Big Run Media

10/01/2020

While we sorely miss live events, GRIT gave runners a goal to focus and camaraderie over this unusual summer. The icing on the cake was being able to donate more than $11,000 to The DONNA Foundation.

Over the course of the summer months (June 21 through Sept. 22), over 1300 registrants from all 50 states and 32 countries participated in the event. Additionally, the event raised over $11,000 for its charity partner, The DONNA Foundation.

08/18/2020

06/23/2020

It will be hot. It will be long. For some, it will be hell. But the rewards will be sweet.

Believe in the Run, an independent run culture outlet, has just launched GRIT, a summer distance project presented by Polar. The event challenges runners to go beyond their average summer running goals, as runners choose between distance tiers of 25, 75, 150, 225, or 300 miles to finish in a chosen....

06/10/2020

Stoked to have Polar athletes providing tips for GRIT, a Summer Distance Project.

04/20/2020

Did you hear? Instagram is giving users the option to view Instagram Live broadcasts on desktop PCs. This comes with a less intrusive format and URLs to cross-promote your streams. Instead of overlaying comments and emojis, the web version of Instagram separates them out to the side — with a separate user response column to the right side of the video feed.

And finding live videos is exactly as easy as it is on the app. In your Stories section, Live videos are labelled as such — there's a little magenta-colored rectangle that says "LIVE." Go check 'em out!

04/16/2020

Just like Facebook Groups, your Page is a great place to engage with your participants. To increase interaction, encourage users to like, comment, bookmark, or share your posts. For example, you can ask a question or suggest participants share their training. If you’re posting a training tip, ask people to share their training philosophy or opinion on the subject. Above all, encourage a dialogue and BE. RESPONSIVE.

04/15/2020

Facebook gives users the ability to select the Pages they want to see content from first, at the top of their News Feed. (Here’s how: https://www.facebook.com/help/1188278037864643) A simple, easy way to get your participants to take this step is to offer them an incentive. Tease out a limited promotion –giving those who are following the Page the opportunity to claim it first.

04/14/2020

Work on building your community. Groups are booming on Facebook. They’re pretty much the platform’s most popular feature, and engagement in groups is skyrocketing. Although the side benefit of a group is increased registrations, the main focus of the group shouldn’t be pitching your event. It’s a space to engage with participants and for runners to share and connect. If your runners will be participating virtually, this space gives them a place to share their training, accomplishments and encourage others.