RARI Creative Consulting & Music Marketing

05/31/2022

Absolutely incredible

04/22/2022

Just a little “holy 💩” before and after…

Feelin extra grateful & thankful today 🥲 (iykyk), especially for all the work I’ve put into my business. I am so lucky that I get to help some pretty incredible artists reach millions of people without totally losing their minds (most of the time lol) 🙃.

Each and every one of you who has supported me (whether from day 1, or just yesterday) I appreciate you more than a singular post will ever be able to convey. 🫶🏻

Safe to say, this week reminded me just how fortunate I am to be surrounded by magnificent people.

04/11/2022

It was sunny today.

04/06/2022

If you’re struggling to think of a hook for your videos, here are six examples you can start using today. 🥳

Improving your hook (first 1-5 seconds of your video) will grab your viewers attention so they can consume your content.

The best hooks are the ones that *address a paint point and solution.*

A good example is actually the first line I wrote for this caption.💁🏻‍♀️

A great hook can increase:
- Watch time
- Completion rate
- Overall views

Remember to be clear and concise. If you promise something, follow through.

Go kick some 🍑.

—

03/14/2022

Prepare for glory. ⚔️

Congratulations, . You just keep goin up, and I’m pretty fkn honored to be on the ride to witness it.

03/12/2022

Alright my dudes, let’s get into it.

The four boxes of engagement probably makes sense to many you. The tough part comes in when you have to implement a strategy that includes all four. Ah, the horror 🙀.

For me, as I was creating the graphic, it was really difficult to not name every single component, and just choose four. Because trust me, there are way more…and I’m also a freak of nature 🙃.

So, when it comes to implementing the engagement factors I’ve listed:

1. Reels
2. Photos
3. IGTV/other feed videos (not reels)
4. Stories

Imagine what feels doable. For some of my newer artists, it’s common for them to say they think they can bang out all four each week.

Is that possible? Sure. Anything is. But, that doesn’t always mean it’s the right move.

My clients know that I believe in quality over quantity. Different than other realms of marketing, my clients are pushing their creativity to the max each week (outside of our work together).

Not only is batching content tough when time is limited but it’s also really mentally draining when your creativity is low.

So what do you do?! 😱

First, grab an ice cube 🧊 and chill. Be honest with yourself as to what you think you’ll be able to accomplish in the week ahead. Just one week at a time.

I’d ask that you always incorporate stories into the mix of content, and choose one other type that takes a little more time and creative energy to produce.

If you think you can do more, I’d advise the following:

💚First week💚:

Stories (shoot for everyday for the next week and then evaluate):

- Sharable content
- Talking (yes, you can do this and no you won’t sound corny talking).
- BTS of your day/night.

Content:

- 1 original reel
- 1 feature reel (using a new fun filter, a trending sound and/or style).
- 1 photo

💚Second week💚:
- 1 reel
- 1 IGTV
- 3 days of stories

Then sit back and see your engagement increase.

🖤,
Ari

—

02/11/2022

I mean, I would save this post. 😎

—

12/22/2021

*gasps* I’m 28. 🙀

In the wise words of Betty White:

✨"The older you get, the better you get. Unless you're a banana."✨

12/21/2021

Out of ideas? 🤔 I got you.

Remember to make each idea unique to you, your music and your journey.
—

12/15/2021

https://newsroom.tiktok.com/en-us/year-on-tiktok-music-report-2021

Music is at the heart of the TikTok experience. It's the glue that connects TikTok's disparate threads, providing a throughline between individuals and communities who bring their own spin to the late