You’re doing life-changing work, but your website and brand might not fully show the care you provide or clearly communicate your services. Let’s chat!
Based in Baton Rouge, I work with therapists, coaches, and wellness professionals across the U.S. to create authentic branding and websites that build trust and help the right clients find you. Schedule a free consult—I’d love to hear about your practice and how I can help.
11/01/2025
A New Chapter Begins 🌴
I’m so excited to share that a lifelong dream has come true — I’m moving to the beach! I’m looking forward to a more relaxed season of life, filled with sun, sand, and sunsets on The Emerald Coast of Florida. ☀️🌊
I’ll continue supporting my current clients as a freelancer, but I won’t be taking on new website design projects for the foreseeable future (though, you know, they say “never say never”).
If you do need a project, I’d be happy to connect you with trusted colleagues who specialize in working with wellness professionals.
While this is my last post here, I’d love to stay connected. You can always find me on my personal Facebook and LinkedIn pages.
Thank you for every bit of support, every word of encouragement, every referral, and most importantly, for allowing me to share in your incredible journey.
With so much gratitude, and to your continued success!
Hope 🤍
P.S. This page is no longer active. For current information, visit dreamtimemarketing.com.
10/29/2025
📍 Do local clients even know you exist? If your private practice is in-person, local SEO is your best friend.
Think about it—when someone Googles “therapist near me”, are you showing up?
A few simple tweaks—like adding location-based keywords and optimizing your Google Business Profile—can make a HUGE difference.
Want to learn how? I break it all down for you in this article! 👇
Your blog is more than just a collection of articles—it’s a place where your insight, voice, and values live. Like a trusted library, it holds space for the people you’re here to help.
But even the best libraries need a thoughtful system. That’s where categories and tags come in.
✨ Categories = the main sections or themes
✨ Tags = the specific topics that guide people to precisely what they need
When used with intention, categories and tags don’t just organize your content—they create clarity, improve searchability, and make your blog a more welcoming, purposeful space for your readers.
📚 Whether you're a therapist writing about anxiety and trauma or a coach sharing tools on burnout and mindset, structure matters.
👉 Ready to make your content easier to navigate—for your clients and for Google?
I recently had the pleasure of working with Jill Howard Maher, LMFT, a trauma therapist in San Diego with over 20 years of experience supporting clients with complex trauma, intimate partner violence, co-occurring issues, high-achieving professionals, and even immigration psychological evaluations.
Jill’s practice has grown over the years to include online therapy in California, Pennsylvania, and Virginia, making her expertise accessible to even more clients.
Our collaboration focused on giving her current Squarespace website an updated look and feel—we updated her branding and added brand-new pages for each of her specialty services to enhance the client experience and improve SEO. The result? A beautiful, streamlined website that truly reflects her practice and the care she provides.
We accomplished this “website glow up” through two individual Website VIP Design Days, turning her vision into reality—efficiently and beautifully.
A client recently reached out after receiving a letter in the mail. It claimed her website domain was expiring soon and demanded $265 for a 5-year renewal. 🚨In reality? Her domain doesn’t renew for another 8 months and costs only $20!
These deceptive letters are becoming increasingly common, so I wanted to share what to watch for.
In this blog post, I break down exactly how these scams work and the red flags you need to know. 🚩
You’ll learn:
✅ How to verify if a renewal notice is legitimate
✅ What to do if you receive a suspicious letter
✅ Steps to protect yourself from these deceptive tactics
Your website domain is a critical business asset. Protect it at all costs.👇
Feeling stuck when it comes to niching? 🤔 Is it fear of missing out or just not knowing where to start?
I had an amazing chat with Dorien Morin-van Dam on Strategy Talks about the BIG question: to niche, or not to niche.
Spoiler alert: If you want to grow and scale your business, niching is a must! 🚀
In this episode, I share an easy exercise to help you find your sweet spot—where joy meets profit.
Here’s what we cover:
✨ A simple framework to identify your ideal niche
✨ Why narrowing your focus actually opens more doors
✨ How to turn your background into a competitive edge
✨ A powerful exercise to discover where passion meets profit
If you're a health coach, therapist, nutritionist, or wellness entrepreneur feeling scattered, this conversation will help you find clarity and direction.
🎧 Watch or listen now and start niching your way to success!
To niche, or not to niche - that's a loaded question! How do marketing professionals scale and grow their business? They need to niche. In this week's episod...
10/14/2025
Regardless of your business’s size or type, business networking is crucial for unlocking growth and achieving exponential success. Connecting with others in your industry opens doors to new opportunities, valuable insights, and potential partnerships.
Did you know that more people now watch YouTube than any streaming service or TV network? Learning this was the gentle push I needed to focus more on my own channel.
Over the summer, I added quite a few videos with helpful business and marketing tips for therapists, coaches, and wellness professionals, including expert interviews!
If you haven’t already watched and subscribed, I’d love your support.
Also, please let me know what questions or topics you’d like me to cover, especially anything that’s been on your mind as you grow your practice.🌿
🤔 Thinking about leaving or taking a break from Facebook? Be sure to get on my email list so you don’t miss out on getting my most important marketing tips to help you grow your business!
🌟 7 Reasons Why Professional Provider Websites Need a Blog
A blog is more than just a way to share information—it’s a powerful tool to grow your practice.
Here’s how blogging can help service-based professionals like counselors, coaches, and therapists:
✅ Attract more website visitors without relying on ads
✅ Showcase your expertise and build trust with clients
✅ Turn readers into paying clients
✅ Strengthen relationships with existing clients and boost retention
✅ Increase your social media engagement with shareable content
✅ Gain long-term visibility for your services
Curious how blogging can support your business growth? Check out my full article. 👇
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Contact The Business
Send a message to Dreamtime Marketing with Hope Himel-Benson:
Dreamtime Marketing is a small business marketing firm that provides small business owners access to answers and marketing solutions. From consultant and training sessions to marketing and project management, we save small business owners valuable time, allowing them to focus on the things they love while ensuring effective marketing strategies are in place.
Dreamtime Marketing was founded Hope Himel-Benson, a licensed clinical social worker with a successful communications and marketing career in the healthcare, legal, and nonprofit sectors. Sparked by the knowledge that many small businesses and solo entrepreneurs do not have the benefit of a marketing and communications team, Himel-Benson decided to launch her own independent business to fill the gap.
Different from traditional marketing agencies, Hope founded Dreamtime Marketing on the core tenants and values her professional social work and case management background. The values of individualization, self-determination, and integrity throughout the helping process guide her work in supporting every client to reach their business goals and ultimately fulfill their own dreams.
For years I served clients of nonprofit and healthcare agencies as a licensed clinical social worker,” Himel-Benson shared. Around 2003, I found myself also stepping in to support the same agencies with their website content, marketing, and social media management as they could not afford to hire outside assistance.
In 2009, one of those agencies offered her the opportunity to become their first full-time marketer. This proved to be a life-changing and rewarding opportunity to live out her passion for helping others find and connect to much-needed information and resources in a different manner.
Since that time, Hope has gone on to help small business locations across the Gulf South with their marketing, advertising, and communication needs.
Prior to launching Dreamtime Marketing, LLC, Himel-Benson served as the Communications Director, for The Carpenter Health Network, a provider of post-acute healthcare services in Louisiana, Texas, Arkansas, Mississippi, Alabama, and Florida. In her role, she was responsible for the management of internal and external communications, public relations, branding, advertising, television and radio commercials, marketing collateral, promotion products, online reputation management, and management of all websites and social media channels.
Today, Hope is proud to bring this knowledge and access to small business owners who desire to maximize their marketing efforts to meet their small business dreams and goals.
