Lisech Marketing Strategy Consulting

06/19/2026

Is Aiming for Viral Content a Bad Idea? Don't like reading? Listen to the audio version instead:

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Is Aiming for Viral Content a Bad Idea?

Social media is full of "gurus" who teaches "anybody" how to have their content go viral. There are some Youtubers who consistently produce viral content, who claim it is possible to "make anything go viral".

When you look at their track records, they probably can. They have taken what used to be a hit-and-miss shot in the dark, ... Click on the picture to read the rest.

Don’t like reading? Listen to the audio version instead: if you listened to the audio, you may want to Click Here. Otherwise, read on: Is Aiming for Viral Content a Bad Idea? Social media is full of “gurus” who teaches “anybody” how to have their content go viral. There are some Youtubers ...

06/18/2026

Blog Writing for Small Businesses – a Step-by-Step Guide Don't like reading? Listen to the audio version instead:

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Many small business owners think that blogs are just for big companies. After all, there is so little going on in their business, especially if it is highly specialized, that there isn't much company news to blog about, right?

Wrong.

Think about how many times customers or potential customers come up to you with questions. They need you as an expert ... Click on the picture to read the rest.

Many small business owners think blogs are just for big companies. After all, there is so little going on in their business, right? Wrong...

06/18/2026

How to Craft a Marketing Plan For Your Small Business in Six Steps The reality is that, despite all of the available information and tools, most small businesses struggle with marketing.

What nobody tells you is that marketing can be confusing. Especially when you keep in mind all of the "experts" online who often give conflicting advice.

That makes it hard to figure out who the real experts are, and whose advice you should follow.

On top of that, most small business lack the time and/or money to text everything the "experts" suggest.

What the ... Click on the picture to read the rest.

Marketing can be confusing. SO how do you craft a small business marketing plan that works for YOU? Here's how to do it i 6 steps.

06/17/2026

Eight Marketing Mistakes Small Business Owners Make Don't like reading? Listen to the audio instead:

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Are you disappointed with the results of your small business marketing efforts? Or do you see results, but they are not quite what you hoped for?

There are a number of pitfalls which can lead to this, any of which can either diminish or destroy the return on your marketing spend or efforts.

Here are eight pitfalls that small business owners commonly fall into, ... Click on the picture to read the rest.

Are you disappointed with the results of your small business marketing efforts? Or do you see results, but you are unhappy with them?

06/17/2026

Colors in branding:

Why color matters

The human mind associates different colors with different emotions. So if you use brand colors that don’t speak to those emotions, visitors feel that they don’t see what they expect to see, which makes it harder for them to trust your brand.

For instance:

The color blue is associated with trust, reliability and professionalism.

The color green is mostly associated with growth, health and nature.

Red is associated with energy, urgency and excitement.

Yellow is associated with things like optimism, attention, and friendliness.

On the other hand, black is associated with sophistication, authority and luxury.

Important:

Color psychology is helpful, but there are no “magic” colors for any specific situation. Pick your brand colors according to their relevance to the brand message you want to bring across.

b. Common brand color mistakes that small businesses make

i. Choosing your favorite colors instead of strategic ones

ii. Using too many colors

iii. Poor readability, usually due to a lack of contrast

iv. Constantly changing brand colors

Practical tip:

Stick to 2–3 main brand colors. The fewer colors you use, the easier it is for people to recognize your brand.

Struggling with creating a solid brand? Maybe we can help. Visit https://lisech.com to get started.

06/16/2026

How Do You Future-proof Your Website Against AI-powered Search? Don't like reading? Listen to the audio version instead:

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More and more, the search engine optimization landscape is changing. AI-powered search has caused headaches for many SEO experts and consultants.

Over the course of the past two and a half years - since ChatGPT was first made available to the public - the world has changed dramatically.

Many people predicted it would be a disruptive technology, ... Click on the picture to read the rest.

More and more, the search engine optimization landscape is changing. AI-powered search has caused headaches for many SEO experts and consultants.

06/16/2026

In branding, first impressions matter

When someone finds your business online, you don’t have much time to make a good impression. Potential customers often judge a business within seconds. But here’s the kicker:

They do so before reading a word.

Your brand presentation is already communicating before your visitor starts reading.

And your branding determines whether you appear as trustworthy, professional, affordable or premium, friendly and helpful, or simply outdated.

You may think that it all comes down to appearance. We see it so often – business owners just want their websites to “look professional”…

But if your branding elements are not well sorted, your “professional” website can still look “off”.

Fact: Your brand starts talking before you do.

Struggling to create or grow your brand? Maybe we can help. Let's talk. Visit https://lisech.com to get started.

06/16/2026

Does Your Website Have These Ten Basics in Place? Don't like reading? Listen to the audio version instead:

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Many small business owners "just want a website". In fact, we have even had requests for "a one page website". It appears that, for most small business owners, their website is last on the priority list.

However, there are some things you may want to take into consideration:

a. What do you need on your website in order for people to be willing to trust you? ... Click on the picture to read the rest.

Many small business owners "just want a website". In fact, we have even had requests for "a one page website". But what do you really need?

06/15/2026

Why Isn’t My Website Bringing in Customers? It happens so often...

A small business owner commissions the creation of a website, and it looks great.

But nothing happens. No phone calls, no contact form submissions (aside from the usual spam), and you start questioning everything:

Am I just not good with technology?

Does a website even work for my kind of business?

Aren't websites just for big companies?

In reality, the problem is usually much simpler than that: (a) While it looks good, it wasn't designed with the end user in mind, and/ or ... Click on the picture to read the rest.

You have a small business website, but it isn't bringing you any customers. There are many things that can cause it, but most are easily fixed

06/15/2026

11 Reasons Why Your Landing Page Doesn’t Convert Visitors Into Buyers or Leads Don't like reading? Listen tot he audio version:

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You created a task-focused landing page. It looks great. You start driving traffic to it. But...

Nothing happens.

It is receiving plenty of visitors, but none of them are converting into leads or buyers.

What could be wrong?
11 Reasons why your landing page isn't converting.
(in no particular order)

1. A mismatched ... Click on the picture to read the rest.

created a landing page. It looks great, but it doesn't convert. What could possibly be wrong? here are 11 things that could be wrong.