Pathfinder SEO

06/23/2025

If you think SEO is dying, think again.

AI is shaking up search — Google’s AI Overviews & Mode, ChatGPT, Perplexity — but that doesn’t mean SEO is dead.

It’s evolving, and smart businesses are leaning in, not backing away.

Here’s why:

AI needs sources: ChatGPT, Perplexity, and Google's AI Overviews pull from top-ranking web pages. Rank in Google’s top 10? You have a ~25% chance of appearing in AI-generated answers.

Organic search remains a key driver of visibility: Over 50% of web traffic originates from search engines. AI answers boost brand awareness even without clicks.

Smart content wins twice: Content that ranks well in search is more likely to be cited by AI, making your SEO efforts double down.

🚀 How to thrive in this evolving landscape:

Create content that serves your audience and showcases your personal experience and expertise.

Optimize your technical SEO to ensure your website is well-indexed and lightning-fast.

Improve your web design and invest in conversion rate optimization.

Bottom line: SEO isn’t dead — it’s becoming stronger, smarter, and more integrated with AI.

Need help navigating this new world? Pathfinder SEO helps site owners, web designers, and agencies build future-ready SEO strategies.

A better approach to SEO starts here.

Build a marketing engine that powers your business even as SEO evolves, and join our guided SEO community. A better approach to SEO starts here.

06/20/2025

You’ve probably noticed — SEO is changing.
— Sessions are down.
— Click-through rates are lower.
— Content isn’t performing as well.

It’s not just you.
— Search behavior is changing.
— AI-generated answers are rising.
— Google results look different than they did a year ago.

So what’s working now?
— The businesses still growing in organic search are doing something different.

They’re doubling down — not backing away.

They’re investing in strategies that:
— Build trust
— Showcase experience
— Deliver real value to real people

And here’s the upside …

The content and strategy that helps you rank in Google today?

It also help you show up in ChatGPT, Perplexity, and AI-powered results.

Organic search is evolving, and smart businesses are evolving with it.

Want to know what’s working in SEO today?

Follow along or join us at Pathfinder SEO for courses, coaching, and community support.

A better approach to SEO starts here.

06/19/2025

SEO isn’t dying — it’s evolving quickly. Is your agency keeping up with AI-powered search?

As a web designer or digital agency, your clients don’t just need a great-looking website — they need to be found.

Not just on Google anymore, but also on ChatGPT, Perplexity, and whatever comes next.

The search landscape is shifting fast, and staying current is no longer optional.

With Pathfinder, you’ll get the clarity and support to:
— Stay on top of SEO and AI trends
— Answer client questions with confidence
— Deliver real results — and grow recurring revenue

Courses. Coaching. Community. A better approach to SEO starts here.

06/19/2025

SEO is complex and ever-changing, but it doesn’t have to be overwhelming.

With Pathfinder SEO, you’ll get the clarity, structure, and support to confidently deliver SEO services and grow recurring revenue — all without becoming a full-time SEO expert.

A better approach to SEO starts here.

06/11/2025

I'm going to show you how to craft an impactful, future proof eCommerce SEO strategy in 2 minutes.

Real quick, I'm Lindsay Halsey, co-founder of Pathfinder SEO. We help eCommerce websites, get found on Google following a guided approach to SEO. In an industry that's ever evolving and noisy, we bring clarity, structure, and support — so you can get found on Google ease.

Here's how we do it.

We start with audience. Your SEO strategy needs to be grounded in connecting with your prospective customers. In this example, let's say we're creating an SEO strategy for an eCommerce brand that sells outdoor gear, like Mountain Hardware. Their target audience includes people with active lifestyles.

With target audience in hand, we're ready to align our SEO strategy with our customer acquisition funnel.

The funnel is simple. We're trying to connect with our audience in three phases. At the top, we're building awareness. Then we move into consideration and conversion.

On an eCommerce website, your blog is likely to align with the awareness phase.

Then pages including collection and product pages will align with consideration.

An finally the homepage and pages like a sale or discount page will align with conversion.

Let's look at this through the lens of keywords.

Here we have phases like "best tents for camping with dogs" or "kilimanjaro packing list" at the top of our funnel. These keywords help us get in front of the right audience and to provide helpful education on our blog that shares our expertise.

We then have phases that align with our product groupings during the consideration phase. These queries map to people with a shopping intent.

At the bottom of the funnel, we have the brand. This may also include the brand plus product names, the brand compared to a competitor, or the brand plus words like sale.

And that's it. In 2 minutes, we've crafted an eCommerce SEO strategy that's grounded in the real world and maps to how the business acquires customers.

05/22/2025

3 Things You Don’t Have To Do to Get Found on Google (but most web designers think you do)

1. Become an SEO Expert
❌ You don’t need to master every Google update or become an SEO expert.
✅ You just need a proven process and trusted support.

2. Invest in Expensive Software
❌ SEO success doesn’t start with tools like Ahrefs or Semrush.
✅ It starts with strategy — and free tools like Google Analytics & Search Console.

3. Go It Alone
❌ SEO can feel isolating — but it doesn’t have to be.
✅ With courses, coaching, and community, you can grow with support.

✨ A better approach to SEO starts here.
Join a community of web designers and digital agencies delivering SEO with confidence.

03/12/2025

Honored to be a guest on the $5 Million Milestone Podcast. Thank you, Tim and Pierre.

Check out our episode: Building Trust and Recurring Revenue with Smart SEO Services.

https://www.prontomarketing.com/5-million-milestone/building-trust-and-recurring-revenue-with-smart-seo-services/

11/11/2024

See how Robyn built her confidence in delivering SEO services and grew her recurring revenue with Pathfinder SEO.

"My number one challenge before signing up for Pathfinder was severe imposter syndrome around SEO. Not knowing if I understood it well enough. Not feeling confident offering it as a service and knowing if I was really going to be able to help clients.
I often questioned did I really know what I am doing. Am I doing this correctly? I also felt like I was leaving a lot of money on the table. How do I learn about this? How do I build up confidence?
That’s why when I found out about Pathfinder, I was like this is exactly what I need. I like to call you guys experts in my back pocket because if I ever struggle with something I can come to a coaching call, open office hours, get my answers and feel like an expert. If you are on the fence about signing up for Pathfinder, just do it."

09/27/2024

Pathfinder's Lindsay Halsey had a fun conversation with Jake and Cody of the Everbros — The Agency Growth Podcast. Check it out at https://everbrospodcast.com/episode/how-to-learn-and-package-seo-services-ft-lindsay-halsey-w-pathfinder-seo-episode-118/.

We’re joined by Lindsay Halsey of Pathfinder SEO. Lindsay also owns her own SEO and PPC agency with her partner, Lori Calcott, called Webshine. Pathfinder SEO is a tool developed by Lindsay and Lori, to not only use in their own agency, but also help other agency owners learn the fundamentals of S...

09/24/2024

🤔 Agency Owner Concern:
What if my answer was wrong or incomplete?

🔍 Key Points:
It’s okay to revisit a conversation if you feel your answer wasn’t quite right. Here’s what you can do:
-Send a follow-up email to address the question more thoroughly.
-Let the client know you’ve given it more thought.
-Share insights from any data you’ve reviewed.
-Provide a clear, revised answer via email.
-Suggest a follow-up call to discuss further.

Taking these steps shows your commitment to accuracy and client satisfaction.

09/23/2024

🤔 Agency Owner Concern:
What if I can’t answer the client’s question?

🔍 Key Points:
It’s perfectly normal to feel unsure sometimes. When faced with a tough client question:
-Recognize that it’s a good question.
-Don’t hesitate to ask for clarification if needed.
-Take your time to research and provide a thorough response later.
-Remember, answering quickly doesn’t always mean answering accurately.
-Share your thought process openly to build trust and show your commitment to getting it right.