LaunchTech Communications

08/28/2024

The “Pay or Consent” model is making waves in the UK, with major news outlets like The Sun and Daily Mail Online now charging users to avoid data tracking.

This controversial approach forces users to choose between paying for access or giving up their privacy. Critics argue that this model violates GDPR principles by making consent anything but “freely given”.

Is this just a new way for companies to monetize our data, or a sign that privacy is becoming a luxury only the well-off can afford? Read at TechRadar: https://www.techradar.com/computing/cyber-security/forget-pay-to-view-pay-for-privacy-is-the-latest-problem-for-people-online

After Europe, the 'Pay and Consent' model arrives in the UK

08/26/2024

California Senate Bill 1047 (SB 1047) is stirring controversy with its aim to hold AI developers accountable for preventing catastrophic events like mass casualties and major cybersecurity incidents.

Dane Grace, Technical Solutions Manager at our client Brinqa, shared his perspective with SC Media:

“In general, this kind of regulation primarily target smaller, younger entrepreneurs. I am convinced that this will raise the bar significantly for new players in the AI space. They are partially shutting the door for a more ethical player to come through, especially in the rise of synthetic, open source LLMS.”

Critics warn that the bill could stifle AI innovation, burdening startups and discouraging open-source development:
https://www.scmagazine.com/news/changes-to-controversial-california-ai-safety-bill-fail-to-satisfy-critics

Critics said the bill, meant to prevent mass AI-related casualties and cyberattacks, will crush AI open-source and innovation.

08/12/2024

Jen Easterly, director of the Cybersecurity and Infrastructure Security Agency (CISA), said it is too early to know whether its new rule on cyber incident reporting will be affected by a landmark Supreme Court decision from June limiting the power of regulators.

Read more via Jonathan Greig's coverage of this topic from : https://therecord.media/easterly-supreme-court-decision-regulations-circia

The head of the leading U.S. cybersecurity agency said it is too early to know whether its new rule on cyber incident reporting will be affected by a landmark Supreme Court decision limiting the power of regulators.

08/02/2024

CYMI: IBM’s Cost of a Data Breach Report 2024 dropped this week.

New research from IBM and Ponemon Institute provides insights from the experiences of 604 organizations and 3,556 cybersecurity and business leaders hit by a breach.

The key findings are staggering, including the average cost of a data breach hitting $4.88 million, and 1 in 3 breaches involving shadow data, showing the proliferation of data is making it harder to track and safeguard.

Read the report here:

Get the Cost of a Data Breach Report 2024 for the most up-to-date insights into the evolving cybersecurity threat landscape.

07/24/2024

The world will be watching as the 2024 Paris Olympics kick off on Friday! From a security perspective, cybercriminals are also watching. As Dave Stapleton from ProcessUnity writes for SC Media, “It is essential for the public to be informed about the potential cyber threats they might encounter during the Games and how to mitigate them. Enhanced cybersecurity measures, clear communication channels and practical advice can empower individuals to recognize and avoid scams, phishing attempts and other malicious activities.”

Read his full article with insights on ensuring the digital safety of the Olympics:

https://www.scmagazine.com/perspective/guarding-the-games-cybersecurity-challenges-ahead-of-2024-paris-olympics

As we approach the opening ceremony, cybersecurity experts are gearing up to face an array of potential cyber threats. Dave Stapleton, VP and CISO at ProcessUnity, outlines key steps the event planners must take into account.

07/18/2024

VP of Product Led Growth Neil Kanungo at our client KX discusses the revolutionary potential of multimodal AI in a recent article at Techstrong.ai

Unlike traditional unimodal systems, multimodal AI integrates diverse data sources-text, images, videos, and audio-to produce more nuanced and sophisticated outputs, mirroring the human ability to process multiple sensory inputs simultaneously.

It’s already making waves in sectors like healthcare, retail, finance and more. Read:
https://techstrong.ai/aiops/immersing-in-the-human-experience-through-multimodal-ai/

Artificial intelligence (AI) 's evolution has been remarkable, transforming from rudimentary rule-based algorithms to increasingly sophisticated systems that emulate facets of human cognition. A notable breakthrough in this progression is the emergence of multimodal AI models, which excel in process...

07/17/2024

🔒 CISA is stepping up efforts to secure the open-source software (OSS) ecosystem with new tools to help organizations assess the trustworthiness of their OSS dependencies. SC Media outlines a four-part framework to evaluate OSS trustworthiness, based on the work of CISA’s OSS Security Section Chief Aeva Black.
https://www.scmagazine.com/news/cisa-offers-tools-to-promote-secure-use-of-open-source-software

A four-part framework for assessing OSS trustworthiness can be automated using free software.

07/12/2024

🚀🎩 The LaunchTech team will be at Black Hat USA in just a few short weeks! We are eager to be on site with clients, partners, and media/analyst contacts in person, which is such a treat.

Whether you’re an emerging company just dipping your toe into the idea of external communication resources, or are an industry leader looking for an experienced agency, if you will be at we would love to hear from you! Contact us to schedule an introductory discussion about our custom services designed to help you elevate your brand visibility and impact in the industry!
https://golaunchtech.com/contact/

Always Here to Chat! WHSA is always here to answer questions. As a not for profit, wemay be a little slower to respond. Please allow us a day or two to getback to you. If you are looking for coach contact numbers, please click on the linkbelow. In the meantime, feel free to join us on social media!....

07/11/2024

Check out Uptycs CISO & VP of Product Strategy Kevin Paige’s article featured on C4ISRNET. Paige explores lessons from the Department of Defense’s 2023 Cyber Strategy and its transformative impact on national defense.

He argues this summary document and its implications are necessary first steps in shifting our nation’s military focus on cyber threats from primarily defensive to a more proactive stance, where the potential for offensive efforts in defense of the country, its allies and partners are mandated:
https://www.c4isrnet.com/opinion/2024/06/25/advancing-national-defense-lessons-from-the-pentagons-cyber-strategy/

Opinion: Just as the Navy focuses on sea dominance, the Air Force controls the sky and the Army establishes ground supremacy, cyberspace has become a new domain.

07/10/2024

🚗 🚨 Cybersecurity has become a top concern for the automative industry amidst a rise in attacks according to a report by Rockwell Automation.

Cyberattacks caused massive financial damage, reaching $11.8 billion in the first half of 2023. The industry's vulnerability is exacerbated by the widespread adoption of internet-connected vehicles and smart manufacturing technologies. Read at Automotive Dive:
https://www.automotivedive.com/news/cybersecurity-top-concern-auto-industry-rockwell-automation/719967/

Automotive leaders fear exposure to threats will worsen as the sector invests more in technology to drive efficiencies, Rockwell Automation found.

07/09/2024

Our client, ProcessUnity, was featured in a list of Top 10 Vendor Management Solutions at Expert Insights! Vendor management plays a crucial role in streamlining workflows, mitigating risks, and optimizing vendor performance.

Read about how they are delivering valuable tools for managing vendor interaction to IT managers, developer, CISOs and more:
https://expertinsights.com/insights/the-top-vendor-management-solutions/

Discover the best vendor management solutions that give you enhanced visibility and control over your relationships.

07/04/2024

Is “work hard, play hard” still a thing that people say? Whether you’re celebrating with friends and family at a barbecue, attending a parade, or watching an exciting fireworks display, we hope everyone has a safe and enjoyable Fourth of July! 🇺🇸🎇