ZiaStoria

ZiaStoria Your story is what sets your creative business apart. Make it the heart of your brand's promotion strategy with story-driven design and marketing.

Congratulations to Lisa A. Olech, Writer, romance author and justice of the peace, who launched her new Showit website t...
07/13/2022

Congratulations to Lisa A. Olech, Writer, romance author and justice of the peace, who launched her new Showit website today!

It looks fantastic (if I do say so myself) and you were an absolute pleasure to work with.

Doing a little happy dance. šŸŽ‰ I'm thrilled to announce that Iā€™m officially certified in (I even have a nifty badge to ...
02/15/2022

Doing a little happy dance. šŸŽ‰ I'm thrilled to announce that Iā€™m officially certified in (I even have a nifty badge to show for it!) From email newsletters to landing pages (and everything in between), I can help you get the most out of your email campaigns. Curious about how to use their advanced tools to grow your business? Drop me a message and let's chat! šŸ˜ā 

Interested in trying MailerLite? Use this link to get a 30-day free trial: https://www.mailerlite.com/a/17525251e89b

ā™„ļøSending some client loveā™„ļøWorking with a graphic designer or marketer isn't just about finding someone talented. It's ...
09/22/2021

ā™„ļøSending some client loveā™„ļø

Working with a graphic designer or marketer isn't just about finding someone talented. It's about creating a partnership, a back-and-forth collaboration that produces not just an amazing end product but offers a fantastic experience throughout the process.

That's one of the reasons I love working with . She's a delight to work with, has some wonderful ideas, and is also open to exploring new ones. I'm so grateful to have her as a client.

Don't let bad design distract your customers.If people are paying attention to bad design, they aren't noticing what's i...
09/15/2021

Don't let bad design distract your customers.

If people are paying attention to bad design, they aren't noticing what's important - the content that design is supposed to be supporting. And once their attention is lost, so too may be the opportunity for a sale. So let design be the effortless and quiet strength that offers form and function to your content, product, or service.

Join the club! Get design and marketing tips and how-to's delivered right to your inbox.Subscribe to the StoriMarketer C...
09/14/2021

Join the club! Get design and marketing tips and how-to's delivered right to your inbox.

Subscribe to the StoriMarketer Club newsletter, my go-source for sharing design and marketing insights and news. Monthly topics include marketing strategy, storytelling, editorial planning, email marketing, and graphic design.

There's also a bit about my life as a small business owner, as I, like you, am balancing the running of my business with also marketing it.

Subscribe by visiting ziastoria.com.

ā­ My #1 story marketing philosophy: resonate with your audience on the individual level. ā­This quote by Julia McCoy is ...
09/14/2021

ā­ My #1 story marketing philosophy: resonate with your audience on the individual level. ā­

This quote by Julia McCoy is one of my favorite marketing quotes as it perfectly sums up the purpose and power of infusing your marketing with storytelling: making each person feel as if you're speaking directly to them. And when it does, it'll help create a connection that not only endears them to your brand but leads them down the path to becoming a loyal customer.

When this group of writers came together in 2012, they wanted an image that they could use to commemorate their annual b...
09/14/2021

When this group of writers came together in 2012, they wanted an image that they could use to commemorate their annual brainstorming getaway weekend.

The logo needed to capture the group's fun, energetic, and imaginative spirit. And in illustrating their knitted "plot bunny" keepsake plushie, I was able to do just that. The final design has since been used to create a sticker set (offering a variety of colors to match the existing plushies), pocket folders, and notebooks.






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How do you personalize emails to your subscribers?Do you greet them by name? If so, that's a great place to start. But p...
09/03/2021

How do you personalize emails to your subscribers?

Do you greet them by name? If so, that's a great place to start. But personalization goes far beyond just adding a name. It's about creating a tailored email experience for each of your subscribers.

So what does that mean? It means sending content that's relevant to where each of your subscribers is in the buyer's journey. If they're new to your list, they'll have different needs than an existing customer or even someone who's been a subscriber for a while. So as your list grows, you'll want to be sending fewer emails to your entire list and more emails to specific groups on your list. And the key to this is filling your database with tags and segments you can use to target your content.

Need help setting up your email program to collect the right data so you can send more personalized emails? ZiaStoria has services to help you optimize your email program - from audits of existing programs to strategy development, program launches, account setup, and more. Learn more by visiting ziastoria.com.

A subscriber has just joined your mailing list. Now what?In subscribing, your new reader has shown an interest in gettin...
08/31/2021

A subscriber has just joined your mailing list. Now what?

In subscribing, your new reader has shown an interest in getting to know more about your brand, and your welcome email is the ticket to developing a relationship with them. It sets the tone for what they can expect from you in the future so that when your next email does arrive, they'll WANT to open it.

Need help crafting your welcome email? This FREE workbook can help! In it, you'll find a checklist of what types of content to include in your welcome email, as well as a worksheet to help you plan your own. Get your copy at ziastoria.com.

Making a difference will almost always outweigh making money.One of the reasons I started my design and marketing agency...
08/25/2021

Making a difference will almost always outweigh making money.

One of the reasons I started my design and marketing agency was to make a bigger impact on people's lives - and in particular, their businesses. Yes, earning a living is absolutely necessary. But for me, it's far more important that I make a difference in the lives of my clients.

Being your own boss, running a company isn't easy. And if you don't have any design or marketing experience or just aren't a natural marketer - making your business a success can be a struggle.

And I don't believe you should have to go through that.

For that reason alone, my goal is to gauge my success not on how much money my business brings in but on how much of a difference I can make in the lives of my clients. Because the truth is, a client who succeeds and is happy in their own success will not only make a wonderful, long-term loyal client - they'll also sing your praises to their friends. And as we all know, word-of-mouth marketing is the most valuable marketing you have at your disposal.

So when it comes to your business, lead with making a difference, and the money will sort itself out through the relationships you've built.

A design project to honor a city, a movement, and an artist.When the opportunity came to be a part of the committee work...
08/24/2021

A design project to honor a city, a movement, and an artist.

When the opportunity came to be a part of the committee working to build a monument to celebrate the first Scouting troop in the nation, I couldn't pass it up. The Barre Scouting Monument offered a chance to create something that would far outlive me.

Barre, Vermont, is synonymous with granite, and the city is dotted with magnificent sculptures carved from the gray stone pulled from quarries in the surrounding hills. And in the 1800s, it drew craftsmen from all over the globe - including members of my own family.

But it wasn't just about what it represented to the Scouting community. It was also my chance to help a fellow artist bring his final sculpture to life. See, the original artist Carlo Abate - one of Barre's most renowned granite sculptors - started the sculpture more than 80 years ago. And he'd had the same goal - honor the first Scouting troop in Barre. Sadly, he passed before he could finish his plaster model, which was found on his workbench and eventually found its way to the local library.

Wanting to honor all three aspects of this project, I developed a brand identity that pays tribute to those who came before us and the lasting legacy they left behind in the community they built through hard work, compassion, and commitment to others. And today, it fills me with such joy to be able to stand in front of the completed statue and know that I had a hand in completing Abate's work and honoring the hardworking people who built a city, created a movement, and fostered artists.

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Barre, VT
05641

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