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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

http://gracefullgrindstrategies.com/

Gracefull Grind Strategies, Baton Rouge, LA (2026)

10/16/2024

Like most organizations, you must speak to several audiences at different times, making it challenging to create a standard marketing procedure for your team to replicate. However, without these procedures (or a marketing partner), you will always need to be hands-on with every marketing piece released–down to the social post. This isn’t realistic for scaling your impact to more affected neighborhoods and cities that need support.

Our changemakers need more time to expand their work, so we focus on creating digital strategies for their team and implementing them as experts when necessary. More impact and community engagement means more time for you, as the leader, to focus on the vision.

11/06/2023

What if 2024 was the best year of impact for your nonprofit?

NOW is the time to start exploring new digital strategies, automation tools, and fundraising tips to scale the impact of your nonprofit and increase the marketing knowledge of your internal team before the holidays are in full effect. Join us next week for a webinar from our Founder and Nonprofit Marketing Strategist, Ebony Smith, on what to try, avoid, and invest in for your nonprofit marketing department.

SEATS ARE LIMITED to give you as much feedback as possible during the Q&A section. Grab your seat with the link in my bio!

08/14/2023

Summer is over and Fall is on the horizon! Do you have events for your nonprofit planned coming up? Did you know that according to Classy's 2022 Fundraising Event Experience Report, over 92% of both virtual and in-person event attendees say they’re likely to donate during an event in addition to registration and participation costs?

Events allow you to connect to the people who power your impact and give them a way to engage and support in real-time. But how do you get people to show up? (In-person or virtually!) Here are a few tips I have below!

Looking to grow your nonprofit's online presence? Schedule a free strategy call with me here: https://www.gracefullgrindstrategies.com/

04/03/2023

Great marketing campaigns thrive on MOMENTUM.

Timing is everything because who doesn't love a good build-up? Think about launching a rocket. Countless years/months of research, planning, testing, and promotion not only prepare for a successful launch but also excite everyone that is waiting to see what they are launching and how to participate.

This works for your marketing campaigns as well. Posting about your nonprofit's event once may not create the response you're seeking, especially if you don't have already an engaged audience ready to support your efforts. But, by planning a specific time frame to tease what's coming, an active period to proudly and publicly promote what you do, and a reflective time to see what worked and what didn't, you set up an opportunity for your nonprofit's efforts to soar!

When is the launch day for your next campaign? Not sure when and how to plan a successful digital campaign? Book a free 30-min strategy call from our bio!

04/03/2023

Great marketing campaigns thrive on MOMENTUM.

Timing is everything because who doesn't love a good build-up? Think about launching a rocket. Countless years/months of research, planning, testing, and promotion not only prepare for a successful launch but also excite everyone that is waiting to see what they are launching and how to participate.

This works for your marketing campaigns as well. Posting about your nonprofit's event once may not create the response you're seeking, especially if you don't have already an engaged audience ready to support your efforts. But, by planning a specific time frame to tease what's coming, an active period to proudly and publicly promote what you do, and a reflective time to see what worked and what didn't, you set up an opportunity for your nonprofit's efforts to soar!

When is the launch day for your next campaign? Not sure when and how to plan a successful digital campaign? 🚀 Book a free 30-min strategy call from our bio.

03/13/2023

When’s the last time you heard a great story? One that drew you in and took you on an emotional journey? Wasn’t it amazing? Whether you cried, laughed, or felt anger/sadness, you immediately connected with the content. Nonprofits of every scale should incorporate storytelling into their website, organic social media, and digital advertising to increase engagement, donations, and attract volunteers!

Want to practice? Share a story with me below and I’ll share feedback with you! It doesn’t have to be long, but it should be relevant and impactful.

Comment below! ✍️

03/07/2023

The beauty of impact is that it speaks for itself.

Our favorite part about working with our clients is taking the life changing work they’re already doing and amplifying it for everyone to see!

Yes, snap photos when you can, record videos when you can, but focus on the work that changes people’s lives. Making it look good comes with time and the right creative partner to support you.

03/03/2023

When’s the last time you took a 👀 at your website analytics? We’ve been talking about engagement, but a major part of engagement is what happens in the website. Analytics = behavior of your visitors which then gives you things to test, optimize, and test again.

Based on stats about nonprofits websites, here are some tips to check off that could increase your “conversion rate” over time. Not sure what that is?

Turn your notifications on for the next post!

03/02/2023

Here's our take on organic vs paid marketing. You need BOTH to work together. Once you're able to create a digital budget within your overall marketing budget, diversifying your marketing dollars gives you the best chance to reach more of the right people at the right time. Paid marketing also encompasses billboards, print ads, and paid placements, but I push continually for digital paid ads so you have a clearer view of what's working and where traffic is coming from.

Paid advertising doesn't mean your organization should totally ditch all your other marketing–they just amplify what you're already doing. If sending the yearly direct mail works, do that! But don't wait all year to market to your community.

Building a strong digital ecosystem for your organization means leveraging different channels and tactics for your strategies.

Ready to increase your ad spend for digital ads? Let's chat! I'm offering a free 30-min strategy session to focus on your nonprofit's digital marketing opportunities and red flags.

03/01/2023

How are you feeling when it comes to your organization's engagement? 🔥 or 🧊?

Even without the technical terms, most nonprofits know when their audience is active and engaging or...not so much. If you're not quite sure if your digital presence is performing the way you need it to, here are a few tips to explore as you begin to audit your digital marketing.

Need a deeper dive into what isn't working from an impact-driven digital marketing expert? Book a complimentary 30-minute strategy session and learn 3 new things to test!

01/05/2023

Ringing in 2023 with a 💥 I’m so excited to announce my Spring webinar series for nonprofits!! I absolutely love to teaching mission-driven organizations how to find the people that power their impact aka donors, volunteers, employees or just a passionate network of folks ready to support their cause.

The SPARK webinar series is a 4-part monthly webinar schedule that was created specifically for purpose-driven leaders that are ready to ignite their reach, create more awareness, and mobilize people take more ACTION using their digital presence. Save more when you grab the bundle for $350 and receive a special bonus only given to full series attendees.

Tickets are NOW AVAILABLE with the first session kicking off Thursday, January 26th at 12pm! There will be a limited-time replay but only people who show up live can ask questions! If you or someone you know is growing an organization (nonprofit, church, foundation, ect.) comment “SPARK” and I’ll get the link to you! Spots are limited since this is a hands-on, personal workshop.

Gracefull Grind Strategies

10/16/2024

11/06/2023

08/14/2023

04/03/2023

04/03/2023

03/13/2023

03/07/2023

03/03/2023

03/02/2023

03/01/2023

01/05/2023

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm