Franklin - Data Empowered Direct Marketing

10/31/2025

🎃 Halloween Fun & Farewell at Franklin! 👻

Today we served up spooky fun (and Terry Bergeron’s famous jambalaya!) for our annual Halloween celebration — complete with creative pumpkin carving, festive costumes, and plenty of laughs.

We also took a moment to celebrate and send off our wonderful teammate Brad Monson, who’s retiring after years of dedication to the Franklin family. Brad, thank you for everything — you’ll always be part of our story! 💙🧡

Check out the photos below for some of our favorite moments and pumpkins from the day! 🎃✨

09/10/2025

📬 Not all customers are the same—so why send them the same mail?

Our latest blog post dives into data-driven segmentation and how grouping your audience by behavior, demographics, or life stage can seriously boost engagement (and reduce wasted postage 💸).

If you’ve ever wondered how to turn a spreadsheet into real ROI, we’ve got you covered.

Let’s face it—nobody wants to receive a mail piece that feels like it was meant for someone else. That’s why segmentation is so important. It’s how we m

09/05/2025

🍔💜💛 Tailgate vibes at Franklin today! We hosted a Build Your Own Burger lunch from CURBSIDE Burgers and brought the team spirit with our favorite colors (a whole lot of LSU purple & gold in the mix 🐯).

Great food, great company, and plenty of Franklin pride. Here’s to kicking off the season with our amazing team! 🙌

08/21/2025

Check out these five ways to use to strengthen customer relationships.

Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it reminds people why they

08/19/2025

Here are three ways is changing the game.

Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work emails and help you visuali

08/13/2025

How do you break through the marketing clutter? Here are five principles that should be the foundation of any campaign.

We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with thousands of marketing

08/12/2025

Drip is like watering a plant: small, consistent drops lead to growth.

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorfu

07/29/2025

Customers who connect with the "why" behind your will stick with you, and your business will grow.

You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions of your customers defin

07/25/2025

🎄🍕 Christmas came early at Franklin! Yesterday we celebrated Christmas in July with a festive employee pizza party — because who says you can’t enjoy holiday cheer (and a few slices) in the middle of summer? ☀️🎅

We also kicked off some fun behind-the-scenes photo and video shoots for this year’s company Christmas card — stay tuned, it’s going to be merry and bright (with a little Franklin flair). ✨📸

07/22/2025

In a world dominated by electronic communication, is still a mainstay that results in deeper processing and longer retention of your messages.

If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communica

07/16/2025

Follow these best practices to use in a way that will resonate with your target audience - and increase !

Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and

07/08/2025

The combination of and is a powerful tool - here are five ways to combine the two channels and achieve great results.

Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best marketing often happens wh