Hello Social Co.

Hello Social Co. Social media marketing for destination and experience-driven businesses and organizations. Whether you’re a small business owner or blogger, Hello Social Co.

can help you set and reach your digital media goals.

Phones aren’t allowed at our upcoming event. We’re a social media marketing agency. Let me explain.East End Social exist...
06/03/2026

Phones aren’t allowed at our upcoming event. We’re a social media marketing agency. Let me explain.

East End Social exists because someone looked at a stretch of Hiester Street and decided downtown State College deserved a summer living room. They closed the road, strung up lights, brought in seating and art and a stage, and said: come be here. No agenda. Just a place worth showing up to.

For Hello Social Co., for anyone doing destination marketing — the content is supposed to point people toward something real. And right now, one of the coolest things happening in this community is a street that became a gathering place because people believed showing up together still matters.

Offline Happy Valley is July 22, 5 to 9 p.m. at East End Social. Bring your knitting, your sketchbook, your book, your puzzle. Leave your notifications. Some friends are already in — Spud Marshall of My Creative Community and Sarah Zappe of Kaleidoscope PA both have things in the works for the evening that we’ll share soon.

At Hello Social Co., we tell stories that make a place worth visiting. This is us showing up for one.

06/02/2026

we know where you hang out in town, and we make it look good

Your community is full of talented photographers, videographers and designers. People who live there, who know your plac...
06/02/2026

Your community is full of talented photographers, videographers and designers. People who live there, who know your place, who have spent years building the skills to tell its story well. They are not hard to find. They are your neighbors.

So when a business or organization posts AI-generated imagery instead of hiring one of them, that is not a neutral decision. That is a choice.

Recently someone commented on an AI-generated post from a local organization: “Amazing photo!” The organization replied warmly and said nothing. Did not disclose, did not correct, just accepted the compliment and moved on. I (Ellen) can’t stop thinking about it, because it was not an accident ... It was a decision to let people believe something that was not true.

Here is what that decision costs: The photographer does not get hired. The videographer loses another gig to a generator. The designer watches another potential client go a different direction. One by one, the people who built the creative economy of the town stop being able to sustain themselves here. They leave. They pivot out of the work entirely. And when they go, they take with them the institutional knowledge, the visual history, the embedded understanding of this place that no prompt will ever replicate.

This is the trickle effect and it’s not hypothetical. It’s already happening.

To be clear about where I stand: I am not above using AI. AI has helped my business grow in real, meaningful ways. Suggestions through a creative block, building systems, streamlining operations. I use it and I recommend it in the right contexts. This is not an argument against the tool. It is an argument for knowing what it should never replace, and for being honest when you do use it.

Choosing a generated image over a local creative professional is not a resource decision. It is a statement about whose work has value.

Disclose your AI usage. It is required and it is the bare minimum. And then ask yourself whether your neighbor two streets over could have done it better.

They could have.

Some days this job is spreadsheets and late nights and a scheduling tool that just will not cooperate. And then some day...
05/18/2026

Some days this job is spreadsheets and late nights and a scheduling tool that just will not cooperate. And then some days you end up on the water with good people and a camera and a client who gives you real creative room to make a vision come to life.

Today was the second kind of day.

We’ve been heads-down on some big projects lately. It’s been long hours, work we’re really proud of, but the kind of stuff that makes you tired in the best way. Today felt like coming up for air and realizing the air smells like lake water and sunscreen and that, yeah, this is why we do this.

Thanks for hanging out with us, Seven Points Marina ⚓️

Economic development and social media strategy aren't separate conversations. In small towns, they never were.
05/12/2026

Economic development and social media strategy aren't separate conversations. In small towns, they never were.

Celebration alert — we’re going all in on creator and influencer marketing, and the person leading that charge has been ...
05/11/2026

Celebration alert — we’re going all in on creator and influencer marketing, and the person leading that charge has been in our corner for more than three years.

Devin Kos is stepping into a new role as Creator Partnerships & Marketing Manager at Hello Social Co., and we could not be more excited about what that means for our clients and the communities we work in.

Devin will be leading our creator RFP process, building and growing our creator network, managing paid social strategy, and serving as the primary relationship point of contact for the partners and creators who help us tell the stories we believe in. She’s the connective tissue between the vision and the ex*****on — and she’s really, really good at it.

This is the kind of work that makes place-based storytelling possible. The right creators, in the right places, telling stories that make someone say: I want to go there.

We’re looking for content creators to partner with Seven Points Marina on a seasonal collaboration designed to capture t...
04/20/2026

We’re looking for content creators to partner with Seven Points Marina on a seasonal collaboration designed to capture the experience as it really is — on the water, in the moments, and through the lens of someone who knows how to tell that story well.

If that’s you, details are live on our website— https://hellosocialco.com/2026/04/20/creator-opportunity-seven-points-marina/ 🧡

Most place-based marketing stops at pretty photos and event recaps.But the brands that actually move the needle? They’re...
04/15/2026

Most place-based marketing stops at pretty photos and event recaps.

But the brands that actually move the needle? They’re doing something different.

Here’s what’s missing:

Community as the content. Your locals, your creators, your regulars — they’re your best marketers. Are you showcasing them?

Story over promotion. People don’t fall in love with a place because of an ad. They fall in love because of a feeling. Lead with that.

Real-world goals behind every post. Likes don’t fill seats, book rooms or drive foot traffic. Your strategy should connect online attention to offline action.

Local creator partnerships. Nobody tells your destination’s story better than someone who actually lives it.

Place-based marketing isn’t about broadcasting. It’s about belonging.

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Bellefonte, PA
16823

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm

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