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Our Story

Barton Cotton was originally founded in Baltimore in 1928. Paper rations during World War II limited the company to producing printed materials for religious groups and eventually led to the advent of boxed cards premiums as a source of fundraising for nonprofit groups. The boxed cards have grown into a classic American tradition and Barton Cotton has grown into the leading agency for furthering the mission of causes that help the world. It was in 2009 that Barton Cotton was acquired by Jim Moore. Since then, we are pleased to have hired many of the most talented professionals in the direct mail fundraising field. The staff of Barton Cotton has a combined total of over 250 years of direct mail, fundraising, and non-profit management experience. We have established partnerships that allow us to provide clients with complete end-to-end direct mail fundraising solutions. From donor file management, to analysis, strategy development, and segmentation, through creative design and package ex*****on, to post-campaign cash flow management, results analysis, and long-term strategic planning, Barton Cotton has a solution for all of your fundraising needs. At Barton Cotton, we view direct response fundraising as a three legged stool, supported by three equally important functions: • Strategy and Analysis • Package Design and Creative • Ex*****on Without any one of these areas, the stool cannot support itself and the fundraising program will not achieve its fullest success. Each area requires sufficient attention and expertise. Our clients’ success depends on our ability to understand donor data, forecast future results, hone in on the most effective ways to improve performance and then create compelling packages with proven artwork and impactful copy. Finally, programs need to mail on time and on budget. Barton Cotton has the expertise to put all the pieces of the puzzle together.