Lisech Marketing Strategy Consulting

09/11/2026

Building Brand Trust – Six Simple Steps Any Small Business Can Take Here's the brutal truth that many small business owners never understand:

People prefer to buy from businesses they trust. Only when no other option is available, or if they cannot afford to buy from the trusted option, will they look elsewhere.

Depending on the market you serve, that could mean that you are competing against well-known brands with deep pockets.

However, all is not lost. Always keep the following in mind:

a. You can build trust through consistent, small actions, ... Click on the picture to read the rest.

Here's the brutal truth that many small business owners never understand: People prefer to buy from businesses they trust.

09/10/2026

Eight Marketing Mistakes Small Business Owners Make Don't like reading? Listen to the audio instead:

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Are you disappointed with the results of your small business marketing efforts? Or do you see results, but they are not quite what you hoped for?

There are a number of pitfalls which can lead to this, any of which can either diminish or destroy the return on your marketing spend or efforts.

Here are eight pitfalls that small business owners commonly fall into, ... Click on the picture to read the rest.

Are you disappointed with the results of your small business marketing efforts? Or do you see results, but you are unhappy with them?

09/10/2026

Five Reasons Why Repeat Customers Are More Valuable Than New Ones Don't like reading? Listen to the audio version instead:

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Many small business owners tend to put a lot of their time, money and energy into acquiring new clients or customers, while overlooking the proverbial goldmine they already own:

Their existing customer base.

Fair enough, in some industries repeat purchases don't come around often, such as middle class residential real estate, or people who ... Click on the picture to read the rest.

When you do the math, it becomes clear why retaining repeat customers is worth a lot more than continually acquiring new customers

09/09/2026

15 Overlooked Google Business Profile Settings That Can Improve Visibility When it comes to Google business profiles, the sad reality is this:

Many small business owners rush through setting it up, and never bother to revisit it. But they miss several critical things about local business pages on Google:

a. Those pages show up before any other search results when conducting a search on Google. If you aren't there...

b. Just spending a little more time and effort on it can have a huge impact on its search visibility and customer trust.

c. You ... Click on the picture to read the rest.

When it comes to Google business profiles, many small business owners rush setting it up, and never bother to revisit it.

09/09/2026

Can You Leverage the Power of Micro-Communities for Marketing?

While many small business owners are spending lots of money on paid ads and social media marketing, they may be overlooking the value of the “humble” local communities.

Chasing followers on social media can be a nightmare, given the constantly-changing social media landscape. All of the big players frequently adjust their algorithms in the hope of generating more revenue.

For the average small business owner, keeping up can be exhausting – or expensive if you outsource it.

And let’s not even get into the cost of paid advertising, which only generates revenue as long as you keep paying.

But here’s the thing: When it comes to small, local businesses, marketing shouldn’t feel like shouting into a stadium. Instead, it should feel like a simple handshake.

You can read the rest here: https://lisech.com/can-you-leverage-the-power-of-micro-communities-for-marketing/

09/09/2026

How Do You Choose the Right Topic for Your Small Business Blog Post? Don't like reading? Listen tot he audio instead:

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If you missed our blog post last week about crafting a high quality blog post, you can Click Here to read it.

Let's continue:

Picking the right topics for your blog posts matter more than many small business owners realize. It's not only about what people find interesting, or what you think they should know.

However, most small business owners ... Click on the picture to read the rest.

Most small business owners tend to struggle coming up with ideas to write about. Here are 7 actionable tips to come up with useful blog topics

09/08/2026

Why Isn’t My Website Bringing in Customers? It happens so often...

A small business owner commissions the creation of a website, and it looks great.

But nothing happens. No phone calls, no contact form submissions (aside from the usual spam), and you start questioning everything:

Am I just not good with technology?

Does a website even work for my kind of business?

Aren't websites just for big companies?

In reality, the problem is usually much simpler than that: (a) While it looks good, it wasn't designed with the end user in mind, and/ or ... Click on the picture to read the rest.

You have a small business website, but it isn't bringing you any customers. There are many things that can cause it, but most are easily fixed

09/08/2026

The Content Repurposing Experiment: Was it Worth it? Two weeks ago, we published a blog post about content repurposing. After all, many successful people advocate it, right? And given the effort vs reward ratio, it makes sense, right?

While we have done some repurposing from time to time, we decided to do it more efficiently, and explore the full extent of its potential...

As we started creating and scheduling, the true scope of the potential of repurposing a blog post became apparent.

It is noteworthy that we don't work on a wide selection of ... Click on the picture to read the rest.

Two weeks ago, we published a blog post about content repurposing. After all, many successful people advocate it, right? And given the effort

09/07/2026

Will Content Marketing Still Matter in a Year From Now? So much is changing on the internet, and at such an alarming rate, that it begs the question:

Will content marketing still matter in a year from now? With so much happening in AI advancements, and so many new things happening in quick succession, some people wonder whether it is still worth investing in creating content.
Why does content marketing matter?


Unlike paid advertising, your content remains findable on the web. Yes, on some platforms it doesn't stay visible for long, but on your ... Click on the picture to read the rest.

With so much happening in AI advancements, and so quickly, will content marketing still matter in a year from now?

09/07/2026

How Should You Build Your Small Business Website? Don't like reading? Listen to the audio version instead:

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We have reached a point in time where having a website is no longer optional, even if you are just a small local business. There is a reason why Google has their business listings on top of all of the other results for localized searches:

People use their phones to find local businesses. That behavior has also created a new opportunity for businesses that are ... Click on the picture to read the rest.

Having a website is no longer optional, even if you are just a small local business. How do you build yours? There's more to it than looks...