04/08/2026
Paulina De la Riva has joined Imre as Chief Strategy Officer. đ
Paulina brings a uniquely integrated perspectiveâconnecting business ambition to brand meaning and how brands ultimately show up in market. With a background spanning creative, brand strategy, and data-driven marketing, sheâs known for turning insight into action and driving measurable growth.
At Imre, Paulina will lead the continued integration of our strategy disciplinesâuniting brand strategy, medical strategy, media, experience, and analytics into a more agile, performance-driven model that delivers greater precision, speed, and impact for our clients.
Welcome to the team, Paulina!