Digital Caffeine

01/25/2022

Do your employees know what you do? This may sound like a dumb question, but often I see leads generated from digital marketing efforts being sabotaged as soon as they get in contact with the company. Here’s why...

12/22/2021

How would you describe your company brand? When we ask potential clients, they often point to their logos. And while a logo is an extension of a brand, it’s not the actual brand. Steve Jobs did not simply sketch out an apple with a bite out of it and say, “OK, my job here done; there’s the brand.” Everything related to the company, right down to their packaging and typeface, has a consistent look and feel. So how can you create a stronger brand and consistent look and feel? Check out the blog post below and DM me if you have questions.

You can’t just take something from here and make it a logo and say you have a brand When talking to potential clients, one of the first things we ask them is “what’s your brand?” All too frequently, our hearts sink when the answer to that question is nothing more than “here’s our logo......

06/10/2021

To increase sales from your Google search campaigns by 400%, would you rather:

🚫 Run the campaign 4 times longer

🚫 Quadruple the media spend per week

✅ Write several different headlines and Calls to Action

To increase sales from your Google search campaigns by 400%, would you rather: Run the campaign 4 times longer Quadruple the media spend per week Write several different headlines and Calls to Action We have found that making simple tweaks to a headline (e.g. adding the word “Pro” in front of We...

03/23/2021

Which potential customer do you think is more likely to buy your service: One that calls you directly or one that fills out a form and waits for you to get back to them? We have found with our service-based clients-- it’s much easier to convert the callers into paying customers. They got them right on the phone. While forms are still a good option to have, our clients then have to track them down with a call or email.

That’s why we’ve been rolling out Facebook’s Click-To-Call Ads for our local service-based clients

These are great complementary campaigns to run alongside landing page campaigns and FB lead form campaigns. As with any campaign using phone calls as a CTA, the best way to measure results is to utilize a call tracking software (we use CallTrackingMetrics). This will allow you to measure the actual number of calls received from any specific campaign.

Feel free to reach out if you want to learn more about setting up your own click-to-call campaigns with call tracking.

03/15/2021

One of the reasons Facebook Advertising is so effective (others might say evil) is that it can track so much of what its users are doing. Well, the updates to iOS14 are going to put the kibosh on a lot of that type of tracking. If you currently use Facebook Advertising, you need to prepare for these changes. Have you verified your domain? Have you created an "Allow List"? And most importantly, are you prepared for the end of tracking as we know it? For us, we are doing all of the above, and are working with clients to start setting up the new Facebook Conversion API to begin migrating towards server-based tracking. We will be putting more updates as we get more information. In the meantime, if you have questions, send me a DM or email.

01/29/2021

Because Google Grants ($10K of free Google search ads each month for qualified non-profits) has been around for over 15 years, I keep thinking that everyone must know about it by now. Yet, I keep running into people who work with non-profits that still don't know about them. So here's another reminder that $10K/mo in free Google Ads is available. Check out the link in the comments below for more info. DM me if you have more questions.

09/04/2020

Which would you prefer, a maid who works 3 hours each time she cleans your home and does a so-so job, OR, for the same price, a maid that only works 1 hour, but gets your home so clean you realize your bathroom tiles are actually a lighter color than you originally thought?

So why be obsessed with how many hours someone is working on your team if they are doing a stellar job and getting sparkling results?

In Pre-Covid days, some workers, especially in the financial sector, would leave a jacket on their chairs, a cup of coffee out, and their computer on so it looked like they had just gone to the bathroom because their bosses wanted to know they were still at their desks at 9pm.

To make sure workers are putting in long hours during Covid Times, I’ve heard how some managers are requiring their teams keep their Slack channels always open and even use special software to monitor their keystrokes! Instead of measuring hours, it makes much more sense to measure results.

That’s what we do at Digital Caffeine. And with the money we save on not buying timesheet and keystroke monitoring software, we have more to spend on tasty caffeinated drinks instead.

08/24/2020

How We Helped Drop the Cost Per Lead for a Local AC, Heating and Plumbing company by $70.

"The real difference between DC, the other firm and most firms I have seen is that I really, truly feel like they treat our budget as their own."

-
David Cease
Marketing Director

06/09/2020

The best time to make your site secure was 10 years ago when Google first recommended it. The second best time is today.

The best time to make your site secure was 10 years ago when Google first recommended it. The second best time is today. Despite Google increasing the penalties for sites that aren’t secure, many small businesses still haven’t secured theirs. Including the last three that came to us for our serv...

06/02/2020

Proud of how Baltimore City is handling the protests.

An air of hopefulness permeated the racially mixed crowd, despite festering problems since the death of 25-year-old Freddie Gray sparked two weeks of protests and rioting five years ago.

05/27/2020

Should you have a cup of caffeine during a meeting, especially if it's a stressful one? If you're a woman, absolutely.

If you're a man, go for decaf.

According to the study below, for men, caffeine undermines their performance and confidence in stressful situations.

For women, it has a beneficial effect on these same factors.

This, however, only applies to caffeine.

When it comes to Digital Caffeine, it's beneficial in all circumstances.

Interesting stuff, could this highlight that the effects of caffeine on the sympathetic nervous system, coupled with men's sympathetic nervous system activation in response to stress leads to some kind of over stimulation?Furthermore, does this highlight that women don't exhibit a strong sympathetic...

05/22/2020

Who else is switching to the "New Facebook"?