Noah Kain Consulting

01/14/2026

YoY organic search revenue is up 74% for this Ecom brand so far in January.

Why the change:
They’re now ranking #1 for multiple high-intent, non-branded keywords (ex. “leather crossbody bag”)

What we changed:
• Fixed sitewide keyword cannibalization
• Aligned collection pages to buying intent keywords
• Strengthened internal links + anchors
• Updated outdated content that was holding rankings back

The result:
• +74% YoY organic revenue
• +56% YoY organic traffic
• Multiple new #1 rankings on high-volume, non-branded terms

Just the fundamentals executed properly

09/19/2025

What makes one SEO better than another?

What they prioritize

How fast they implement

What types of backlinks they build

09/18/2025

The Silent SEO Killer: Keyword Cannibalization

You may have great backlinks and all of the authority in the world.

But if you have two pages heavily competing for the same primary keyword, both pages will suffer.

09/17/2025

How to Add 3,707 Page 1 Keywords on Google in 1 Year!

Watch this SEO Case Study for Online Liquor Shop to learn how we helped a brand on Shopify improve thousands of page 1 keywords with buying intent.

How to Add 3,707 Page 1 Keywords on Google in 1 Year! SEO Case Study for Online Liquor Shop📈 Book a Call: https://workwithnoah.com/🎥 Watch SEO Client Testi...

09/03/2025

NEW SEO Offer

30‑Day SEO Revenue Gap Recovery Sprint

Find and Fix the 10 pages with the biggest YoY/MoM organic revenue drops—fast

Limited to 5 Spots in September

30‑Day SEO Revenue Gap Recovery Sprint Find and Fix the 10 pages with the biggest YoY/MoM organic revenue drops—fast. Schedule Your Call […]

09/02/2025

87 Days left until BFCM

That's 87 days you could be making an SEO push to have your best BFCM yet.

Book a call to get started

09/01/2025

It's one thing to rank #1 for a keyword.

It's another to maintain that keyword ranking.

Here are 5 Reasons why your brand will loose keyword rankings

1. A competitor kept investing in SEO and you stopped

2. An algorithm update changed the intent of the keywords you were targeting

3. Your content decayed and became less relevant

4. Your link velocity fell too low to stay competitive

5. Technical and on-page SEO issues starting piling up and Goolge decided another site was easier to crawl and more user friendly

08/31/2025

How can SEO Impact BFCM and the Holiday Shopping Season?

With the holiday shopping season just around the corner, you still have time to make an SEO push that has an impact on driving revenue.

With increased shopping comes increased searching and increased opportunity for you brand.

Here are the 5 SEO Opportunities you should invest in today:

1. Keyword Variants

With more people searching for gifts and deals during the holiday season, you'll want to find a way for your brand to target variations of your most important keyword phrases

2. Double down on your most important keywords

Ranking 5th for one of your most important keywords? You have time to make an effort to push that ranking to 4th, 3rd, 2nd, or perhaps even 1st before the holiday season is in full swing.

That improved ranking will come with even more traffic than usual thanks to the bump in online shopping during the holidays.

3. Promote Your Deals

Conduct outreach to writers, journalists, influencers, and websites that feature or highlight brands that have BFCM or holiday shopping discounts and deals.

4. Holiday Shopping Guides

Whether its getting listed in holiday shopping guides on a third party website or creating your own on your website, there will be an increase of people searching for "Best [product you sell]" or "Best gifts for mom 2025".

5. Clean Up Your Website

Is your site fast? Easy to navigate? Are customers running into a ton of 404 errors?

The worst time of year to have technical SEO issues is during BFCM and the holiday season.

08/30/2025

Do this first BEFORE you write a new blog post

Google and LLMs love fresh content, but they also hate content that lacks any purpose.

It's only a matter of time before some of your older blog posts become outdated or irrelevant, even if the topics are good topics!

And, it's also true that some of the blog posts you've written in the past were on topics that made sense for your brand, but for one reason or another, those blog posts did not perform.

So, before you write a new blog post you should:

1. Delete old blog posts that have no SEO or marketing value (make sure to add 301 redirects if they need them!)

2. Determine which older blog posts need a rewrite or an upgrade that will help them perform better on Google

Once those items are taken care of, your fresh content will have a greater chance of performing than if you had published it alongside your outdated and underperforming posts.

08/29/2025

Stop neglecting and abusing your Shopify Collection Pages!

A few of the big mistakes I see brands make on Shopify that absolutely crushes their SEO:

1. Multiple collection pages targeting the same keyword

2. Random collections that don't serve any purpose or are outdated

3. Not creating new collection pages to target keyword variants or sub-topics that are directly related to their products

4. Not taking care of SEO basics on their collection pages - poorly named titles, meta titles, and URL slugs

5. Not pointing internal links to your collection pages

08/28/2025

New SEO Case Study

We helped an leather bag brand rank #1 on Google for "leather sling bag" and improve the page 1 rankings for 757 keywords in just 4 months!

Watch the video to get the entire breakdown

08/27/2025

Non-Branded Keywords vs Branded Keywords

An important concept for understanding how to measure SEO results and also what to target with your SEO campaign.

For a brand that manufactures or produces its own products, you'll want your SEO agency to target non-branded keywords.

This is because you will already "own" your branded phrases for both the name of your brand and the names of your products. (If you don't, you need to fix this.)

There won't be as much value in focusing on your branded keyword rankings as those terms will have fluctuating traffic volumes that are influenced by other marketing efforts, like paid advertising, PR, influencers, and so on.

On the other side of the keyword landscape are the non-branded keywords that are important to your brand. These are search terms that people type in to discover brands they might consider when making a purchase. Think "best leather bags" or "leather sling bag."

Improving your keyword rankings for these non-branded keywords can provide a positive ROI to your SEO investment as you'll be attracting sales from new customers who didn't already know about you and also introduce your brand to new people who might consider purchasing from you in the future.