Todd Lerner Advertising

01/21/2026

Official Business vs. Promotional: https://bit.ly/3Lq090D

‌Official Business almost always performs way better...

06/16/2025

John Lennon and Paul McCartney’s ad agency: https://bit.ly/3QoYYMQ

‌Your best creative partners function like Lennon-plus-McCartney...

09/30/2024

On over-exuberant copywriting: https://bit.ly/3jYALkk

09/30/2024

To see a few work samples: https://bit.ly/2EE4wwA

11/29/2023

3 things about my workstation: http://bit.ly/3ZiEbyx

‌Things that to me are helpful

03/21/2022

Business today moves fast, efficiently... and hierarchically: https://bit.ly/38aeTcn

Business today moves fast, efficiently... and hierarchically. Aside from me, my boss has other people and projects to manage.

11/15/2021

Maybe I shouldn’t care so much, but I can’t stand the thought that something for which I’ve taken responsibility will ever be missing or late…

In my world, you’ll often see notes and objects located in doorways, pathways, and other unexpected places.

07/19/2021

During his interview, the Sundance Kid asks, “Can I move?” And only when he’s allowed to do his full fluid thing can he shoot the center out of the target on the ground across the way… https://bit.ly/3aRMjvF

Only when he’s allowed to do his full fluid thing can he shoot the center out of the target on the ground across the way.

03/04/2021

Exclamation points are a crutch used when a copywriter lacks the perseverance or skill to write sentences as strategically and as powerfully as possible... https://bit.ly/2Tk4C7r

Exlamation points are a crutch used when a copywriter lacks the perseverance or skill to write sentences as strategically and as powerfully as possible.

12/21/2020

I’m honored to have been asked to judge this year’s International ECHO Awards.

The Association of National Advertisers coveted ECHO Awards salutes (for over 90 years) the worldwide best in data-inspired ad strategy plus creative. https://lnkd.in/gaBV_NQ

11/19/2020

No detail shall fall through the cracks… https://bit.ly/2Rd0DH7

Aside from big-picture issues, there are countless details to handle on every project. This is my system for ensuring that nothing falls through the cracks.