05/09/2026
Hey friends šš» Iām Alicia.
Originally from Laramie(go Pokes), now based in Casper, and honestlyā¦ I got a little bit of everything going on.
My full-time career is in the wellness and medical aesthetics industry, where I work as a Clinic Supervisor and nationally certified Clinical Medical Assistant. Over the years, Iāve naturally stepped into leadership, marketing, client care, social media, operations, and helping businesses grow from the inside out.
What started as casually helping friends and local businesses with social media slowly turned into Wyo Roots Collective. I realized I genuinely love building brands, creating content, increasing engagement, and helping businesses grow online in a way that feels authentic, relatable, and real. Iām not a giant agency; just someone who loves creativity, connection, and helping people chase their goals.
At the same time, Iāve also stepped into the beauty side of things with Wyo Glow Co., my mobile spray tanning business, along with doing permanent jewelry with a luxury local boutique here in town. Safe to sayā¦ I like staying busy. But every single thing I do comes back to the same thingā¦ helping people feel confident, supported, and excited about themselves or their business.
Outside of all the businesses and busy schedules, my biggest role will always be family. My honey and I have built a beautiful blended family together, and this season of life feels especially bittersweet in the best way. Our two oldest girls are about to make us grandparents for the very first time, and becoming a Mimi is something Iām beyond excited for. My son is stepping into high school, which feels impossible to believe, and our youngest girl is starting to carve out her own path too.
Through all the chaos, growth, late nights, dreams, and life changes, Jeremy has been the consistent rock holding us all together. None of this life weāve built would look the same without him beside me.
When Iām not working, youāll usually find me cheering from the sidelines at UW games, snowmobiling, camping, floating the river, going to concerts, or spending time with family and friends. Wyoming is a huge part of who I am, and itās the heart behind everything I create.
Iāve learned that life doesnāt have to fit inside one box. You can love healthcare and aesthetics while also loving creativity, beauty, branding, entrepreneurship, and family all at the same time. Thatās exactly what this season of life looks like for me. š¤ -
