Extra Mile Marketing

06/03/2026

Try this right now.

Open ChatGPT (or whatever AI you use) and ask it:
"Who are we? What do we do? What value do we provide? How are we different?"

If you don't love the answer... your AI isn't ready to write your marketing.

Garbage in, garbage out.

Your AI needs a strong foundation before it can do the heavy lifting for you.

05/20/2026

We found a 90-page Microsoft marketing workbook from 2005 in our archives.

And honestly? The advice still rings true.

If your competitor could say the exact same thing about their Copilot solution that you're saying... that's a problem.

Strong differentiation never goes out of style. We've been helping partners nail it since before most AI tools existed.

05/14/2026

$100,000. Gone. Every year.

That's what one Microsoft partner was leaving on the table in unused Co-op funds.

If you have Co-op dollars available and aren't sure how to use them before they expire, contact us before you lose it!

We've been doing this for 20+ years. Don't let good money sit on the sidelines. Let's chat.

05/11/2026

$26,000.

That's the average cost for an MSP to acquire one new customer (CAC). That stat came straight from the Channel Marketing Association.

How long does it take to earn that back?

If you don't know your CAC or your Customer Lifetime Value off the top of your head, now's the time to find out.

We built a quick tool to help you calculate where you stand. Takes 2 minutes. The number might change how you think about your pipeline strategy.

http://old.extramilemarketing.com/demos/widgets/clv.html

05/06/2026

Fear the empty booth.

Conferences are coming. Budgets are sitting. And your competition is already ordering swag.

Big shoutout to our client and their legendary "Cloudy" plushy! Proof that the right swag creates a line, not a yawn.

Don't let your booth be forgetable. We have a full catalog of ideas for every budget: https://www.flipsnack.com/88EEB8EEFB5/extra-mile-marketing-presents-tech-savvy-for-co-pilot

05/04/2026

May the 4th be with you. ✨

And may your Co-op and MDF funds be with you too — before they're not.

Unused marketing dollars don't go to a galaxy far, far away. They just... disappear. Back to Microsoft. Gone forever. Moment of silence.

If you're a Microsoft partner with funds sitting in your account right now, this is your Obi-Wan moment. Someone is trying to tell you something.

Use it before you lose it.

We can help you figure out what you have, what's eligible, and how to turn it into an actual campaign — fast.

May the budget be with you. 🙏

Let's put those funds to work before the deadline.

02/06/2026

Our team had a purr-fect time at Neko’s Cat Café in Seattle 🐱🐱

Although we’re a fully remote agency, we still get together to celebrate wins, strategize, and enjoy the company of a few four-legged friends 🐈

02/05/2026

Wow! We’re absolutely thrilled at the response our Operation Give Back for Humane received 🙌

Thanks to your generous support, we were able to provide hand-made blankets and snuffle balls, along with yummy treats, toys, and food to our furry friends waiting for their forever homes 🐶🐱

And a special shoutout to our friends at , who helped us put together these care kits on campus last week!

Still want to make a difference? You can donate directly to Seattle Humane here: https://www.seattlehumane.org/?form=donate

02/03/2026

While large-scale cyberattacks make the news, most successful ones are “far more mundane.” So, why aren’t they being stopped?

According to our friends at , there are four things that everyone (yes, everyone) needs to prioritize to keep their valuable company and customer data secure.

From essential “cyber hygiene” to fingerprinting that identify bad actors, here’s what you have to do to make sure your organization is safeguarded:

https://www.microsoft.com/en-us/security/blog/2025/12/04/cybersecurity-strategies-to-prioritize-now/

Learn how to strengthen cyber hygiene, modernize security standards, leverage fingerprinting, and more to defend against today’s evolving threats.

01/29/2026

💡 The best-performing content in 2025 wasn’t flashy. It was focused.

Our most clicked, shared, and revisited content had one thing in common. It gave marketers clarity, momentum, and practical direction.

In Stevenson’s latest blog, she breaks down the biggest theme behind our top-performing content and the three specific patterns that drove results in 2025. Plus what they mean for your strategy in 2026.

Here’s a sneak peek 👇
✅ Say it clearly
✅ Execute with confidence
✅ Prep like a pro

👉 Read the blog to explore the top themes: https://www.extramilemarketing.com/blog/2025-lessons-wins-and-whats-next