03/26/2026
Okay, Claude Code. We see you. 🎯
Session 3 of our Marketing With Purpose Roundtable wrapped up with a deep dive into AI automation, agentic systems, and the tools quietly reshaping how smart marketers work. Huge thanks to Brian Hong for pulling back the curtain on what's actually possible right now.
3 Key Takeaways:
1️⃣ Claude Code + MCP is a game-changer. Think of MCP (Model Context Protocol) as a universal cable that connects all your tools — no more paying Zapier to do what AI can handle directly.
2️⃣ Your data is your moat. Centralizing your data, documenting your processes, and labeling everything granularly is what separates businesses that will thrive with AI from those that won't.
3️⃣ Stop thinking like a user — start thinking like a director. The biggest mindset shift isn't the tech. It's learning to clearly tell AI what to build, giving it context, guardrails, and a goal.
This was the final session of this run of Marketing With Purpose, but the conversation isn't over. Stay tuned!