The Social Expansion Project

05/23/2021

Thanks to social media, it is easier to start and grow a business than ever before. But it has also made things more competitive. Here we explain why and offer ideas for how you can do better as a business owner.
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Social media has a profound impact on how business starts and grows. If you're starting out with social media, here are a few major changes to be aware of.

05/23/2021

One of the worst things you can do as a business owner is to invest time into a social media platform just because some guru told you it was necessary.

It happens. I know because I've worked with numerous small and medium-sized businesses over the years and I've seen it. I've seen business owners sink resources into platforms that weren't doing anything for them.

But there is another way.

If you want to do better, strategize. And read this article.
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05/23/2021

Are you thinking about hiring a social media expert or marketing company to help you with your social media marketing needs? Knowing some of the terms will help you determine who knows what they're doing, versus who doesn't. Learn more in this article!
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If you are wondering how to hire the best social media expert for your company, then you have to check out this comprehensive guide today!

05/23/2021

How do you plan social media content for your business? Do you have a plan? Or do you just sit down and write/design whatever pops into your head?
If you're #2, check out this article on what you can do differently.
https://j.mp/2QdcMvA

As a business owner, taking the time to map out your social media strategy will save you time and drive results. Here's what to do.

05/23/2021

Understanding the difference between organic and paid content is crucial if you are going to use social media to promote your business. We break it down for you on our blog.

As a business owner, often you may be wondering whether to opt for organic or paid traffic on social media. Let us help you understand this better, so that you can focus your marketing efforts accordingly.

05/22/2021

How do you decide what to post on social media?

Do you rely on generic content calendars created by social media gurus in a different industry? Or maybe you just make an educated guess about what you think your fans want to see.

If you truly want to create awesome content for your social media pages, you need to do a competitor analysis. In this article, we talk about what that is and why it's important.

https://j.mp/3iWxT1w

05/22/2021

Do you track your metrics on social media? Which one do you think is the most important? Comment below with your favorite metric!
And if follower count is one of the metrics you track, check out this blog article on a metric that's more important.
https://j.mp/3j1qxKb

05/22/2021

Do you know what organic marketing is? If not, check out this quick guide.
Want more marketing tips? Follow us on social media or sign up for our newsletter on our website!

05/22/2021

Keeping up with social media when some experts claim you need to create as many as 100 pieces of content a day may seem to be an impossible task. Not anymore! Check out this trick to help you compete with the big guys.

05/21/2021

Today's video is all about the party! Why? Because if you've been following along with the steps then you have just finished your first blog! Congratulations! Once it is edited and posted, you can sit back and feel good because you did it.

Imagine sitting down to write a blog for your business and finishing it in less than two hours. In this video series, I walk you through the steps to do exac...

05/21/2021

Which traffic is better, organic or paid? Which produces the highest return on investment? Which is easier? We answer these questions and more in our guide to website traffic.

05/20/2021

When your content is getting stale or you feel like you aren't doing enough on social media, solve the problem with a competitor analysis! Learn how to complete one in this article.