RefinedFunnels

12/14/2022

Some ideas to get more roofing inspections.

1) Create a strong online presence: This can involve having a professional-looking website, being active on social media, and using search engine optimization (SEO) techniques to improve your visibility on search engines.

2) Offer competitive pricing: Many homeowners are looking for the best value for their money when it comes to roofing inspections. By offering competitive pricing, you can attract more potential customers.

3) Provide exceptional customer service: Happy customers are more likely to leave positive reviews and recommend your business to others. Make sure to provide top-notch customer service to all of your clients.

4) Leverage your network: Your existing network of contacts, such as other local businesses and professionals, can be a valuable resource for generating leads for roofing inspections. Don't be afraid to ask for referrals from these contacts.

5) Use targeted advertising: Online advertising platforms like Google AdWords and social media advertising can help you reach potential customers who are searching for roofing inspection services in your area. Use keywords and demographics targeting to ensure your ads are being seen by the right people.

Overall, the key to success in marketing is to provide value to potential customers, whether that's through competitive pricing, exceptional customer service, or targeted advertising. By focusing on these elements, you can attract more business and grow your roofing business.

12/13/2022

As we navigate these uncertain times, businesses must continue investing in marketing.

While cutting back on marketing spending in response to economic uncertainty may be tempting, research has shown that companies that maintain or increase their marketing efforts during a downturn are more likely to come out ahead in the long run.

Marketing can help businesses stay top-of-mind with their customers and keep them engaged and loyal. It can also help businesses differentiate themselves from competitors and position themselves as leaders in their industry.

In addition, effective marketing can help businesses identify new opportunities and adapt to changing market conditions. By conducting market research and gathering customer insights, businesses can better understand the needs and preferences of their target audience and develop targeted marketing strategies that address those needs.

Investing in marketing during uncertain times can help businesses stay resilient and position themselves for future growth. It's an essential part of any successful business strategy.

12/12/2022

Running Facebook ads for your roofing business can provide several benefits:

It can help you reach many potential customers, as Facebook has over 2 billion active users. This can help you expand your customer base and generate more leads for your business.

It can help you target your ads to specific demographics and interests, which can help ensure that your ads are seen by the right people. This can help you get the most out of your advertising budget by maximizing your reach and maximizing your chances of making a sale.

It can provide detailed analytics and tracking, which can help you measure the success of your ads and make adjustments to improve their performance. This can help you optimize your campaigns and get the most out of your advertising spend.

It can help you build relationships with customers and improve customer loyalty, as Facebook allows businesses to interact with customers and respond to their feedback and questions. This can help you build customer trust and credibility and generate repeat business.

It can help you promote special offers and discounts, which can help you attract new customers and drive sales. This can be especially useful during uncertain times, when customers may be looking for deals and discounts.

Don't miss out on the power of Facebook ads to book more roof inspections and grow your business. Contact us today to learn more.

09/23/2021

08/03/2021

𝗪𝗛𝗔𝗧'𝗦 𝗔𝗡 𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘 𝗟𝗘𝗔𝗗?

An exclusive lead is an inquiry for your roofing services shared only with your company.

Many lead sellers shared leads with different companies. This approach results in a pricing war to win the same customer.

So when looking into lead generation for your roofing business, exclusive is the way. Higher conversions = better results.

08/01/2021

𝗖𝗥𝗘𝗔𝗧𝗜𝗡𝗚 𝗔 𝗖𝗢𝗠𝗣𝗘𝗟𝗟𝗜𝗡𝗚 𝗢𝗙𝗙𝗘𝗥 𝗧𝗢 𝗦𝗖𝗔𝗟𝗘 𝗬𝗢𝗨𝗥 𝗥𝗢𝗢𝗙𝗜𝗡𝗚 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦

The whole point of knocking is to get in front of homeowners before their roof tells them to search for help.

But it's 2021, and it has never been easier to get in front of local homeowners about your roofing services.

So while knocking may be working for you, you can't race an airplane with a car. And many roofers are already flying.

With Facebook Ads, you can knock at scale. But it requires a compelling offer. More than a free roof inspection—which it's not that bad when you're already at their home.

The good news is that in the digital world, you can quickly test different offers. And the best part, you can then leverage the winning offer across all your marketing tactics.

07/31/2021

𝗧𝗛𝗘 𝗖𝗨𝗥𝗥𝗘𝗡𝗧 𝗦𝗧𝗔𝗧𝗘 𝗢𝗙 𝗥𝗢𝗢𝗙𝗜𝗡𝗚 𝗔𝗗𝗩𝗘𝗥𝗧𝗜𝗦𝗜𝗡𝗚

Talking to roofing contractors.

Here's what I'm hearing.

#1 During the pandemic, established companies gained more business. It turns out people are spending more time at home—and taking care of their homes #1 During the pandemic, established companies gained more business. It turns out people are spending more time at home—and taking care of their homes .

While your roofing business is doing better, this is a great time to innovate how you get more business moving forward. That's why more fast-growing roofing companies are investing in social media advertising.

#2 In some areas, some businesses are still operating at limited capacity. Fewer businesses are advertising right now. What this means for roofing contractors in these areas, you can get in front of more people for less. It's cheaper than ever to advertise.

Anyhow, the conclusion is, you have more money you can invest in growing your business. And you may even have a unique opportunity to advertise for less and make lead gen your competitive advantage.

What are you waiting for?

07/29/2021

𝗛𝗢𝗪 𝗧𝗢 𝗙𝗢𝗟𝗟𝗢𝗪-𝗨𝗣 𝗘𝗡𝗢𝗨𝗚𝗛 (𝗔𝗡𝗗 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗦𝗢𝗨𝗡𝗗𝗜𝗡𝗚 𝗡𝗘𝗘𝗗𝗬)

How many times your roofing business tries to connect with a lead should not be based on opinion but on reality.

If you leave this part of the process up to someone, most will only follow up no more than 3x before giving up on a lead.

In this video, I talk about the minimum amount of times you should try every lead (based on industry insights)—and how to do it without sounding needy!

07/29/2021

𝗛𝗢𝗪 𝗟𝗢𝗡𝗚 𝗕𝗘𝗙𝗢𝗥𝗘 𝗜 𝗦𝗘𝗘 𝗔𝗡𝗬 𝗟𝗘𝗔𝗗𝗦?

It's important to have clear expectations before starting any campaign. At the same time, it's smart to have some guard rails and pull the plug on initiatives when they're not meeting the mark.

When generating leads with Facebook Ads, it can take between 2 days to 2 weeks to see results, depending on the area.

More on what this process entails in the video below.

07/28/2021

𝗛𝗢𝗪 𝗧𝗢 𝗔𝗩𝗢𝗜𝗗 𝗔 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗖𝗢𝗠𝗣𝗔𝗡𝗬 𝗦𝗖𝗔𝗠

Exciting times.

You found a marketing company that seems to offer what you need to get to the next level.

But you also don't want to end up with a bad experience and have someone run with your hard-earned money.

The last thing you want is to work with someone who didn't deliver—and waste EVEN MORE TIME with a painful dispute.

In this video, I share some tips to avoid a marketing company scam and set some guard rails if things don't work out.

What else would you add?