Lisech Marketing Strategy Consulting

05/31/2026

19 Simple Market Research Tips for Small Business Owners Don't like reading? Listen to the audio version instead:

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For most small business owners, market research appear to fall into two categories:

A. Expensive marketing consulting services, or...

B. Just "trusting their gut".

While scenario B might, depending on your personal years of industry experience, actually be useful in a few cases, pursuing scenario A is not essential.

There are, in fact, a number ... Click on the picture to read the rest.

For most small business owners, market research either equates to very expensive services, or trusting their gut. But there is a middle ground

05/30/2026

Why Isn’t My Website Bringing in Customers? It happens so often...

A small business owner commissions the creation of a website, and it looks great.

But nothing happens. No phone calls, no contact form submissions (aside from the usual spam), and you start questioning everything:

Am I just not good with technology?

Does a website even work for my kind of business?

Aren't websites just for big companies?

In reality, the problem is usually much simpler than that: (a) While it looks good, it wasn't designed with the end user in mind, and/ or ... Click on the picture to read the rest.

You have a small business website, but it isn't bringing you any customers. There are many things that can cause it, but most are easily fixed

05/30/2026

Seven Steps to Run Low-Cost Local Promotions That Actually Work The reality is that most small, local businesses simply don't have big advertising budgets. However, when done correctly, local promotions can be quite effective.

Fair enough, the results will vary depending on your industry and a few other variables, but it is still possible to run successful promotions without breaking the bank. And without over-complicating everything.

What does "local promotion" actually mean?

It means that you target a specific area, or even a specific community. ... Click on the picture to read the rest.

Most small, local businesses don't have big advertising budgets. However, when done correctly, local promotions can be quite effective.

05/29/2026

How Should You Build Your Small Business Website? Don't like reading? Listen to the audio version instead:

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Otherwise, read on:

We have reached a point in time where having a website is no longer optional, even if you are just a small local business. There is a reason why Google has their business listings on top of all of the other results for localized searches:

People use their phones to find local businesses. That behavior has also created a new opportunity for businesses that are ... Click on the picture to read the rest.

Having a website is no longer optional, even if you are just a small local business. How do you build yours? There's more to it than looks...

05/29/2026

Is Aiming for Viral Content a Bad Idea? Don't like reading? Listen to the audio version instead:

if you listened to the audio, you may want to Click Here.

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Is Aiming for Viral Content a Bad Idea?

Social media is full of "gurus" who teaches "anybody" how to have their content go viral. There are some Youtubers who consistently produce viral content, who claim it is possible to "make anything go viral".

When you look at their track records, they probably can. They have taken what used to be a hit-and-miss shot in the dark, ... Click on the picture to read the rest.

Don’t like reading? Listen to the audio version instead: if you listened to the audio, you may want to Click Here. Otherwise, read on: Is Aiming for Viral Content a Bad Idea? Social media is full of “gurus” who teaches “anybody” how to have their content go viral. There are some Youtubers ...

05/28/2026

Eight Marketing Habits That Waste Money Most small businesses don't have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them.

Sadly, many small business owners do in fact waste large portions of their marketing budgets, and it's not because of a lack of effort...

The issues are caused by habits.

On the positive side, making small changes in operational habits can easily result in significant savings, or - if the marketing budget remains the same - a much better ROI.

Why does marketing money get ... Click on the picture to read the rest.

Most small businesses don't have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them.

05/27/2026

How to Craft a Marketing Plan For Your Small Business in Six Steps The reality is that, despite all of the available information and tools, most small businesses struggle with marketing.

What nobody tells you is that marketing can be confusing. Especially when you keep in mind all of the "experts" online who often give conflicting advice.

That makes it hard to figure out who the real experts are, and whose advice you should follow.

On top of that, most small business lack the time and/or money to text everything the "experts" suggest.

What the ... Click on the picture to read the rest.

Marketing can be confusing. SO how do you craft a small business marketing plan that works for YOU? Here's how to do it i 6 steps.

05/27/2026

11 Reasons Why Your Landing Page Doesn’t Convert Visitors Into Buyers or Leads Don't like reading? Listen tot he audio version:

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You created a task-focused landing page. It looks great. You start driving traffic to it. But...

Nothing happens.

It is receiving plenty of visitors, but none of them are converting into leads or buyers.

What could be wrong?
11 Reasons why your landing page isn't converting.
(in no particular order)

1. A mismatched ... Click on the picture to read the rest.

created a landing page. It looks great, but it doesn't convert. What could possibly be wrong? here are 11 things that could be wrong.

05/27/2026

Empires are built on routines - so create one for your marketing

Based on your available time and goals, set yourself a realistic, sustainable schedule.

For instance:

Monday: Reply to reviews and social media comments.
Wednesday: Publish one helpful blog post, which you can break into multiple social media posts.
Friday: Share customer feedback or photos, and testimonials.

Your key take-away is this:

Consistency beats intensity time and again.
Want to make your marketing work better? Let's talk. Visit https://lisech.com to get started.

05/26/2026

Why do so many business owners feel overwhelmed by marketing?

It’s a combination of factors: Owners try to be active on too many marketing channels, and they fear falling behind while keeping up with AI, the latest trends and changes, and unrealistic online expectations.

Couple this with the fact that most smaller businesses already struggle to free up enough time for their marketing, and the pressure becomes very real.

Here’s the key take-away:

In most cases, the issue isn’t a lack of effort. Instead, it’s a lack of focus. Unfocused action simply consumes time, often without yielding any results.

Feeling overwhelmed by your marketing? We may be able to help. Let's talk. Please visit https://lisech.com to get started.