Erin R Read

03/21/2024

I've been torturing my teammates by repeating "Space Act Agreement" endlessly for the past few weeks. Finally, I'm getting to say it in public!

Polaris MEP has a Space Act Agreement with NASA -- woohooo! Really cool possibilities for improving tech acceleration and helping our RI Manufacturers come up with new products.

PROVIDENCE – Rhode Island manufacturers will soon have access to a wider universe of technology through a “Space Act Agreement” between Polaris MEP and NASA’s Goddard Space Flight Center. The partnership will facilitate “smaller” Rhode Island manufactures’ access to NASA-developed tech...

12/07/2021

Not only did the gorgeous products make me smile, the team photo did! LOVE the dog! Another Polaris MEP holiday gift idea.

12/04/2021

Day 8 of Polaris MEP's holiday gift ideas!

Delight the fiber artists in your life -- the knitters, stitchers, crocheters and wannabe crafters -- with high-quality buttons and tools . Katrinkles owner Katy Westcott is on a mission to "enhance the joy of making." Her products are a joy to give! https://www.katrinkles.com/

11/28/2021

In addition to fun holiday ornaments, Beehive Handmade has lovely pewter spoons -- great gifts for christenings or baby's first Christmas.

Llamas and foxes and dachshunds … oh my! Day 2 of our gift guide. We're off to see the wizards at Beehive Handmade, following the not-at-all-yellow state road 114 to Warren, RI. Check out their collection of heirloom quality pewter ornaments - https://beehivehandmade.com/collections/holiday. You'll soon agree there's no place like home to shop this year.

11/28/2021

Polaris MEP is celebrating products with a daily idea for holiday gift-giving. Have you already been inspired to in 2021?

We're laying down a new beat for the 2021 holidays - highlighting products every day from now until the New Year! Does have you thinking "electronics?" Check out the Red Wave Carbon headphones by Rhode Island manufacturer Numark If you know a DJ (or someone who appreciates DJ-quality sound) this is a perfect gift. http://ow.ly/ET5J50GUyKT

InMusic Brands

05/04/2020

The thing I love most about being a marketer -- constant learning!

One of the lowest-cost solutions for the creation of COVID-19 social distancing “safety zones” is to set up manufacturing work cells.

09/11/2019

"Advertising can’t fix a bad marketing strategy or an unfocused brief. It can’t make up for lousy products or a mediocre brand experience."

Another spot-on post from .

In an advertising shoot, we often hear someone say, "we'll fix it in post". It can be comforting to hear (particularly at the end of a long day), but it's often a cop out.

08/29/2019

HOW CAN YOU INCREASE GOOGLE CTR & HAPPINESS?

That phrase, if a title, would be a great way.
A, it contains a question. B, it’s between 15 and 40 characters in length. C, it’s got emotion attached.

These are three factors that Backlinko found increased the effectiveness of organic click-through rates in a recent study of 874,929 pages and 5,079,491 search queries.

You can click through to their more in-depth analysis below.

An industry study that looks at Google's current organic CTR.

08/21/2019

Keep it clear & consistent and honor commitments.

13 smart tips for authentic copy from Pat Friesen via .

Authenticity is becoming the mantra for more consumer and B2B brands. As copywriters, we’re advised that customers are shying away from hard-sell hype, so it’s up to our advertising copy and online content to communicate brand authenticity in the form of authentic copy.

08/19/2019

From integrating foster youth into senior living communities to hiring & retaining top talent, I'm jazzed about these 5 "what if" ideas the Varsity team brought back from LeadingAge Tennessee.

Even after three days in the steamy summer heat, my excitement about everything I learned at the LeadingAge Tennessee 2019 Annual Meeting & EXPO is just beginning to heat up. The theme was: “What if we helped people find passion and purpose?” The individuals I connected with at the show are doin...

08/16/2019

Despite loyalty, excellent management/execution skills, digital savvy ...

"in the past 5 years, the majority of Gen X leaders had received only 1 promotion or none at all" - vs Millennials & Boomers who were more likely to have received 2+ promotions.

Gen Xers are getting fewer promotions than other age groups — and their frustration is building.

08/16/2019

"Purpose drives reputation, reputation drives business, and if you do good business that enables you in return to deliver on your purpose." - Nadine Schecker,

🙌!

Thanks to for sharing this terrific article.

Novartis' global head of communications and external affairs Nadine Schecker tells the Holmes Report why communications is now central to her company's business strategy.