08/27/2021
As a branding company owned and operated by two life-long skateboarders, it came pretty natural for us to partner with our good friends at to create a brand strategy to bring their new vision to life. We knew this would be a passion project from the start, and we’re so hyped on how things are shaping up.
Sorry, Mom Skate Co.’s story is one that has been shared by all members of fringe and counter cultures and their relationship with the world, their community, and most importantly, their mothers. Skaters, punks, hippies, goths - all of these subcultures live and breathe acceptance and character while falling short of familial expectations. Sorry, Mom Skate Co. embraces these individuals who chose to live life their own way, regardless of who they may disappoint, and provides them a sense of community that’s free of judgement for the ways that they choose to live. Skateboarding is at the heart of Sorry, Mom Skate Co., but it welcomes all misfits and anyone who has ever upset their mom.
With the brand foundation in place, we’re currently building an eCommerce shop for Sorry, Mom, launching this year!