Lisa Percy - Social Media Marketing Manager

02/25/2021

09/29/2019

Knowing how much to charge as a social media manager means factoring in your experience, your workload, and the type of company you'll be working for. Learn what rates Green, Intermediate and Experienced Social Media Managers typically make in 2018.

09/17/2019

https://www.thebalancesmb.com/social-media-marketing-definition-2948527

09/12/2019

What is Social Media Management, and Why Should You Care?

Thursday Mar 4th 2010 by Laurie McCabe

Social networking is a crucial part of small business marketing, but managing it all can be overwhelming. Laurie McCabe explains how social media management can tame the beast.

What is Social Media Management?

As described in the article, “What is Social Networking, and Why Should You Care,” Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.

Social media management solutions can help you manage outbound and incoming online interactions — along with other small business marketing activities — in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places they’re taking place — blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.

They also help you to more easily monitor what people are saying about your business, and by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, help you to amplify your social media presence across several social networking sites.
Social media management tools can also help you to integrate social networking activities with your other marketing programs. These can include other online activities, such as Web sites, search engine marketing campaigns, contact management systems, and email marketing, as well as offline marketing, such as events or white papers.

Why Should You Care?

We all know how important word of mouth is, and social networking is like word of mouth on steroids. As a business, it’s vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry and your areas of expertise.

Even if you haven’t launched an outbound social media strategy, you to keep a pulse on what people are saying — good or bad — about your company, competitors and major trends. And, by representing your company in a positive, authentic way, you can build credibility for your expertise and business and link to customers and prospects quickly.

You can also help mitigate damage should negative conversations about your company emerge by quickly responding to complaints. Social media can also steer people to your other marketing programs, where it’s easier to individually track and manage individual customer and prospect interactions.

Done right, social networking sites can help you better understand prospective and current customer needs, increase visibility and generate leads. But it takes a lot of time and energy to stay on top of all of this in a manual, piecemeal fashion. Think about the time it takes just to cover some of the basics, such as:

Creating content in multiple places, such as a blog, Twitter, a page, etc.; monitor and scan the views, decide what comments to approve, and respond to replies on these sites
Scanning Twitter followers for conversations you may want to join, or checking your RSS reader subscriptions for relevant articles and new ideas
Checking Google Alerts to see when and where your business is mentioned on the Web
Creating and monitoring a community and topics on a site such as Facebook or LinkedIn
Now think about the fact that the social networking to-do list is only going to grow. And while you are building goodwill, relationships and awareness, it’s difficult to measure short-term payback on social media efforts. And you can’t abandon your other marketing activities — Web site, search engine marketing, email marketing and contact and sales management.

Social media management tools give you a way to get your arms around the many-headed social media Hydra by streamlining and integrating customer interactions across multiple marketing venues.

09/10/2019

Thank you for 100+ likes already! Please share this page with anyone you know that can benefit from Social Media Marketing!

09/05/2019

Do you need a social media marketing manager for your business? Do you think it can help you to grow your business?

Yes, of course, today one of the biggest demands of every business is having a social media presence. And a social media agency can help ensure that for a business.

Social media is strengthening brands and companies for those who use it wisely. Users could be individuals, the company itself or a hired social media managing agency. Having a social media presence helps a brand remain active on all social media platforms like Facebook, Twitter, LinkedIn, and others.

What benefits are there for hiring a social media agency for your business? Check out this list of some of the top reasons why a social media marketing agency could be right for your business:

Business Marketing
Business marketing is an important benefit of hiring a social media agency. Such an agency promotes products and services of a company by devising effective strategies. Marketing is the main function of a social media agency. These companies manage a brand’s presence on all social networking sites while working to get the attention of the maximum audience possible.

Building Brand Recognition
Social media agencies are dedicated to getting a brand widely recognized on all social media platforms, and to getting your brand talked about among influencers. Not every individual is aware of social media trends and changing techniques. So, it’s useful to hire an agency to take your brand to the next level. Social media professionals know where to start, which platforms to use, and which type of content? It can take all of this knowledge to get your brand before its desired audience.

Getting Clientele
No matter how big or small you business may be, a social media agency will concentrate and making your brand more accessible. For this, an agency can engage social media managers to carry on social media activities, create posts, do sharing, likes, and tweets etc. The emphasis is on capturing visitors’ attention and turning them into buyers or permanent clients. The service helps to generate traffic for a Web business and to improve brand recognition. These are the things, of course, that will lead to more customers or clientele.

Projecting Brand Values
Social media agencies are skilled at projecting and maintaining the value associated with your brand. This includes promoting the emotional, practical and other benefits of a company, product or service. Social media managers are trained to promote the positive images of your brand, without compromising brand values. These agencies are also skilled at helping social media users discover these values in a way most convenient for them.
Brand Promotion
Brand promotion is the top concern of any social media agency. And hiring an agency can be the most effective way of promoting your brand across all channels, not just well-known networks like Facebook, Twitter, Google+. There are many other channels like Pinterest, Flickr, Instagram, and Stumble Upon.

Dealing with Competition
Social media agencies are skilled at dealing with competitive environments. So hiring an agency will help your business not only promote its brand, products and services but help place it ahead of other brands of similar or equal visibility.

Achieving Goals in Less Time
The ultimate goal of a social media agency is to help a business effectively promote its brand across social media channels more effectively in less time. This can ultimately save a business time and money by outsourcing a time consuming but necessary part of the marketing process letting a company focus on what they do best, providing quality goods or services.

It can often be advantageous to hire an outside agency for branding purposes on social media platforms. This allows businesses hand off social media marketing chores to professionals while focusing on what’s most important.