09/02/2022
What is a brand archetype, and how does it create a memorable business?
Imagine your brand is imprinted in your client's mind. It's building trust, authority, and expertise. You're creating more impact than before, attracting the right clients effortlessly.
That's exactly what a brand archetype can help you do.
An archetype is a stereotypical character driven by human experience, representing your brand with human character traits.
Once you figure out your brand archetype, you can translate that into your brand to build deep emotional connections with your target audience.
Since humans love storytelling, using brand archetypes not only sets a lasting image for your business but it's also humanizing the perception of your business to build relationships with your audience.
When starting my business, I didn't know what went into a brand. Since I was a graphic designer, all I knew about design theories and understanding what made a good design.
Until I became a Master of NLP and dig deeper into brand psychology, I found that there were so many interesting facts about the subconscious mind. Since we have different submodalities, I started incorporating that into my strategy process and wondered how I could create a deeper relationship and trust and be the sought-out expert with my business. So I did tons of research, mastered it, and continued to hone my skills.
Then I incorporated my method and Brand Psychology to create a lasting brand.
Now, lots of clients come to me not only to find clarity in their messaging but also to create an impactful brand that last and attracts the right client.
I am so passionate about this work - I decided I needed to share what I learned with everyone, so I’m hosting my free training on
Sept 9th, 2022, at 2pm EST.
Join the free training here:
https://view.flodesk.com/pages/6311e425c861f3e7c8c81dac