EPYK Media

EPYK Media Turning dreams into realities through marketing, branding, and connection.

Congrats to EPYK Media driver Nathan Butterfield Racing on picking up his first career win at Mississippi Thunder Speedw...
05/30/2026

Congrats to EPYK Media driver Nathan Butterfield Racing on picking up his first career win at Mississippi Thunder Speedway tonight. A long time coming!

Great job buddy!

As you start planning content for the holiday weekend, here’s a quick reminder for Memorial Day social media posting:Mem...
05/18/2026

As you start planning content for the holiday weekend, here’s a quick reminder for Memorial Day social media posting:

Memorial Day is NOT Veterans Day.

Memorial Day exists to honor and remember the men and women who died while serving in the U.S. military.

A few quick DO’s & DON’Ts for your social media:

✅ DO: Lead with respect
If you’re going to post, acknowledge the meaning of the day first. Even a simple message of gratitude and remembrance goes a long way.

✅ DO: Keep it thoughtful and simple
You don’t need an elaborate post. Often, the most impactful content is short, respectful, and genuine.

✅ DO: Take a moment to educate your team
If multiple people touch your social media, make sure they understand the difference between Memorial Day and Veterans Day.

❌ DON’T: Say “Happy Memorial Day”
While your intention may be solid, many military families view Memorial Day as a solemn day of remembrance rather than a celebration.

❌ DON’T: Treat it like just another sales holiday
“BIGGEST MEMORIAL DAY SALE EVER!!!” without acknowledging the meaning behind the day can feel tone deaf.

A better approach?
“Today, we remember and honor the brave men and women who gave their lives in service to our country. We are grateful for their sacrifice.”

You can still acknowledge a sale or business times, just don’t lose sight of why the day exists.

Sometimes the best marketing move is simply showing respect. 🇺🇸

Random thought this week…Remember in Toy Story when Buzz Lightyear showed up?Buzz was the shiny new object. Cooler. New ...
05/14/2026

Random thought this week…

Remember in Toy Story when Buzz Lightyear showed up?

Buzz was the shiny new object. Cooler. New features. Flashy...and could fly!

And Woody? He started questioning where he fit.

Honestly, it made me think about business.

Every industry has a “Buzz Lightyear” moment.

New technology. New trends. AI. New competitors. New ways of doing things. The next “big thing” everyone suddenly starts talking about.

And sometimes businesses respond like Woody:

🤠 Staying the same because “this is how we’ve always done it”
🤠 Getting a little too comfortable
🤠 Watching the shiny object instead of improving what already makes them great
🤠 Forgetting to evolve

But here’s the part of the movie we forget…Woody didn’t win by trying to become Buzz Lightyear.

He evolved. He leaned into what made him valuable, adapted, and realized there was room for both.

And Andy? He never stopped loving Woody. He just valued him for different reasons.

That feels a lot like business. Trends will come and go. New tools will show up. The shiny object will always exist.

But people still value:
💡 Trust
🤝 Relationships
📈 Consistency
🔥 Great experiences
❤️ Feeling understood

You don’t have to become the shiny new toy. But you also can’t stay the same toy collecting dust on the shelf.

Stay true to what makes you different.

Just keep evolving.

Most of the content we share highlights what happens inside Burn Boot Camp, workouts, trainers, community, and transform...
05/07/2026

Most of the content we share highlights what happens inside Burn Boot Camp, workouts, trainers, community, and transformations. But for many people, the hardest part isn’t the workout itself. It’s walking through the front door for the first time.

Trying a new gym can feel intimidating because of the unknown:
➡️ Where do I park?
➡️ What happens when I walk in?
➡️ Will I feel out of place?

That’s why this week we want to showcase more of the building itself:
➡️ the front door
➡️ the parking lot
➡️ the entrance
➡️ members arriving
➡️ trainers welcoming people in

The more people see our location online, the more familiar it becomes in real life. This connects to something called the Reticular Activating System (RAS), the part of the brain that helps us notice familiar things more often.

The more someone sees Burn online, the more likely they are to recognize it in their everyday routine.

And familiarity matters because familiar places feel safer and less intimidating.

This week’s goal is simple: make the first step feel easier.

By showing more of the outside experience, we can increase local awareness, reduce anxiety around the first visit, and create content that stands out from the typical gym post.

Everyone wants the microwave solution.➡ quick fix➡ instant result➡ overnight transformationBut strong communities, thriv...
04/30/2026

Everyone wants the microwave solution.
➡ quick fix
➡ instant result
➡ overnight transformation

But strong communities, thriving businesses, member retention, long-term growth and lasting impact don't work that way. They are built like a crockpot - slowly, intentionally, and consistently.

There’s no shortcut to building trust, community, and momentum and the answer isn’t louder marketing.

The businesses seeing the most momentum are showing up day after day, refining systems, building relationships, and staying committed to the long game.

Keep showing up. Keep building.

Gym owners...If your ads are generating clicks but not memberships, here’s where to look:It’s usually not the ad.It’s wh...
03/19/2026

Gym owners...

If your ads are generating clicks but not memberships, here’s where to look:

It’s usually not the ad.

It’s what happens after.

👉 Speed to lead (are you calling in 5 minutes or 5 hours?)
👉 Show rate (are you confirming + reminding?)
👉 First camp experience (does it match the promise of the ad?)

We’re seeing it across locations right now:

The camps winning aren’t running wildly different ads, they’re converting better after the click.

Culture > Digital Ads

🚨 Social Media Teams - Quick PSA 🚨Can we please stop cross-posting Instagram captions directly to Facebook when they say...
03/09/2026

🚨 Social Media Teams - Quick PSA 🚨

Can we please stop cross-posting Instagram captions directly to Facebook when they say “link in bio” as the call to action?

Facebook doesn’t have a clickable bio link the way Instagram does…so when someone reads that on Facebook, it creates friction and confusion.

3 Mistakes Small Businesses Make Without a Social Media TeamIf you're running your business and "doing social on the sid...
02/23/2026

3 Mistakes Small Businesses Make Without a Social Media Team

If you're running your business and "doing social on the side"…this is for you.

1️⃣ Posting Without a Plan
Random posts = random results.
If you don’t have content pillars, a weekly focus, and a call-to-action strategy, you’re just hoping something sticks.

2️⃣ Only Posting When You “Have Time”
Inconsistent posting kills momentum.
Social media rewards consistency — not intensity.

3️⃣ Measuring the Wrong Things
Likes are great.
But leads, website clicks, DMs, and conversions are what actually grow your business.

Most small businesses don’t fail because they aren’t good at what they do…
They struggle because they don’t have structure around their marketing.

You don’t need more content.
You need clarity and direction.

02/20/2026

We can’t wait to head to Orlando in just over a week to hang out with Burn Boot Camp franchise owners at their annual Franchisee Retreat. Warm weather please!

Another house headed to the market. Thank you Tara Campbell for trusting us with your real estate photography needs!
02/20/2026

Another house headed to the market. Thank you Tara Campbell for trusting us with your real estate photography needs!

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