school budget votes were earlier this week. Here's what voters had on their minds leading up to it!

Our ViewPoint panel surveyed 627 NYS residents ahead of the May 19 vote. Taxes topped the list of concerns (61%), but school safety, student behavior, and academic performance weren't far behind.

Interestingly, parents with kids currently in school were more focused on the budget passing — while those without kids at home were more focused on the tax impact.

What issues matter most to you when it comes to your local school district? Let us know in the comments below! 👇

Read the full results here: https://rmsresults.com/2026/05/19/nys-school-budget-voters-are-most-concerned-about-taxes-school-safety-student-behavior-and-academic-performance/

05/14/2026

What your employees aren't telling you is costing you more than you think.

RMS's new EPIC Employee Satisfaction Survey goes beyond the basics to measure what actually shapes your workplace:

💠 Engagement
💠 Perception
💠 Interest
💠 Culture

That's EPIC!

Better retention, increased engagement, and more growth start with understanding your people — and that's exactly what our survey is designed to help you do.

Watch the video to learn more about how EPIC can help your organization turn employee feedback into meaningful action.

👇Link in the comments to learn more!