Content Matterz

10/06/2022

Back and better than ever! Check out part two of Leanne Nisbet's blog on jargon where she decodes even more of the mumbo jumbo of the marketing world!

Back and better than ever! Break down some more marketing jargon and see how it can benefit your business.

09/29/2022

Does your brain ever get bogged down with all the mumbo jumbo that's out there? We know how you feel. Check out Leanne Nisbet's latest blog where she breaks down definitions of marketing jargon and see how they can benefit your business!

Decoding popular marketing jargon is no easy task but is essential in keeping your and your business up with the industry slang.

09/21/2022

Compelling marketing content is the most powerful tool to stand out in a crowded SaaS space. In fact, masterful content is what gives your brand (and sales cycle) intelligence.

We see it every day. Top SaaS companies are fueling their overall strategy with well-crafted content marketing that is shaking up the industry.

Want to know what they're doing right, and how you can do it, too? We sat down with our fearless leader, Cara McDonald, Content Matterz CEO to discuss what works. Read on at the link below:

https://www.contentmatterz.com/blog/cara-mcdonald-shares-how-to-be-successful-with-saas-marketing

09/21/2022

Content Matterz closed our summer with a week off and we had many adventures!

From a trip to London, sandy beaches, hiking with the littles or training for a marathon, here are some of the ways our team members enjoyed their time away!

09/15/2022

This week Samantha Lawrence breaks down the basics of and why you should add it to your marketing strategy!

Thinking of using email to amp up your marketing? We go beyond the definition of email marketing and look at some of the great ways you can use it!

09/08/2022

it’s been an incredible experience! We are heading home to unwrap everything we have learned. Stay tuned for a download of some of our key takeaways! ✈️

09/08/2022

This week Lisa Juliano interviewed our Senior Copywriter Nicole Proctor on the evolution of ! Read on to see what Nicole thinks is the most significant difference between copywriting today and when she started 10 years ago. The answer may surprise you!

Copywriting came into the world in the 1400s. So how much has it evolved? We know the medium has, but what about the art of the craft?

09/07/2022

Wow! We discovered the average company has 242 SaaS apps. This industry is booming and we are over here taking notes to help navigate through it all.

09/07/2022

We have arrived! Our team is taking it all in at INBOUND and we can't wait to listen, learn and maybe grab a lobster roll along the way!

08/26/2022

Many of these Content Matterz pets serve as unproductive assistants and zoom call crashers, and we love them something fierce. Our team is always down to celebrate National Dog Day and since cats wouldn't let these pups share all the glory, we added some of our favorite felines too.

08/25/2022

Do you know who your most important customer is? Your employees! Senior Copywriter Nicole Proctor gives us the scoop on and why your company should invest time and energy into it.

If you look at one thing successful companies are doing, you’ll see an internal communications plan. See why marketing to the employee is important.

08/25/2022

Rest Matterz! We believe in a healthy work life balance so our team is on break from August 29th-September 5th to take time to indulge in our other passions (aside from creating brilliant content). We will see you in September!